This group specializes in book marketing including marketing planning, PR, non-bookstore selling, and more. Moderated by experienced marketing expert and publicist, the Book Marketing Group is a great place to learn and share about selling books.
Latest Activity: Feb 15
Failure doesn’t do something to you, it does something for you. It doesn’t take something out of you, it gets something out of you. Learn the lessons from your mistakes and then move on, applying…Continue
Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits. Here is an example. In 2013 Airbnb thought about the relevancy of its mission…Continue
There are four general promotional tools you can use at different times – online of offline -- to accomplish your marketing goals. These are 1) publicity (press releases, media appearance, reviews)…Continue
The Wall Street Journal (Jan 12, page A13) listed “Do and Don’t” entrepreneurial lessons from the movies. For example, lessons from “Steve Jobs” with Michael Fassbender as the late Apple CEO: Do…Continue