This group specializes in book marketing including marketing planning, PR, non-bookstore selling, and more. Moderated by experienced marketing expert and publicist, the Book Marketing Group is a great place to learn and share about selling books.
Latest Activity: Dec 11
Many book publishers fail because they focus on the wrong thing. They try to sell their books instead of showing how the content can be used to solve users’ problems. Consider the failed Sony Reader.…Continue
For some consumers, the dollar sign on a menu screams “watch your wallet.” A Cornell University study found that guests at one restaurant, “given the numeral-only menu, spent significantly more than…Continue
An article in the Wall Street Journal (July 17, p A11) describes podcast-to-book successes, “a growing industry niche as publishers seize on the audio medium know for eclectic voices, relatively low…Continue