APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Book Marketing

This group specializes in book marketing including marketing planning, PR, non-bookstore selling, and more. Moderated by experienced marketing expert and publicist, the Book Marketing Group is a great place to learn and share about selling books.

Members: 187
Latest Activity: 21 hours ago

Discussion Forum

Have the courage to pick up that phone and call your prospect

Started by Brian Jud 21 hours ago. 0 Replies

To not fight a bull when you are afraid is not courageous. To fight a bull when you are not afraid is not courageous. But to fight a bull when you are afraid, that is courageous. What gives you the…Continue

Tags: book marketing, Brian Jud, APSS

Define your target readers with the Five Ws:

Started by Brian Jud Mar 7. 0 Replies

When asked who their target reader is, many authors reply, “I do not know,” or “everybody who likes (their topic).” Either answer will reduce your sales and profits. If your book is for everybody,…Continue

Tags: book marketing, Brian Jud, APSS

Market to people -- not segments

Started by Brian Jud Feb 27. 0 Replies

Remember that you are marketing to people. So who is the typical person in each segment who will actually purchase your book? If you can describe those individuals and the problems that consume them,…Continue

Tags: book marketing, Brian Jud, APSS

What does failure do for you?

Started by Brian Jud Feb 15. 0 Replies

Failure doesn’t do something to you, it does something for you. It doesn’t take something out of you, it gets something out of you. Learn the lessons from your mistakes and then move on, applying…Continue

Tags: book marketing, Brian Jud, APSS


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