APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

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Book Marketing

This group specializes in book marketing including marketing planning, PR, non-bookstore selling, and more. Moderated by experienced marketing expert and publicist, the Book Marketing Group is a great place to learn and share about selling books.

Members: 187
Latest Activity: Jun 7

Discussion Forum

Break a book-marketing leg

Started by Brian Jud Jun 7. 0 Replies

Have you ever heard people say, “break a leg” and wondered where that phrase originated? In the early days of Greek theater a stage was built as a temporary platform. After a performance, people in…Continue

New app for serialized fiction

Started by Brian Jud May 24. 0 Replies

Radish is a new app for serialized fiction, designed for the mobile generation. https://www.radishfiction.com/ “On Radish you can write, share and…Continue

Tags: book marketing, Brian Jud,, apss

How often to repeat a message?

Started by Brian Jud May 16. 0 Replies

You are probably not advertising on TV, but this by data specialist Scott Parker reminds us of the need for repetition of a message to a target buyer: “Run a TV commercial at least four times a day,…Continue

Tags: book marketing, Brian Jud,, APSS

Book Endorsement Etiquette

Started by Brian Jud May 2. 0 Replies

Generally speaking, you should never have to pay for a book endorsement. Also, if you ask for a book blurb and an author gives you one, be sure to use it. Check with your publisher in advance to…Continue

Tags: book marketing, Brian Jud,, apss

 

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