APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Book Marketing

This group specializes in book marketing including marketing planning, PR, non-bookstore selling, and more. Moderated by experienced marketing expert and publicist, the Book Marketing Group is a great place to learn and share about selling books.

Members: 187
Latest Activity: Sep 26

Discussion Forum

Avoid arrogance

Started by Brian Jud Sep 26. 0 Replies

On the morning of the Battle of Waterloo, Napoleon Bonaparte smugly assured his generals: “I tell you Wellington is a bad general and the English are bad soldiers. We will settle this matter by…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Do you have to be an extrovert to succeed as an entrepreneur?

Started by Brian Jud Sep 1. 0 Replies

Not so, according to the article, “The Case for the Introverted Entrepreneur” which says introverts bring unique skills to the table and, “As entrepreneurs, introverts succeed because they create and…Continue

Tags: book marketing, Brian Jud,, APSS

Learn from your book-marketing successes and your mistakes

Started by Brian Jud Aug 25. 0 Replies

 A good outcome can make us stick with a questionable strategy that worked this time, and a bad outcome can cause us to change or discard a strategy that may actually be better, except for this time.Continue

Tags: book marketing, Brian Jud, APSS

Do you have 2020 vision?

Started by Brian Jud Aug 22. 0 Replies

What will your publishing business be like in the year 2020? Do you have a plan to get there? Improve your 2020 vision with four sights: 1) Foresight. Create possible future scenarios and then plan…Continue


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