APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Book Marketing

This group specializes in book marketing including marketing planning, PR, non-bookstore selling, and more. Moderated by experienced marketing expert and publicist, the Book Marketing Group is a great place to learn and share about selling books.

Members: 187
Latest Activity: Apr 23

Discussion Forum

Tip for writing a short story

Started by Brian Jud Apr 23. 0 Replies

A college class was told they had to write a short story in as few words as possible, and the story had to contain the following three things: 1) Religion, 2) Sexuality and 3) Mystery. This person…Continue

Tags: book marketing, Brian Jud,, apss

Will your new book have life after birth?

Started by Brian Jud Apr 15. 0 Replies

The book-marketing process does not start when your first books are delivered.  There are many marketing actions you can take before your book is published. Here is a timeline to help you plan them:…Continue

Tags: Brian Jud, book marketing, APSS

What are the Ten Secrets of “Lucky” Marketers?

Started by Brian Jud Apr 6. 0 Replies

“Lucky” Marketers …1. Know that people buy the benefits (to them) of the book’s content get buyers2. Seek profitable sales to build their business3. Plan, implement the plan, evaluate the results,…Continue

Tags: book marketing, Brian Jud, APSS

Ask questions in a way that will stimulate multiple responses.

Started by Brian Jud Mar 27. 0 Replies

 If you say, "Where else can we sell this book?" then the first plausible idea will answer the question. Instead, ask, "In how many other markets can we sell this book?" This will generate other…Continue

Tags: book marketing, Brian Jud, APSS


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