APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Book Marketing

This group specializes in book marketing including marketing planning, PR, non-bookstore selling, and more. Moderated by experienced marketing expert and publicist, the Book Marketing Group is a great place to learn and share about selling books.

Members: 187
Latest Activity: Aug 7

Discussion Forum

Do you write children’s books?

Started by Brian Jud Aug 7. 0 Replies

For more than a decade, growth in children’s books has substantially outpaced the rest of the publishing industry. Why? Because as parents, “We love the books, too. And in the best of them, find many…Continue

Do you shy away from taking a risk...

Started by Brian Jud Jul 27. 0 Replies

... or do you consider it an adventure? It depends on your definition. The word “risk” has roots in the Italian word rischiare, meaning, “to dare.” Strike the right balance between risk and reward.…Continue

What is your leadership image?

Started by Brian Jud Jul 10. 0 Replies

Some marketing functions are explicit. People can see that your book is larger or smaller than competitors and they can compare prices. But creating a leadership image is an intangible marketing…Continue

Tags: book marketing, Brian Jud,, APSS

How do you define opportunity?

Started by Brian Jud Jun 30. 0 Replies

“Some people think of opportunity the way it’s defined in the dictionary—as a set of circumstances that make something possible—and they talk about it as if it just arrives organically. You ‘spot’…Continue

Tags: book marketing, Brian Jud,, APSS


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