APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

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Book Marketing

This group specializes in book marketing including marketing planning, PR, non-bookstore selling, and more. Moderated by experienced marketing expert and publicist, the Book Marketing Group is a great place to learn and share about selling books.

Members: 187
Latest Activity: Feb 6

Discussion Forum

Get on the trend to audiobooks and make more money.

Started by Brian Jud Feb 6. 0 Replies

According to the Wall Street Journal (Feb 6, page B2), when Audible (Amazon.com’s audiobook subscription service) “owns the audiobook rights, print publishers no longer get a cut. Typically, this…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Ignore doubters

Started by Brian Jud Jan 24. 0 Replies

“A professor at a local college told me, ‘You have nothing to franchise.’ An attorney told me, ‘You’ll need hundreds of thousands of dollars to franchise. Don’t bother.’ I say, don’t be dragged down…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Picture your plans

Started by Brian Jud Jan 14. 0 Replies

What's your objective? What are you trying to accomplish? Can you state it in one or two sentences? Can you draw a picture of it? Can you make a map of where you want to go and list the things you…Continue

Tags: book marketing, Brian Jud, APSS

What puts a lion in your heart?

Started by Brian Jud Jan 2. 0 Replies

To not fight a bull when you are afraid is not courageous. To fight a bull when you are not afraid is not courageous. But to fight a bull when you are afraid, that is courageous. What gives you the…Continue

Tags: book marketing, Brian Jud, APSS

 

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