This group specializes in book marketing including marketing planning, PR, non-bookstore selling, and more. Moderated by experienced marketing expert and publicist, the Book Marketing Group is a great place to learn and share about selling books.
Latest Activity: May 16
Before asking about "how" you are going to do something, ask "why." Why did you write your book? Why will a prospective reader or buyer purchase it? Why will they want your content instead of…Continue
Lego’s product line was comprised of 12,000 unique bricks. They could not deliver popular sets because one brick out of 500 was unavailable. For that and other reason Lego was on the brink of…Continue
Books are like children. They are brought into this world with great expectations for their futures. Yet, something happens to most over their lives and they don’t reach your expectations – or their…Continue
“We are players, and we love an audience. Sometimes, if a play is going badly, it is easy to think of the audience as an enemy, but truly they are part of the play, because an audience changes the…Continue