APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

BSU-152 Introduction to Book Marketing


BSU-152  Introduction to Book Marketing

This group specializes in book marketing including marketing planning, PR, non-bookstore selling, and more. Moderated by experienced marketing expert and publicist, the Book Marketing Group is a great place to learn and share about selling books.

Members: 187
Latest Activity: Aug 1

Discussion Forum

Podcast-to-book success stories

Started by Brian Jud Aug 1. 0 Replies

An article in the Wall Street Journal (July 17, p A11) describes podcast-to-book successes, “a growing industry niche as publishers seize on the audio medium know for eclectic voices, relatively low…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Look to the future...

Started by Brian Jud Jul 6. 0 Replies

“A core management lesson that ought to be carved in tablets by now: Building a great business requires not only a relentless focus on doing things well this minute, but also an equally relentless…Continue

Tags: special sales, book marketing, Brian Jud, APSS


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