APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

BSU-152 Introduction to Book Marketing

Information

BSU-152  Introduction to Book Marketing

This group specializes in book marketing including marketing planning, PR, non-bookstore selling, and more. Moderated by experienced marketing expert and publicist, the Book Marketing Group is a great place to learn and share about selling books.

Members: 187
Latest Activity: May 16

Discussion Forum

Before asking about "how" you are going to do something, ask "why."

Started by Brian Jud May 16. 0 Replies

Before asking about "how" you are going to do something, ask "why." Why did you write your book? Why will a prospective reader or buyer purchase it? Why will they want your content instead of…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Lego's lesson for book publishers

Started by Brian Jud Apr 19. 0 Replies

Lego’s product line was comprised of 12,000 unique bricks. They could not deliver popular sets because one brick out of 500 was unavailable. For that and other reason Lego was on the brink of…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Plan your toddler’s book launch.

Started by Brian Jud Mar 21. 0 Replies

Books are like children. They are brought into this world with great expectations for their futures. Yet, something happens to most over their lives and they don’t reach your expectations – or their…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Make friends with your audience when speaking

Started by Brian Jud Mar 16. 0 Replies

“We are players, and we love an audience. Sometimes, if a play is going badly, it is easy to think of the audience as an enemy, but truly they are part of the play, because an audience changes the…Continue

Tags: special sales, book marketing, Brian Jud, APSS

 

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