APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Book Marketing

This group specializes in book marketing including marketing planning, PR, non-bookstore selling, and more. Moderated by experienced marketing expert and publicist, the Book Marketing Group is a great place to learn and share about selling books.

Members: 187
Latest Activity: on Wednesday

Discussion Forum

Another reason to write your plan

Started by Brian Jud on Wednesday. 0 Replies

Book publicist Antoinette Kuritz will not even consider taking on a client without a marketing plan. She advises publishers to “describe your promotional plans and tell what your budget is for…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Master the art of listening

Started by Brian Jud on Sunday. 0 Replies

Sell more books and increase your cash flow by mastering the art of listening to customers and prospects, understanding their needs, and developing products and services that meet those needs.Continue

Tags: special sales, book marketing, Brian Jud, APSS

Elon Musk's technique for solving problems

Started by Brian Jud Dec 2. 0 Replies

Inventor and engineer Elon Musk has successfully started four billion-dollar companies: PayPal, Solar City, SpaceX, and Tesla. To launch them — and to answer any complex question — he uses the same…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Avoid arrogance

Started by Brian Jud Sep 26. 0 Replies

On the morning of the Battle of Waterloo, Napoleon Bonaparte smugly assured his generals: “I tell you Wellington is a bad general and the English are bad soldiers. We will settle this matter by…Continue

Tags: special sales, book marketing, Brian Jud, APSS


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