APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

BSU-152 Introduction to Book Marketing

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BSU-152  Introduction to Book Marketing

This group specializes in book marketing including marketing planning, PR, non-bookstore selling, and more. Moderated by experienced marketing expert and publicist, the Book Marketing Group is a great place to learn and share about selling books.

Members: 187
Latest Activity: Dec 11

Discussion Forum

Focus on content

Started by Brian Jud Dec 11. 0 Replies

Many book publishers fail because they focus on the wrong thing. They try to sell their books instead of showing how the content can be used to solve users’ problems. Consider the failed Sony Reader.…Continue

Tags: Brian, Jud, , , , Sales, , Book, Marketing:, "

Just give it a try

Started by Brian Jud Dec 4. 0 Replies

You can’t hit a homerun (or even a single) unless you step up to the plate. You can’t get on a TV or radio show without contacting the producer. If you want to write a book get started. If you want…Continue

How to show the price of your book

Started by Brian Jud Sep 27. 0 Replies

For some consumers, the dollar sign on a menu screams “watch your wallet.” A Cornell University study found that guests at one restaurant, “given the numeral-only menu, spent significantly more than…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Podcast-to-book success stories

Started by Brian Jud Aug 1. 0 Replies

An article in the Wall Street Journal (July 17, p A11) describes podcast-to-book successes, “a growing industry niche as publishers seize on the audio medium know for eclectic voices, relatively low…Continue

Tags: special sales, book marketing, Brian Jud, APSS

 

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