APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

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Book Marketing

This group specializes in book marketing including marketing planning, PR, non-bookstore selling, and more. Moderated by experienced marketing expert and publicist, the Book Marketing Group is a great place to learn and share about selling books.

Members: 187
Latest Activity: Feb 15

Discussion Forum

What does failure do for you?

Started by Brian Jud Feb 15. 0 Replies

Failure doesn’t do something to you, it does something for you. It doesn’t take something out of you, it gets something out of you. Learn the lessons from your mistakes and then move on, applying…Continue

Tags: book marketing, Brian Jud, APSS

Do you just sell books? If so, think again.

Started by Brian Jud Feb 2. 0 Replies

Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits.  Here is an example. In 2013 Airbnb thought about the relevancy of its mission…Continue

Tags: book marketing, Brian Jud, APSS

Use all the promotional tools at the right time

Started by Brian Jud Jan 28. 0 Replies

There are four general promotional tools you can use at different times – online of offline -- to accomplish your marketing goals. These are 1) publicity (press releases, media appearance, reviews)…Continue

Entrepreneurial lessons from Steve Jobs

Started by Brian Jud Jan 15. 0 Replies

The Wall Street Journal (Jan 12, page A13) listed “Do and Don’t” entrepreneurial lessons from the movies. For example, lessons from “Steve Jobs” with Michael Fassbender as the late Apple CEO: Do…Continue

Tags: book marketing, Brian Jud, APSS

 

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