APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

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Book Marketing

This group specializes in book marketing including marketing planning, PR, non-bookstore selling, and more. Moderated by experienced marketing expert and publicist, the Book Marketing Group is a great place to learn and share about selling books.

Members: 187
Latest Activity: Jul 10

Discussion Forum

What is your leadership image?

Started by Brian Jud Jul 10. 0 Replies

Some marketing functions are explicit. People can see that your book is larger or smaller than competitors and they can compare prices. But creating a leadership image is an intangible marketing…Continue

Tags: book marketing, Brian Jud,, APSS

How do you define opportunity?

Started by Brian Jud Jun 30. 0 Replies

“Some people think of opportunity the way it’s defined in the dictionary—as a set of circumstances that make something possible—and they talk about it as if it just arrives organically. You ‘spot’…Continue

Tags: book marketing, Brian Jud,, APSS

Break a book-marketing leg

Started by Brian Jud Jun 7. 0 Replies

Have you ever heard people say, “break a leg” and wondered where that phrase originated? In the early days of Greek theater a stage was built as a temporary platform. After a performance, people in…Continue

New app for serialized fiction

Started by Brian Jud May 24. 0 Replies

Radish is a new app for serialized fiction, designed for the mobile generation. https://www.radishfiction.com/ “On Radish you can write, share and…Continue

Tags: book marketing, Brian Jud,, apss

 

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