APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'special sales' (5)

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Discussions Replies Latest Activity

APSS Staff

Another reason to write your plan

Book publicist Antoinette Kuritz will not even consider taking on a client without a marketing plan. She advises publishers to “describe yo…

Started by Brian Jud

0 Dec 12, 2017

APSS Staff

Master the art of listening

Sell more books and increase your cash flow by mastering the art of listening to customers and prospects, understanding their needs, and de…

Started by Brian Jud

0 Dec 9, 2017

APSS Staff

Elon Musk's technique for solving problems

Inventor and engineer Elon Musk has successfully started four billion-dollar companies: PayPal, Solar City, SpaceX, and Tesla. To launch th…

Started by Brian Jud

0 Dec 2, 2017

APSS Staff

Avoid arrogance

On the morning of the Battle of Waterloo, Napoleon Bonaparte smugly assured his generals: “I tell you Wellington is a bad general and the E…

Started by Brian Jud

0 Sep 26, 2017

APSS Staff

Here’s a creative marketing idea

 Henry Ford invented the modern charcoal briquette from sawdust and scrap wood generated in his automobile factory. Ford encouraged people…

Started by Brian Jud

0 Sep 5, 2016

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