APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'special sales' (11)

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APSS Staff

Lego's lesson for book publishers

Lego’s product line was comprised of 12,000 unique bricks. They could not deliver popular sets because one brick out of 500 was unavailable…

Started by Brian Jud

0 on Thursday

APSS Staff

Plan your toddler’s book launch.

Books are like children. They are brought into this world with great expectations for their futures. Yet, something happens to most over th…

Started by Brian Jud

0 Mar 21

APSS Staff

Make friends with your audience when speaking

“We are players, and we love an audience. Sometimes, if a play is going badly, it is easy to think of the audience as an enemy, but truly t…

Started by Brian Jud

0 Mar 16

APSS Staff

What do these seven words all have in common?

What do these seven words all have in common? 1. Banana 2. Dresser 3. Grammar 4. Potato 5. Revive 6. Uneven 7. Assess   The easy answer is…

Started by Brian Jud

0 Feb 18

APSS Staff

Get on the trend to audiobooks and make more money.

According to the Wall Street Journal (Feb 6, page B2), when Audible (Amazon.com’s audiobook subscription service) “owns the audiobook right…

Started by Brian Jud

0 Feb 6

APSS Staff

Ignore doubters

“A professor at a local college told me, ‘You have nothing to franchise.’ An attorney told me, ‘You’ll need hundreds of thousands of dollar…

Started by Brian Jud

0 Jan 24

APSS Staff

Another reason to write your plan

Book publicist Antoinette Kuritz will not even consider taking on a client without a marketing plan. She advises publishers to “describe yo…

Started by Brian Jud

0 Dec 12, 2017

APSS Staff

Master the art of listening

Sell more books and increase your cash flow by mastering the art of listening to customers and prospects, understanding their needs, and de…

Started by Brian Jud

0 Dec 9, 2017

APSS Staff

Elon Musk's technique for solving problems

Inventor and engineer Elon Musk has successfully started four billion-dollar companies: PayPal, Solar City, SpaceX, and Tesla. To launch th…

Started by Brian Jud

0 Dec 2, 2017

APSS Staff

Avoid arrogance

On the morning of the Battle of Waterloo, Napoleon Bonaparte smugly assured his generals: “I tell you Wellington is a bad general and the E…

Started by Brian Jud

0 Sep 26, 2017

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