APSS - Association of Publishers for Special Sales

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Executive Director's Blog

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Special-Sales Tip of the Day, April 26, 2015

See the big picture. In 1866 an Iowa farmer watched the construction of the transcontinental railroad near his fields. After seeing the track laid and a locomotive steam through, he thought, “So that is what railroading is about: tracks and trains.” What didn’t he see? Among many other things, that he could get his products to more markets more quickly, and that once there they would have to compete against products from many more places. He saw the obvious steel and wheels (compare to bookstores) but he didn’t see the hidden opportunities (non-traditional sales). Instead of selling what your books are, see the larger perspective of what your books do. How can corporations, associations, schools or the military use your information for their benefit?

You Said It

“(APSS is) making a difference in people's lives by giving them valuable content that they can use to improve their lives."

        Eric Van Der Hope

They Said It

“Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did do.”

        Mark Twain

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Spotlight on a Resource for APSS Members

About Books, Inc. has offered consulting to authors and publishers since 1977. ABI provides manuscript evaluation, editing, custom cover design, interior design, printing, and marketing.  Contact Scott Flora, 719-632-8226, Fax: 719-213-2602, scott@about-books.com, www.about-books.com; 1001 Taurus Dr., Colorado Springs, CO 80906


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