APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


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Book Selling University

            Free, Online,                On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule -- for free
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course as often as you want

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

All courses are available for free to view as frequently as you want at www.booksellinguniversity.com. Read a course description then click "Take Course" to view it . Or, go to  http://www.youtube.com/ and search for Book Selling University. 


APSS Spotlight

Sell your book as a Holiday Gift – in the NEW APSS Bookstore. Now is the time for APSS members to support each other – by buying their books for Holiday gifts.  The NEW APSS Bookstore was created to make it easy for you to buy other APSS members’ books – and for them to buy yours. 

   The response so far has been very good, and there are currently over 40 books in the store to purchase. See them at http://bookapss.org/books/ To place your book in the APSS bookstore, send a high-resolution cover image, a 50-word (maximum) description including the list price, the category in which it should be placed, and the link to your Amazon page (or website) to Kim@bookapss.org. Currently there is no charge for placing the first title, but $5 for each additional title. For non-members there is a $5 charge for placing the first title, and $10 for each additional title

Consider this venture as a test market. If the APSS Bookstore works as planned, we’ll keep it open all year long and make it available to the public.  

Special Sales Tip of the Day: November 26, 2020

Sometimes we think so much about selling our books and building our business that we forget about the really important things. Here are ten things to be thankful for this Thanksgiving: 

  1. You have a roof over your head
  2. You ate today
  3. You have a bed to sleep in
  4. You have clean clothes to wear
  5. You have a good heart and wish good for others
  6. You have clean water
  7. Someone cares for you
  8. You care for others
  9. You have a dream
  10. You are breathing!

Quick Pick of the Week

QueryManager (https://querymanager.com/) offers an easy-to-use custom form where authors will input their queries. The query data is input directly into a database, which means agents can sort, filter, manage, and reply to your queries faster and easier.

Spotlight on a Resource for APSS Members

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and book marketing firm with a special knack for working with authors to help them get all the publicity they deserve and more. Westwind clients have been featured by Good Morning America, CNN, ABC Nightly News, Nightline, TIME, PBS, LA Times, USA Today, IBD, Wall Street Journal, Washington Post, Howard Stern, NPR, Woman’s World, FOX News, Entrepreneur and many more.

Lorenz utilizes the latest methods and tactics including Facebook, Twitter, Pinterest, book trailers, YouTube and his long time relationships with members of the media and top Amazon reviewers. You name it Lorenz employs it! For more information contact Lorenz at:http://www.book-marketing-expert.com/  or scottlorenz@westwindcos.com or 734-667-2090.

You Said It

"No matter how much you know there is always more to learn. This conference taught a great deal about getting books sold out of the normal channels."

     Mel Cohen, Inspired Authors Press, LLC

They Said It

“You don’t have to be good at sales to be effective – just passionate,”

                 Guy Achtzehn


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