APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


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Book Selling University

            Free, Online,                On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule -- for free
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course as often as you want

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

All courses are available for free to view as frequently as you want at www.booksellinguniversity.com. Read a course description then click "Take Course" to view it . Or, go to  http://www.youtube.com/ and search for Book Selling University. 

Today's featured course:

BSU-501: “Lead Generation, Book Sales and Follow Up” is a live, virtual, one-on-one meeting with Guy Achtzehn


APSS Spotlight

Timing is important in special sales. In late April the grocery stores were open and doing a great business. On the other hand, people were quarantined at home, and families were forced to spend days and nights together. The APSS board noted this opportunity and within a few weeks created a 16-page, black and white booklet with ideas for family fun and games. It includes activities, games, exercises, pages to color, puzzles and ideas to make mealtime an event rather than just another meal. There are links to many more examples in each category. Promotional-products salespeople have been calling on grocery-store chains to purchase this booklet to give to each person making a purchase. They can place their logo in the circle now displaying "Family." The minimum order quantity is 50,000 units. 


Special Sales Tip of the Day: July 4, 2020

Today is Independents’ Day. One way to succeed as an independent publisher is to plan the optimum combination of strategy and action that will achieve your objectives. For more information on this concept, see my article “The Declaration of Dependence ” among many other free articles at http://tinyurl.com/85o9f3k  Scroll down in the “Planning” section to see this article.

Quick Pick of the Week

Eastern National (http://easternnational.org) is an independent publisher producing educational products for the National Park Service. “Our publications are different from those developed by traditional publishers,” Erin Sweeney, Inventory Replenishment Manager at Eastern National explains, “because Eastern National collaborates directly with the parks to produce educational material to fit specific needs within the park.” It is located at 470 Maryland Drive, Suite 1, Fort Washington, PA 19034.

Spotlight on a Resource for APSS Members

BookBaby has grown to become the nation’s leading self-publishing company. We believe in People Powered Publishing, which means our crew of authors, poets, bloggers, and artists are dedicated to helping all writers self-publish successfully. From first timers to veterans, novelists to photographers, we’ve helped thousands prove that it doesn’t take a traditional publishing deal to bring a dream to life. You can do it yourself—and BookBaby has the friendly customer service, knowledgeable publishing specialists, and quality book printing you need to get the job done. For more information contact Steven Spatz at sspatz@bookbaby.com or Dan Baker at dbaker@diymediagroup.com


You Said It

“One of the most informative APSS webinars I've attended lately.  I learned more in an hour than I have in six years of using FB. Thank you.”

          Doug Haines

They Said It

"Books are the perfect entertainment: no commercials, no batteries, hours of enjoyment for each dollar spent. What I wonder is why everybody doesn't carry a book around for those inevitable dead spots in life."

            Stephen King 


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