APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Upcoming APSS Webinars

Oct 4: “Sell More Books in the Holiday Season,” by Brian Jud, 6:00 pm ET, http://tinyurl.com/yc46w8wh

Oct 10: “The 15 Biggest Mistakes Entrepreneurs Make When They Only Have 30 Seconds at the Microphone,” By TSUFIT; 6:00 pm ET, http://tinyurl.com/y7vxpsc8

Nov 14: Forming and Using a Book Marketing "Street Team," by Ally Machette; 6:00 pm ET, http://tinyurl.com/yb3zpmxw


Do you have a suggestion for improving APSS? Click Suggestion Box to give us your ideas or to comment on others’ suggestions.


We at APSS work with SPIRIT every day to help our members succeed: 

Service – Anticipate and respond to the needs of our members and supporters 

People first – Deliver the best service to all members and make them the priority in everything we do 

Integrity – Communicate openly and honestly, build trust and conduct ourselves according to the highest ethical standards 

Respect – Treat every individual – those we serve and those with whom we work – with the highest level of professionalism  

Innovation - -Embrace change and help members reach their goals with creative yet responsible marketing and sales techniques 

Teamwork – Build on the collective strength of our members with an open mind and open communication for mutual success



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Chapter Spotlight

The CT Chapter of APSS holds quarterly in-person meetings to give members book-marketing help as well as a networking opportunity. Their September meeting was hosted by Chapter President Dan Blanchard and featured a Shark Tank program in which members described their books and marketing actions to a panel of experts who offered feedback on writing, publishing and marketing.

Here, APSS-CT member Casey Morley describes her book, Crawling Out, to panel members Brian Jud, Richard LaPorta and Chuck Miceli (seated, l to r)

Special-Sales Tip of the Day – September 24, 2017

Instead of having “Tunnel Vision” where you only see sales opportunities through bookstores, acquire “Funnel Vision” where you regularly add potential non-bookstore buyers into your prospecting funnel and qualify those who are most likely to buy; then contact them.

Quick Pick of the Week

If you do not think your content is suitable as a promotional item, find a way to make it happen. This opportunity is too lucrative to ignore. Charles Stahler (The Vegetarian Resource Group, http://www.vrg.org) thought restaurants would be a good place to sell books, but restaurants did not want to sell someone else’s book of recipes. So, Charles created a guide to natural-food restaurants in the United States and Canada. Then he contacted the restaurants listed to sell the guide in their restaurants, which they did. He also provides his frontlist books as premiums to other companies. According to Mr. Stahler, “Vegetarian Times magazine bought 10,000 of our Meatless Meals for Working People from us for a premium.”

Spotlight on a Resource for APSS Members

Port City Fulfillment is a high-quality full-service fulfillment center equipped to handle all of your order taking, warehousing, and shipping needs. We act as an extension of your company, offering personalized, professional service to your customers. By outsourcing to us, we can save you precious time and money, allowing you to focus on marketing and production.

    Port City Fulfillment offers various levels of service for order placing, warehousing, inventory, packaging, and shipping. We provide a 24-hour, 365-day-a-year live order taking center. http://www.portcityfulfillment.com/


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You Said It

“I listen to many webinars but your APSS talk is one of the most outstanding I've heard - you had my full attention. (I just watched the replay now.) So much valuable information given in a clear, concise manner. It really inspired me to want to learn more about getting Facebook to work for me. I believe (APSS) is an answer to a prayer.”

      Lee Jackson

They Said It

“Your intuition knows what to write, so get out of the way.”

      Ray Bradbury 


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