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Mission Statement

A results-driven non-profit organization dedicated to helping our members increase their sales, revenue and profits through sales to non-bookstore buyers. Help them create an entrepreneurial spirit, produce meaningful change, realize their potential and make a positive impact in their lives.  Efforts are founded on four pillars:

1) Direction (what to do)

2) Information (how to get there)

3) Means (the tools to make the leap), and

4) Support (through the long-term)



Special Sales Tip of the Day: May 27, 2023

Many authors burn the midnight oil. Ever wonder why we say, “Burning the midnight oil?” Before electricity, lamp oil was used for lighting. When you stayed up late to work, you literally burned the lamp oil at midnight.

Quick Pick of the Week

Discover “How To Become More Creative During A Catastrophe” in Brian Jud’s article at

Spotlight on a Resource for APSS Members

Bowker® Identifier Services

Bowker® Identifier Services provides you with the resources to make your titles more discoverable, whether you are a new self-published writer or an established author. Visit or contact Andrew Kovacs at

You Said It

A mini case history on special sales: Brian Jud wrote a job-search book and tried to sell it to college students. It was too much for them to read, and $14.95 was too much to spend. "I converted each chapter (prospecting, resumes, cover letters, interviewing, etc.) into a 32-page booklet and sold them to colleges. They paid me $.65 each if they bought 10,000 or more, and then gave them to the students. My unit cost was about $.25 when printing 100,000 at a time. I only made $ .40 on each booklet, but a sale to one college was worth about $4000 to me. Many colleges bought them." The lesson? People buy content and the form of content delivery is variable.

They Said It

“Hard work spotlights the character of people. Some turn up their sleeves, some turn up their noses and some don’t turn up at all.”

     Sam Ewing


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Sell more books with
information from book-marketing experts in Brian Jud's FREE bi-weekly

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Book Selling University

            Free, Online, On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule -- for free
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course as often as you want

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

All courses are available for free to view as frequently as you want at Read a course description then click "Take Course" to view it . Or, go to and search for Book Selling University. 


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