APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Sell more books with
information from book-marketing experts in Brian Jud's FREE bi-weekly

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Book Selling University

Online, On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course up to five times

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

APSS members get a discount on every course. For the coupon code contact  Kim Tuttle at Kim@bookapss.org


Today's featured course:

BSU-110: Create an Online Course Based on Your Book, by D’Vorah Lansky


Chapter Spotlight

The APSS-New Mexico chapter is offering more ways to learn about Special Sales. "We help local authors / publishers go through the beginning steps needed to create opportunities necessary to generate large volume book sales and more..." Contact Karen Bomm karen@iwillpublish.com for details on their monthly meetings.


Special Sales Tip of the Day: December 12, 2019

Writing a book does not create change in the reader. Selling a book does not create change – it delivers the message, waiting for action. The desire and action to change has to come from within the reader – your content is the catalyst. Rarely will reading your book be a consistent change motivator. To have real impact, provide multiple, follow-up products such as a blog, podcasts, consulting, seminars, etc. to maximize the impact of your message and provide consistent motivation.

Quick Pick of the Week

Quora.com is a free, open forum, where people ask questions about many topics. You can search for your topic, and you‘ll probably find questions people have asked as well as answers people have submitted. This could be a good source of material. It is useful for brainstorming too. Of course, you can add questions and learn from answers people submit.

Spotlight on a Resource for APSS Members

About Books, Inc. has offered consulting to authors and publishers since 1977. ABI provides manuscript evaluation, editing, custom cover design, interior design, printing, and marketing.  Contact Scott Flora, 719-440-8932,  scott@about-books.com, www.about-books.com; 1001 Taurus Dr., Colorado Springs, CO 80906

You Said It

 “The APSS-Santa Clarita event was EXCELLENT! It was so beneficial and all of the attendees felt their expectations were exceeded.”

       Willa Robinson

They Said It

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.”

            Dwayne “The Rock” Johnson


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