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APSS Spotlight

Book Cover Design Award Contest! APSS members have access to a free book cover design awards competition that will take place every month -- with one winner every month. Judges will review and evaluate each submitted cover design and provide feedback on all designs. This will help you learn how to design effective book covers in order to market your book more effectively! 

     Although this competition is primarily of a competitive nature, it is also meant to be educational because we will try to offer as much guidance as possible in our short comments. We will do our best with our comments and suggestions to help you better understand what design concepts work – and what design concepts to improve – in each cover design. 

   The criteria we look for in each cover submitted are: composition – how the graphic works on the cover, use of fonts, quality of illustration or photo and placement on the cover, and how much the cover design is tailored to the target audience. Judge’s comments will give you a guide and inspiration. The submission entry fee is free! 

    Remember, a good book cover design is the best marketing tool you have to sell your book. Let us help you produce an award-winning cover for your book to boost your sales!  Submit your cover designs here:

Special Sales Tip of the Day: January 24, 2022

Whether you are cooking a meal, planning a vacation or making a sales presentation, it is the preparation that determines the relative success of the outcome. The more time you put into preparing your sales presentation -- what you will say and how you will say it -- the more likely it is that you will get the order.

Quick Pick of the Week

Examples of  Trade Book Markets

Airport Bookstores

Book Clubs

Discount Stores and Warehouse Clubs

Display Marketing Companies

Gift Shop Markets

Supermarket and Drug Store Associations

Supermarket and Drug Store Chain Store Examples

Wholesalers and Distributors to Trade Book Markets

Spotlight on a Resource for APSS Members

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and book marketing firm with a special knack for working with authors to help them get all the publicity they deserve and more. Westwind clients have been featured by Good Morning America, CNN, ABC Nightly News, Nightline, TIME, PBS, LA Times, USA Today, IBD, Wall Street Journal, Washington Post, Howard Stern, NPR, Woman’s World, FOX News, Entrepreneur and many more.

Lorenz utilizes the latest methods and tactics including Facebook, Twitter, Pinterest, book trailers, YouTube and his long time relationships with members of the media and top Amazon reviewers. You name it Lorenz employs it! For more information contact Lorenz at:  or or 734-667-2090.

You Said It

“I've listened to your talks given to the APSS conference at least six times each. I've learned a great deal from you. Thank you.” 

            A. Michael Shumate, Elfstone Press Inc.

They Said It

“Trust yourself. You know more than you think you do.”

           Benjamin Spock


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            Free, Online,                On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule -- for free
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  • Find the best distribution partners
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Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

All courses are available for free to view as frequently as you want at Read a course description then click "Take Course" to view it . Or, go to and search for Book Selling University. 


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