APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Upcoming APSS Webinars

May 2: Seven Marketing Steps BEFORE the Writing Ends, By Sharon Castlen; 6:00 pm ET; http://tinyurl.com/k7kvzhe

May 9: It’s Show Time: How to land and perform on more TV and radio shows, APSS-NJ; 12:00 pm ET, http://tinyurl.com/kubo33k

May 18: All Social Media Marketing Begins with Personal Brand, by Carol McManus; 6:00 pm ET; http://tinyurl.com/mvycw58

June 2: Mindset of a Successful Author, by Karen Dimmick; 6:00 pm ET, http://tinyurl.com/l6xcvru

June 22: Media and PR Secrets: How Authors Can Position Themselves for Success and Get Publicity, By Dave Farrow; 6:00 pm ET, http://tinyurl.com/lqn76n5


Do you have a suggestion for improving APSS? Click Suggestion Box to give us your ideas or to comment on others’ suggestions.


We at APSS work with SPIRIT every day to help our members succeed: 

Service – Anticipate and respond to the needs of our members and supporters 

People first – Deliver the best service to all members and make them the priority in everything we do 

Integrity – Communicate openly and honestly, build trust and conduct ourselves according to the highest ethical standards 

Respect – Treat every individual – those we serve and those with whom we work – with the highest level of professionalism  

Innovation - -Embrace change and help members reach their goals with creative yet responsible marketing and sales techniques 

Teamwork – Build on the collective strength of our members with an open mind and open communication for mutual success



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Executive Director's Blog

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Chapter Spotlight


The APSS-Santa Fe Chapter has two meeting locations: Santa Fe and Albuquerque. At a recent meeting members came to learn, share and celebrate their books as they "wrote something" on Facebook's Wall. Chapter members Nancy Bartlit and Mark (in the photo at left) have been setting up their  new publishing company with the first new book launch being Nancy's book, Silent Voices of World War II : When the Sins of the Land of Enchantment Met the Sons of the Land of the Rising Sun Photo by Karen Bomm, Chapter Vice President.

Are you an author or publisher in New Mexico? Join Chapter President Mary Neighbor and Karen LIVE for the next Chapter Meeting in Santa Fe on Thursday, May 4th at the Natural Grocers and in Albuquerque on June 1st. Questions? Contact Mary Neighbour  (mary@medianeighbours.com) or Karen Bomm (Karen@abeanstalksocial.com)

Special-Sales Tip of the Day – April 28, 2017

“My no-nonsense mother used to say, ‘Make yourself useful.’ She referred to clearing the table or taking out the trash. But as my ability to be useful expanded, so did the opportunities. I learned to add something to meeting, a party, or a project. Being useful is so widely applicable and enormously satisfying,” said Kelly Corrigan, author of Glitter & Glue. Kelly did an event with Talbots which gave out a free copy of her new book. See an example of the flyer at  www.premiumbookcompany.com/Corrigan-Talbots.jpg

Quick Pick of the Week

The Readers Digest Foundation, via its R.E.A.D. Together campaign has joined forces with United Through Reading to promote the benefits of parent involvement in childhood literacy. Now operating out of more than 200 command posts and USOs around the world, UTR has worked with early two million men, woman and children. Maybe they could use your books. Find out at www.unitedthroughreading.org

Spotlight on a Resource for APSS Members

Since the printing of our first title in 1975, McNaughton & Gunn has been proud to share your stories.Today, the team at our Michigan-based headquarters produces over 6,000 titles annually. We specialize in short to medium runs for web, sheet fed, and digital printing. We also provide eBook conversion. Most recently, McNaughton & Gunn received its certification as a Woman-Owned Business! Contact: ConnieS@mcnaughton-gunn.com    


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You Said It

“The APSS Sales Conference was an intense, dynamic and fascinating event. I acquired a great deal of valuable information and made great contacts. The inner world of special sales has always been an area of publishing that nobody else covers for authors, and it is the hottest market for authors today!”  - Jan Kardys

They Said It

“You’ve got to be original because if you’re like someone else what do they need you for?” - Bernadette Peters


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