Each month APSS-CT president Dan Blanchard holds a "Casual Coffee with Dan" informal meeting in different cities around the state. Members can talk with him to discuss APSS and non-bookstore marketing (special sales). Seated at Dan's latest event (photo on left) are APSS members Beth Gibbs, Shawn Flynn, Dan and Bryan Flanagan.

What do a cat and a refrigerator have in common? They both have a place to put fish, they both have tails, and they both come in a variety of colors. What similarities does your book concept have with a recipe in a cookbook? A bud about to open? Building a house? Making a law? Raising a child? Waging war? To what can you compare your idea? How can that help you approach your book marketing in a new way?

Eastern National (http://easternnational.org) was founded in 1947 to serve the national park system. It operates more than 150 units of the National Park Service in the Eastern United States, Puerto Rico, and the United States Virgin Islands. It is located at 470 Maryland Drive, Suite 1, Fort Washington, PA 19034.

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Guy Achtzehn and his team can sell your book on a non-returnable, commission basis to buyers in corporations, associations, schools and government agencies, people who typically buy in large quantities. We do all the selling and negotiating for you and you get incremental revenue. Get a personal sales force without the cost. Our national team of experienced salespeople call on buyers regularly and have the relationships in place that could take you years to nurture. Focus on what you do best -- writing or publishing books. Our strength is in selling them.  Contact Guy@msgpromo.com

APSS-NJ member Deanna Adams just received this award for her short story entitled September 11th in a Staten Island School. This was a writing contest for seniors who had to submit a story about a life changing event. "This day in P.S. 4 remains within me forever."

Are you stuck in your marketing activities? Maybe you should change the way you talk. “People get stuck simply because they’re stuck telling a story about why they’re stuck.”

      Heather Harilesky, advice columnist