APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Sell more books with
information from book-marketing experts in Brian Jud's FREE bi-weekly

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Book Selling University

Online, On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course up to five times

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

APSS members get a discount on every course. For the coupon code contact  Kim Tuttle at Kim@bookapss.org


Today's featured course:

BSU-148: Author Platform, Branding and Monetization, by Joel Friedlander


Chapter Spotlight

APSS-CT had a picnic to celebrate our five-year anniversary. It was a beautiful day and a fun crowd of APSS members. We shared many adventures and success stories. 

Book Marketing Tip of the Day - July 17, 2019

When negotiating sales of large, non-returnable quantities of books to corporate buyers you can increase your pricing flexibility since discounts are not fixed and are typically based on the number of books purchased. Even if you negotiate a 50% discount with a buyer, you are 5 – 20% better off (financially) than selling that same book through bookstores. There are also non-price variables open to negotiation, such as shipping expenses and payment terms.

Quick Pick of the Week

Want an idea for a corporate tie-in for selling your book? The Subaru Loves Learning initiative conducts the annual Science Books & Film Prizes for Excellence competition to recognize outstanding scientific information (fiction and non-fiction) for young audiences. They not only recognize the best science books for kids, they “distribute” books to schools around the nation. See www.subaru.com/partners for more information.

Spotlight on a Resource for APSS Members

We help authors, indie publishers, speakers, and fast-track experts build credibility, increase awareness, and open doors of opportunity from start to finish with strategic brand design, bestselling book design, seamless project management, and dedicated production supervision — supplemented with a wide array of the powerful marketing tools to dramatically increase sales and achieve robust business success. Since 1985. Contact: info@dunn-design.com

You Said It

“I saw you speak at the CIPA meeting a few months ago and you got my wheels turning. I decided to talk to some large companies about my book being used as a promo and it worked! It took a little persistence and tenacity, but with your words in my head, I landed a deal. American Furniture Warehouse purchased 5000 of my books, “Colorado Creatures,” to give to children who come to the store around Easter!”

       Michelle Rodenberg (with permission)

They Said It

“Three lessons from a pencil: 1) Pain always sharpens you, 2) Everything you do leaves a mark, and 3) What’s inside you is useful, not what’s outside.”

      Shelley Hitz


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