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APSS Spotlight

 Book Selling University is back!

APSS, Bowker and IngramSpark bring you a monthly series of free, book-marketing webinars. Each will occur on the fourth Wednesday of the month beginning at 7:00 pm ET.

     Our inaugural event is Self-Publishing 101 presented by Josh Floyd, president of Ingram Spark. It will be held on May 25. This webinar will include a description of the Best Practices for IngramSpark’s Self-Publishing Platform. Whether you’ve got a finished manuscript—or merely an inkling for a best seller—navigating the path of self-publishing can seem like a daunting task. However, with the right tools, content, marketing, and distribution strategies in place, being successful is a lot more achievable than it sounds.

     Josh will offer insights on using the IngramSpark platform for Print-on-Demand and Distribution through Ingram Book Company, considerations for preparing your book for market and advice for pricing your books for specific markets, and finally, best practices for success to the Retail Market. 

Register for this event here:

For more information contact

Special Sales Tip of the Day: May 19, 2022

You are not selling to corporations or even through stores. You are marketing to people. Creatively interpret their needs so you understand the problems they want to solve. Then show them how your content meets their needs better than competitive products. 

Quick Pick of the Week

Are your words effective in persuading people to buy your books? If not, see the article “How to Write More Persuasive Marketing Copy” (among many other free articles) at  Scroll down to the Promotion category

Spotlight on a Resource for APSS Members

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and book marketing firm with a special knack for working with authors to help them get all the publicity they deserve and more. Westwind clients have been featured by Good Morning America, CNN, ABC Nightly News, Nightline, TIME, PBS, LA Times, USA Today, IBD, Wall Street Journal, Washington Post, Howard Stern, NPR, Woman’s World, FOX News, Entrepreneur and many more.

Lorenz utilizes the latest methods and tactics including Facebook, Twitter, Pinterest, book trailers, YouTube and his long time relationships with members of the media and top Amazon reviewers. You name it Lorenz employs it! For more information contact Lorenz at:  or or 734-667-2090.

You Said It

“As an author, publisher and online book promoter I have gained insight into the world of publishing and sales through APSS I otherwise would not had access to. I recommend this conference to anyone seeking to sell more books.” Laura Dobbins

They Said It

“The most dangerous phrase in the language is, ‘We’ve always done it this way.’”  Anonymous


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Book Selling University

            Free, Online,                On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule -- for free
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course as often as you want

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

All courses are available for free to view as frequently as you want at Read a course description then click "Take Course" to view it . Or, go to and search for Book Selling University. 


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