APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Upcoming APSS Webinars

Mar 22: “What’s the Big Deal? How to Negotiate Large, Profitable Book Orders,” By Brian Jud; 6:00 pm ET,  https://tinyurl.com/yaxymvda



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We at APSS work with SPIRIT every day to help our members succeed: 

Service – Anticipate and respond to the needs of our members and supporters 

People first – Deliver the best service to all members and make them the priority in everything we do 

Integrity – Communicate openly and honestly, build trust and conduct ourselves according to the highest ethical standards 

Respect – Treat every individual – those we serve and those with whom we work – with the highest level of professionalism  

Innovation - -Embrace change and help members reach their goals with creative yet responsible marketing and sales techniques 

Teamwork – Build on the collective strength of our members with an open mind and open communication for mutual success



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Executive Director's Blog

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Chapter Spotlight

 The CT chapter of APSS holds a quarterly in-person workshop for members. Chapter president Dan Blanchard (left) hosted the March 10 meeting at which APSS Executive Director Brian Jud (right) also spoke on various aspects of non-bookstore marketing. Other APSS chapters have workshops scheduled for their members: APSS-Central Florida (March 17), APSS-San Diego (April 7), APSS -MidAtlantic (April 14), APSS-Philadelphia (April 28), and APSS-Santa Clarita (May 19). We are in the planning stages for Spring events for APSS-Charlotte, APSS-Northern CA and APSS-Chicago. If you are in these areas and want to learn more about the meetings, contact BrianJud@bookapss,org

Special-Sales Tip of the Day – March 19, 2018

I (Brian Jud) recently read a novel about Shakespeare, Fools and Mortals, by Bernard Cornwell. It included this paragraph about the audience for a play, but it struck me as relevant for today’s speakers, too.

“We are players, and we love an audience. Sometimes, if a play is going badly, it is easy to think of the audience as an enemy, but truly they are part of the play, because an audience changes the way we perform. We can rehearse a play for weeks, as we were doing with Midsummer Night’s Dream, but the moment when the playhouse is filled with people, so the play is transformed. There is a new nervousness, but also an energy. We often ran a whole play in the theatre without any audience, simply as a rehearsal, and often it would be dull and dreary, grown stale by too much rehearsal, yet next day, with two thousand people gaping at the stage, it would come alive.”

Quick Pick of the Week

Hudson Booksellers operates full-service bookstores in airports throughout North America featuring an extensive selection of magazines, newspapers and books. In addition to a broad representation of bestsellers and new releases, Hudson Booksellers carries hard cover, paperback, trade, and children's books. Subject areas include strong fiction titles and books in top nonfiction categories such as travel, business, reference and biography. Hudson Booksellers is often situated as a stand-alone store or as part of Hudson News and Euro Café. Send your submission package to: Sr. Book Buyer, Hudson Booksellers, 1521 Johnson Ferry Road, Suite 250, Marietta, GA  30062

Spotlight on a Resource for APSS Members

Writing software

The Novel Factory is writing software focussed on productivity. It helps you plot your story structure, develop your characters and keep track of progress. Features include easy image uploads, click and drag plot editor, plot templates, automatic backups and an optional step-by-step guide to writing a novel, for beginners.


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You Said It

“Awesome APSS meeting at a great time for me to go from 0 marketing to infinity!”

       Barbara D. Hall

They Said It

“If you begin your sales presentation and fail to mention your prospect’s name in the first minute you’ll be tuned out.”

              Harry Beckwith


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