APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Sell more books with
information from book-marketing experts in Brian Jud's FREE bi-weekly

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Book Selling University

Online, On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course up to five times

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

APSS members get a discount on every course. For the coupon code contact  Kim Tuttle at Kim@bookapss.org


Today's featured course:

BSU-120: How to Record Your Own Audio Books, by Becky Parker Geist


Chapter Spotlight

Every few weeks Dan Blanchard, President of the APSS-Connecticut chapter, holds a "Coffee with Dan" event to talk with chapter members. Here is a well-attended recent event, and more are scheduled regularly. 

Special-Sales Tip of the Day – October 21, 2018

What do a cat and a refrigerator have in common? They both have a place to put fish, they both have tails, and they both come in a variety of colors. What similarities does your book concept have with a recipe in a cookbook? A bud about to open? Building a house? Making a law? Raising a child? Waging war? How can these help you approach your idea in a new way? To what can you compare your idea?

Quick Pick of the Week

New York Public Library created the Open eBooks app containing thousands of popular and award-winning titles that are free for children from in-need households. This app enables children to read eBooks on a wide variety of devices, including tablets donated as part of the ConnectED initiative and on smartphones increasingly used by Americans at all income levels. Learn more or donate your ebooks at www.openebooks.net

Spotlight on a Resource for APSS Members

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and book marketing firm with a special knack for working with authors to help them get all the publicity they deserve and more. Westwind clients have been featured by Good Morning America, CNN, ABC Nightly News, Nightline, TIME, PBS, LA Times, USA Today, IBD, Wall Street Journal, Washington Post, Howard Stern, NPR, Woman’s World, FOX News, Entrepreneur and many more.

Lorenz utilizes the latest methods and tactics including Facebook, Twitter, Pinterest, book trailers, YouTube and his long time relationships with members of the media and top Amazon reviewers. You name it Lorenz employs it! For more information contact Lorenz at:http://www.book-marketing-expert.com/  or scottlorenz@westwindcos.com or 734-667-2090.


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