APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Membership Special

Save 50% on How to Make Real Money Selling Books with all the information you need to sell books to non-bookstore buyers – who and how to contact. Use Promo Code APSS upon check out: http://tinyurl.com/lbvs5fd

Upcoming APSS Webinars

April 2: "5 Ways to Get Paid for Your Content That You Probably Never Considered," by Paulette Ensign; 6:00 pm Eastern; http://tinyurl.com/lf7jbnm


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Executive Director's Blog

Is one of these APSS chapters near you?

We are organizing a network (in the U.S. and Canada) of local APSS chapters to give you the benefits of a national organization with the camaraderie and personal networking in local meetings.

Why join an APSS local chapter? Visit http://tinyurl.com/ktxwb4m to see all the reasons to join


APSS Chapters are…

Special-Sales Tip of the Day, April 1, 2015

Can you state your strategy simply? At Nasty Gal, founder Sophia Amoruso’s game plan is selling vintage clothes to young women. Snapchat’s strategy is delivering disappearing photos. Ikea’s is selling nicely designed flat-pack furniture. If you can’t articulate your strategic approach as clearly as they can, do not expect the market to get it. (Fortune, Dec 22, 2014) Road-test yours here for some valuable feedback.

You Said It

"I was a participant in the APSS webinar, and I think that it was GREAT!"   

        Gail Barrick, Jelly Bean LLC

They Said It

“You need talent, you need brains, and you need confidence. Those are the three things you need to do virtually anything.”

       Jerry Seinfeld

Spotlight on an APSS Member Benefit (You need your APSS membership number to register)

Sales Promotional Items

Get your book cover or marketing message on promotional items such as coffee mugs, pens, pads, bookmarks, key chains, shirts, umbrellas or any of hundreds of other promotional products. Get free consulting and see more examples at www.bookapss.org/PromoItems.pdf  Find out how APSS can help you use promotional items to: 

     · Lure new customers

     · Remind procrastinators to buy

     · Encourage repeat purchases

     · Create brand awareness

     · Boost sales

     · Create customer loyalty

     · Attract more people to your trade-show exhibit

     · Spread word-of-mouth advertising

     · Have a fun giveaway for book signings and other events

Contact Guy Achtzehn at The Promotional Bookstore, guy@msgpromo.com or (717) 846-3865. Provide your APSS membership number for a 10% discount on promotional items

Spotlight on a Resource for APSS Members

Sheridan Books helps APSS members and publishers adapt to a world where emerging technologies complement traditional print to offer untapped sources of revenue.  Established in 1950, Sheridan Books understands the many steps that go into creating a book and the challenges APSS members face as an author or publisher to keep up with the latest trends and demands.

From print-on-demand to traditional offset printing, and from eBook conversion to direct to consumer distribution solutions, Sheridan provides you with the solutions you need to make your publishing venture a success.

The services we offer are continually expanding to meet the needs of publishers today.  For example, as an APSS member looking for ways to expand your sales beyond bookstores, we offer turnkey solutions for selling content directly to consumers online. Be it through creating a new, uniquely branded eCommerce site, or integrating with an established eCommerce site, our platforms simplify eBook and print fulfillment for authors and publishers.

Print or electronic, Sheridan helps APSS members connect their content to consumers. Contact us at 734.475.9145 or visit our www.sheridan.com/Books to learn more.



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