APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


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Book Selling University

            Free, Online,                On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule -- for free
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course as often as you want

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

All courses are available for free to view as frequently as you want at www.booksellinguniversity.com. Read a course description then click "Take Course" to view it . Or, go to  http://www.youtube.com/ and search for Book Selling University. 


APSS Spotlight

The APSS Virtual Book Selling Conference was a great success!

More than 300 people registered for the 10 courses conducted by 15 different speakers with more than 800 'seats' filled. The feedback has been excellent. Everyone (from Australia to England) discovered more ways in which to profitably produce, publish and market their books in ways and places they never thought of. Here are three more comments from attendees:

        “Such a great time at the APSS online conference last week! I'm still buzzing.”  L. R. Hay

      “The amount of useful information for pros and novices alike was mindboggling!  No matter where one falls in the spectrum, there is much to be able to put into action immediately. The links to the recorded segments affording the ability to go back over the materials at leisure are invaluable!” Eleanor Jones

Find a description of all the sessions and a form to order recordings here: https://bit.ly/2ZKl7Mv

Special Sales Tip of the Day: October 19, 2020

Do you have good book-marketing habits? Some habits are good, some not so good. How can you tell if a habit is good or bad? Good habits are hard to make and easy to break. Bad habits are easy to make and hard to break. Many publishers are in the easy-to-make habit of selling only through bookstores. They market each new title in the same way they did all previous ones, or as everybody else does it. While that habit is not inherently bad, it could limit your sales, revenue and profits. Evaluate your habits and seek a different way to increase your sales – in non-bookstore markets. APSS can help you create good book-marketing habits.

Quick Pick of the Week

The Readers Digest Foundation, via its R.E.A.D. Together campaign has joined forces with United Through Reading to promote the benefits of parent involvement in childhood literacy. Now operating out of more than 200 command posts and USOs around the world, UTR has worked with early two million men, woman and children. To learn how they could use your books go to www.unitedthroughreading.org

Spotlight on a Resource for APSS Members

Color House Graphics exists to help publishers and authors create and deliver great books. We can help you produce a compelling product. We place a high value on quality, simple processes and hands-on personal service. After 27 years of service, we continue to use the technology that exists today for you to get your content published in print or digital form so you can distribute it with ease. We invite you to explore our website and discover how our dedicated people can consistently provide you with superior service and quality from your first contact to delivery of your books.  We welcome the opportunity to demonstrate our abilities to you with your next project. Contact: pknight@colorhousegraphics.com

You Said It

“A big “thank you” to all the presenters for the (APSS) conference this weekend. It opened my eyes to sales possibilities I hadn’t yet considered."

                Rhonda Lane

They Said It

Nancy Erickson’s simple formula for telling a story: What it used to be like. What happened. What it’s like now.


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