APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Membership Special

Save 50% on How to Make Real Money Selling Books with all the information you need to sell books to non-bookstore buyers – who and how to contact. Use Promo Code APSS upon check out: http://tinyurl.com/lbvs5fd

Upcoming APSS Webinars

Jan 8: The Best of the Best – The Top 50 Marketing Tips from 2014; 6:00 pm ET; Sign up at http://tinyurl.com/lgbs4sq

Jan 22: What’s in a Name?  EVERYTHING! How to Name Your Book, by Scott Lorenz; 6:00 pm ET;  Sign up at http://tinyurl.com/pkupzyf


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Executive Director's Blog

Marketing Information for APSS Members

Each week APSS posts marketing information that can help you sell more of your books to bookstores and non-bookstore buyers -- fiction and non-fiction

Ten Tips from Successful Entrepreneurs gleaned from recent issues of the “Venture” column in Fortune magazine including Ginny Rometty’s (CEO of IBM) three rules for success.


Read it and Reap describes a business book that can help your publishing business. This…

Special-Sales Tip of the Day, December 22, 2014

When deciding to purchase a book, most people will take the advice of a friend rather than read an ad. Get people to spread the word about your book to their friends and followers. Ask “superconnectors” – well-known people with a large following – to talk about your book. These people could be previous customers, family and close friends, your printer, your publisher, media people, professional associates, experts on your topic, teachers, bloggers, store employees, people in discussion groups and those in your social networks.

You Said It

“Thank you for an absolutely phenomenal (APSS) webinar. I have 17 pages of notes and a back-up recording to refer to, to bolster my education in this new career.”

              Rosemary Simpson

They Said It

“Character consists of what you do on the third and fourth tries.”

                 James Michener

Spotlight on an APSS Member Benefit

Staffed displays at trade shows around the world

Have you ever wanted to display your books before thousands of people at BEA, ALA or Frankfurt, but didn’t want to spend thousands of dollars to do it? We have reached an agreement with The Combined Book Exhibit® (CBE) to display APSS members’ book(s) at major state, regional, national and international shows for one low flat fee per show.


CBE displays your book(s) with those of other authors and publishers at shows with heavy traffic. CBE also creates a catalog for each show it attends, and keeps a comprehensive database on its website with your contact information for an entire year.


See how much money you can save by having CBE exhibit at major shows by visiting http://tinyurl.com/b8tk5t5 Register with your APSS membership number (insert it at APSS ORDER NUMBER).

Spotlight on an APSS Member Resource

Bowker® Identifier Services provides you with the resources to make your titles more discoverable, whether you are a new self-published writer or an established author. Visit www.myidentifiers.com or contact Laura.Dawson@bowker.com


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