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APSS Spotlight

Book Marketing Demystified

APSS, Bowker and IngramSpark bring you a monthly series of free, book-marketing webinars.

Our next event is on August 24 at 7:00 pm ET): “Book Marketing Demystified” by Jared Kuritz. Book sales may be your main focus, or your book may be a part of a larger business model. In either case, targeted and effective promotional activities are a key ingredient. Learn the 10 contemporary tools and techniques necessary to successfully market your book and/or your brand.

The link to register for this event is

Special Sales Tip of the Day: August 12, 2022

Do not think that your book is the only one on its topic. That could lead you to believe that people will read it regardless of the marketing that you do (or don’t do). If it is the only book on your topic (“How to Start Your Own Country”) maybe there is not a large market for it. And if it does not sell, do you think that bad reviews are incorrect? Do you think distributors and retailers are wrong for not taking on your book? How can you use rejection to eliminate ego and improve your product, pricing, promotion and distribution?

Quick Pick of the Week

Tynea Lewis  and Gary Cassel started LitPick, a company of kids reviewing books for free to get kids to read more. According to their website, “We are dedicated to promoting reading and writing among preteens, teens, and young adults through mentoring with student books reviews.” Each book and review is looked over by an adult to ensure quality. It's offered free to authors and it gets kids to read and write more in a real-world setting. Here is the link to submit a book:

Spotlight on a Resource for APSS Members

Let Sheridan provide you with a simple yet powerful approach to selling more books and extend your reach with hands-off eCommerce fulfillment.  Sell books directly to readers, in either print or electronic formats, and let Sheridan take care of the rest. With Sheridan as your partner, we'll take the stress out of selling print and electronic content from your website, in addition to providing print and eBook conversion services too, allowing you to focus on what you do best - creating and marketing your content. Visit our website at to learn more or give us a call at 800-999-BOOK.

You Said It

“Quite often conferences provide a great service by fueling attendee interaction resulting in personal and professional growth and development outside the formal programming. The APSS conference delivered good content and accomplished bringing people together to build relationships that will last them for years to come. I know it has for me!”  Larry DeKay

They Said It

“The most dangerous phrase in the language is, ‘We’ve always done it this way.’” 



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Book Selling University

            Free, Online, On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule -- for free
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course as often as you want

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

All courses are available for free to view as frequently as you want at Read a course description then click "Take Course" to view it . Or, go to and search for Book Selling University. 


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