APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Sell more books with
information from book-marketing experts in Brian Jud's FREE bi-weekly

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Book Selling University

Online, On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course up to five times

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

APSS members may view all courses as frequently as desired for free on YouTube channel Book Selling University

Today's featured course:

BSU-176: Strengthen Everything You Write, by Barbara McNichol


Chapter Spotlight

Brian Jud, Special Sales Expert & Executive Director of APSS, is on Zoom most Thursdays from Noon - 1:00 pm ET to answer your questions about special sales, book marketing in general and APSS. If you are the only person on the call, it’s like having a free one-hour consultation. Join Brian next Thursday with this link: https://zoom.us/j/3671572517

Special Sales Tip of the Day: February 22, 2020

Don’t overlook hidden solutions. “Only the most foolish of mice with hide in a cat’s ear,” says Scott Love, “but only the wisest of cats would think to look there.” What are you overlooking? Do you see the person in this photo? What resources and solutions are right in front of you? Could it be to sell your books through supermarkets and discount stores? Or to buyers in corporations, associations, schools and the military?  

Quick Pick of the Week

Hunter (formerly known as Email Hunter): Hunter (https://hunter.io/) is a Chrome extension that uses the email naming convention of a company to guess the proper email address. For example, if your name is Joe Smith and your company uses the email template of jsmith@company.com, it is easy to guess another employees email… if you know their name; it’s clearly the first letter of the first name followed by last name at company.com. So, if you are on Brian Jud’s LinkedIn page, Hunter would come up with the guess b   jud@bookapss.org. You have to create a free account to get the complete address. Hunter will only find work-related emails and you are allowed 150 uses per month for free. The search is based off the most recent employer on that persons LinkedIn page, so if the individual no longer works for that company, this will be a dead email.

Spotlight on a Resource for APSS Members

Let Sheridan provide you with a simple yet powerful approach to selling more books and extend your reach with hands-off eCommerce fulfillment.  Sell books directly to readers, in either print or electronic formats, and let Sheridan take care of the rest. With Sheridan as your partner, we'll take the stress out of selling print and electronic content from your website, in addition to providing print and eBook conversion services too, allowing you to focus on what you do best - creating and marketing your content. Visit our website at  www.sheridan.com/books to learn more or give us a call at 800-999-BOOK. 

You Said It

“No matter how much you know there is always more to learn. The APSS conference taught a great deal about getting books sold out of the normal channels.”

       Mel Cohen, Inspired Authors Press, LLC

They Said It

“Your intuition knows what to write, so get out of the way.”

              Ray Bradbury


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