APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Upcoming APSS Webinars

August 22: Midyear Marketing Evaluation.” APSS-Philadelphia, 6:00 pm ET, http://bit.ly/2gODjjX

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We at APSS work with SPIRIT every day to help our members succeed: 

Service – Anticipate and respond to the needs of our members and supporters 

People first – Deliver the best service to all members and make them the priority in everything we do 

Integrity – Communicate openly and honestly, build trust and conduct ourselves according to the highest ethical standards 

Respect – Treat every individual – those we serve and those with whom we work – with the highest level of professionalism  

Innovation - -Embrace change and help members reach their goals with creative yet responsible marketing and sales techniques 

Teamwork – Build on the collective strength of our members with an open mind and open communication for mutual success

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Chapter Spotlight

Rebecca Chauncey is president of the APSS-Chicago chapter. She recently exhibited for APSS at the annual Soulful Chicago Book Fair. Over 5000 attendees visited the more than 50 exhibitors.

Special-Sales Tip of the Day – July 25, 2017

Could a corporation use your book – fiction or non-fiction – as a business gift? Sometimes, the more expensive your book, the better it could serve as an esteemed gift. In today’s highly competitive business marketplace, corporate gift-giving can create stronger brand awareness and have tangible, measurable effects on customer acquisition, loyalty and growth. Your book is a unique promotional item that corporations can use to accomplish that.

Quick Pick of the Week

Toys "R" Us Inc. is a toy and baby-products retailer with more than 1,550 toy and baby specialty stores worldwide. The company currently sells merchandise through nearly 600 Toys "R" Us stores and more than 250 Babies "R" Us stores in the United States, more than 700 international stores in 34 countries and through its Internet site at www.Toysrus.com.

 

Buyers purchase from publishers and from Readerlink. Stores average up to 32 linear feet of shelf space for books, considerably more than the average of all mass merchandisers of eight to twelve linear feet. Toy “R” Us fills these shelves with 300 to 400 titles for kids of all age groups. The top 100 titles account for almost 85% of their book sales. The sell-through rate is higher than others at 75 – 85%, so returns are generally lower than competitors. Your book should be priced at less than $9 (softcover and board books) to sell well in Toys “R” Us stores. The mailing address is Toys "R" Us, Inc. Headquarters, One Geoffrey Way, Wayne, New Jersey, 07470-2030

Spotlight on a Resource for APSS Members

Tired of Trying to Find Speaking Engagements on Your Own? Subscribe to www.SpeakerTunity.com, the twice-monthly Transformational Speaker Leads Tip Sheet to reduce the headache, time and cost of locating new engagements! This $25/month subscription-based service provides insight on speaking opportunities in hot regions of U.S. and Canada, top book tour sites, local chapters of national organizations, local grass roots organizations, multi-speaker events and expos, conferences and conventions, leading Spiritual Living Centers, Unity and Christian churches, wellness events, yoga centers, women’s organizations, fraternal organizations, chambers of commerce, resort and retreat centers and more! SpeakerTunity™ delivers to you the direct contact, phone number, email, website and-- when required-- a link to the online form to fill out-- across the US and Canada. Get more leads! jackie@consciousmediarelations.com

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You Said It

"I purchased the Publisher Liability Insurance arranged by APSS. Lisa from The Hartford was super helpful, and invited all members to contact her. The insurance was very affordable."

       Jonathan Silverman, 99: The Press

They Said It

“Can’t get started? “Focus on the “joy of completion’ to motivate you. Instead of dwelling on how much you dislike the task, focus on how good it will feel when it is done.” 

       Julie Morgenstern

 
 
 

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