APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


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Book Selling University

Online, On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course up to five times

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

APSS members get a discount on every course. For the coupon code contact  Kim Tuttle at Kim@bookapss.org


Today's featured course:

BSU-131: Why and How Corporate Buyers Use Books, by Guy Achtzehn


Executive Director's Blog

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Chapter Spotlight

Every few weeks Dan Blanchard, President of the APSS-Connecticut chapter, holds a "Coffee with Dan" event to talk with chapter members. Here is a well-attended recent event, and more are scheduled regularly. 

Special-Sales Tip of the Day – October 17, 2018

“It's not creative unless it's sells,” goes the advertising line. You can have the greatest idea in the world but if you can't sell it you won't get very far. What are three reasons that someone else would want your content? What benefits does it provide? What does it promise? What problem(s) does it solve? How can you make your idea more attractive to other people?

Quick Pick of the Week

Find a craft show close to you at which you could exhibit your books. Team up with other nearby APSS members to share the costs. See a list of shows by state here: http://www.artscraftsshowbusiness.com/

Spotlight on a Resource for APSS Members

TWP is a one stop total printing solutions provider with its' headquarters located in Singapore and manufacturing plant in Malaysia. We are one of the world's leaders in the offset printing business. TWP specializes in quality products such as: coffee table books, case bound children's story books, die cut board books, wire-o books, book-plus gimmicks, and paperback books. TWP  complies with local legislation, global standards, and other Environmental and Health Safety requirements - we care while we print!


TWP America Inc. a subsidiary of Tien Wah Press (Pte) Ltd (Singapore), 299 Broadway, Suite 720, New York, NY 10007-1987; Tel: 212-274-8090; Email for sales inquiries: jlaborne@twpny.com; Website: WWW.twp-global.com


In addition to our NYC sales office, we have our West Coast office at 303 Twin Dolphin Drive, 6th floor. Redwood City, CA 94065; Tel: 415-615-0900; email: moresman@twpny.com


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You Said It

"We thought our author book had to be hardcover because it makes a great gift. You showed us that it’s also a practical guide and, in softcover form, makes a great membership incentive for publishing organizations. That first bulk sale was exciting!"

            Tamara Dever. Owner and Founder at TLC Book Design

They Said It

“If you can’t fit the idea of your story into one simple sentence, you don’t understand your story.”

     Craig Moorhead, author


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