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APSS Spotlight

Sell your book in the APSS Bookstore. This was created to make it easy for you to buy other APSS members’ books – and for them to buy yours. See it at To place your book in the APSS bookstore contact 

Current spotlight on the Second Edition (June 2021) of the Complete Guide to the Book Publishers' World of Special Sales (Kindle and softcover). The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.  

Special Sales Tip of the Day: September 27, 2021

There are four basic pricing strategies: market, penetration, skimming and competitive. A market pricing strategy considers competitors. prices, distribution discounts and promotional expenses to determine your book. s list price. A strategy using penetration pricing would create a low price to increase sales by attracting price-conscious buyers. A skimming strategy would place your price at the high end of the continuum, most likely in a noncompetitive market. Here the strategist is seeking quick profits before competitive books arrive on the shelf. Finally, if you are already in a competitive arena, with similar books available on your topic, you might choose a price equal to that of your adversaries.

Quick Pick of the Week

Asana (, a free task-management system, gives everyone on your team a bird’s-eye view of all current projects. Gone are the days of emailing co-workers for a file or instant-messaging to find out whether a particular task has been completed.

Spotlight on a Resource for APSS Members

About Books, Inc. has offered consulting to authors and publishers since 1977. ABI provides manuscript evaluation, editing, custom cover design, interior design, printing, and marketing.  Contact Scott Flora, 719-440-8932,; 1001 Taurus Dr., Colorado Springs, CO 80906

You Said It

“I found the (APSS) presentation to be quite helpful and inspiring. Prior to your talk I had not considered many of the alternative markets that you discussed.”

    Jacqueline S. Gutierrez

They Said It

“You have to do what others won't, if you want to achieve what others don't."

    Heather Hansen O'Neill 


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Book Selling University

            Free, Online,                On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

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Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

All courses are available for free to view as frequently as you want at Read a course description then click "Take Course" to view it . Or, go to and search for Book Selling University. 


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