APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Sell more books with
information from book-marketing experts in Brian Jud's FREE bi-weekly

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Book Selling University

Online, On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course up to five times

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

APSS members get a discount on every course. For the coupon code contact  Kim Tuttle at Kim@bookapss.org


Today's featured course:

BSU-127 How to Create a Book Marketing Plan (Especially If You’re Not a Marketer), By Sandra Beckwith


Chapter Spotlight

  1. Attend the combined APSS-Santa Clarita and APSS-LA Book Selling University on October 26 at the Marriott Courtyard in Sherman Oaks. Discover how you can sell more books in large, non-returnable quantities – and enjoy the process.  Become more profitable selling your books in ways that you never imagined and to people you never knew existed 
  • Find out things about your book that even you don’t know 
  • Put the fun back into the fundamentals of marketing 
  • This will be an event that you will never forget -- one unlike any other you have ever attended
  • For information go to http://bit.ly/2nI9i9k or contact Willa Robinson willa@knowledgepowerinc.com

Book Marketing Tip of the Day - October 16, 2019

A recent article in the Wall Street Journal applied baseball wisdom to everyday life. Here are two examples from baseball hall of famers. Rogers Hornsby said, “Know what you want and don’t get distracted chasing anything else.” When Cal Ripkin Jr. was asked how he would like to be remembered he said, “As a professional baseball player who went out every day to work and performed to the best of my ability in a fully professional manner.” How would you like to be remembered?

Quick Pick of the Week

Get radio active. Perform on more radio shows for greater exposure among people in your target audience. Visit www.radio-locator.com for access to radio shows in North America.

Spotlight on a Resource for APSS Members

Total Printing Systems is a digital book manufacturer offering single to full color on covers and interiors in all bind styles. Our niche is short-run book printing using the latest digital technology with high-speed inkjet web and toner presses. All binding is done in-house and we specialize in SHORT RUN CASE BINDING. Print-On-Demand, Ship-On-Demand fulfillment, inventory management, and warehousing services are also available. We now offer "Scodix SENSE™ Variable Density Spot UV” printing which will make your book covers stand out! Visit www.tps1.com to experience our Instant Quote pricing tool. View our seven part video series about book manufacturing on our YouTube channel: www.youtube.com/TotalPrintingSystems And connect with us on: Facebook: www.facebook.com/TotalPrintingSystems  Twitter: @Total_Printing    Pinterest: www.pinterest.com/totalprinting/

You Said It

“I woke up at 2:15 am buzzing with all the new ideas I learned. That was just after the first afternoon! A hands-down must for authors determined to make money from their book and for independent publishers wanting to expand their business. Thanks very much!”

       Laura Larson

They Said It

“When they invented papyrus, someone probably said, ‘Storytelling was so good. Why did we have to go and put it on papyrus?’ But one thing doesn’t change: it’s the story that counts. The medium doesn’t matter.”

      Eric Cable


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