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APSS Spotlight

APSS partners with two display companies to exhibit members' books at appropriate virtual and in-person trade shows locally, nationally and internationally. APSS members receive a significant discount to have their books on display at these events. For your planning purposes, below are some of the upcoming 2021 shows at which you could have your books on display. Brian Jud posts information about each in his Executive Director's Blog (above) and in his weekly email to APSS members one month prior to the deadlines. Or, contact him at for more details and registration.

US Book Show (Virtual showcase only includes Advertising in Publishers Weekly); deadline is May 01

American Library Association Annual - Option 1 Virtual Showcase includes Advertising; Option 2 Virtual Showcase + Free display at NY Lib. Assn; deadline for either option is June 04

Special Sales Tip of the Day: April 22, 2021

Selling books is a cumulative process – both financially and mentally. It starts out slowly, and some give up when no large, quick sales occur. Instead, think of it as doing a little more every day. If you made $.01 today and doubled that every day, you would make $ .64 at the end of one week. And after two weeks you would make $81.92. You might give up, thinking that is not enough to worry about. But if you stuck it out for three weeks you would have $10,486. And at 31 days, after doubling that first penny daily, you would have $10,737,418. Now think how great your attitude could be if you invested in increasing your self-esteem every day?

Quick Pick of the Week

iA Writer uses a simple interface and its look mimics that of an old typewriter, right down to the fonts. The cleverest feature is a mode that fades out all surrounding text beside the line or paragraph you’re working on (Free for Android, $5 for iOS)

Spotlight on a Resource for APSS Members

Alexander von Ness
Alexander is a book cover designer with almost thirty years of professional experience in graphic design, including over a decade as an art director in a branding agency. His website Nessgraphica is among the top trusted sites for book cover design services overall. He is also the founder of Bookcoverpedia, the most advanced platform for pre-made book covers in the world. Contact:

You Said It

“The Book Selling University was wonderful! I learned a lot of creative ways to sell more books, and it opened my mind to think outside the box. I recommend it highly to authors or anyone in the publishing business.”

    Kathleen Hood

Note: The next virtual Book Selling University will be held on June 17 - 18. Save the dates, and more information will be coming soon.

They Said It

“We find comfort among those who agree with us, growth among those who don’t.”

            Frank Clark


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