APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Upcoming APSS Webinars

Feb 22: “Electronic Editing,” by Patricia Charpentier, 6:00 pm ET, https://tinyurl.com/y7r7lswd

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Get the APSS SPIRIT

We at APSS work with SPIRIT every day to help our members succeed: 

Service – Anticipate and respond to the needs of our members and supporters 

People first – Deliver the best service to all members and make them the priority in everything we do 

Integrity – Communicate openly and honestly, build trust and conduct ourselves according to the highest ethical standards 

Respect – Treat every individual – those we serve and those with whom we work – with the highest level of professionalism  

Innovation - -Embrace change and help members reach their goals with creative yet responsible marketing and sales techniques 

Teamwork – Build on the collective strength of our members with an open mind and open communication for mutual success

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Chapter Spotlight

Dan Blanchard is the president of APSS-CT and is also an accomplished speaker. He conducts two courses in the upcoming APSS Book Selling University to help beginning and advanced speakers make more money. But an important lesson here is that he always has someone take a photo of him when speaking, and he uses the photographs to promote himself and get more speaking events.

Special-Sales Tip of the Day – February 17, 2018

Retailers do not want to see your book on their shelves. They want to see them at their cash registers. Show them how your promotion will make your book a cash-register regular.

Quick Pick of the Week

Target Corporation’s first store opened in Roseville, Minnesota, in 1962. Today, Target operates approximately 1,500 stores in 47 states, including more than 175 SuperTarget® stores that present an upscale grocery shopping experience. It projects an image as the “middle-class discount store” so its demographics are skewed more upscale than are those for Wal-Mart’s customers, and lean toward women with families.

 

Target believes that “careful vendor selection and education are among the most effective ways for Target to ensure that our standards are met and that our vendor relationships are successful. Education programs are offered to all vendors with whom we conduct business, and all vendors must understand and expressly agree to meet our Terms of Engagement. Target conducts vendor education classes for both U.S. and non-U.S. vendors. These classes are offered in Minneapolis and regionally throughout the world to allow vendors the opportunity to understand the Target Standards of Engagement and requirements.” For more information, go to The Partners Online web site http://www.partnersonline.com/web-app/pol/home/entryHome.jsp The mailing address is 777 Nicollet Mall, Minneapolis, Minnesota 55402; Phone:  (612) 304-6073 http://www.targetcorp.com.

 

Category buyers at Target are more “book friendly” than most discounters due to a corporate commitment to reading and learning. The literacy program Reading Is Fundamental (RIF) partnered with Target Corp. to encourage children to stay engaged in reading activities throughout the summer. The program (Summer Reading is Out of this World) featured an online reading log and tracking system and a motivational activity. To market the program, Target distributed t-shirts, postcards, posters, and activity booklets. These distributions were made through community leaders and volunteers at public libraries, local literacy organizations, schools, and other community organizations. Children who complete the challenge receive a $10 Target gift card and a summer reading bookmark.

Spotlight on a Resource for APSS Members

Screenwriting: Carl Guerra

Did you ever think your book – fiction or non-fiction – could be adapted for a movie? Now you and Carl can do it for you. He will read your book and give you feedback as to its viability as a screenplay. If he thinks you have good content, he will develop the screenplay for you. He works on an upfront fee (paid in stages) and a percentage of the money received when the story is sold plus a percentage of the movie rights. There is no charge for Carl to read and evaluate your content. He prefers to work with a finished book, but will read a pre-publication manuscript. Send a copy of your book with a cover letter of introducit4on (including your APSS membership number) to Carl Guerra, 87 Clinic Drive, Unit 33, New Britain CT  06051. Carl’s phone number is (860) 751-2157 and his email is carlguerra97@yahoo.com

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You Said It

”You did a great job with the APSS conference. Looking forward to your next event. You'll have your hands full improving on year one's lineup.”  Larry Dekay

 

They Said It

“If you’re going to be an author in today’s publishing world, you absolutely have to market. You need to build a platform. You need to learn how to effectively use social media.” 

     James H. Pence

 
 
 

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