APSS - Association of Publishers for Special Sales

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Book Selling University

            Free, Online,                On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule -- for free
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course as often as you want

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

All courses are available for free to view as frequently as you want at www.booksellinguniversity.com. Read a course description then click "Take Course" to view it . Or, go to  http://www.youtube.com/ and search for Book Selling University. 

Today's featured course:

BSU-162: The Book and Your Purpose, by Michelle Vandepas


Executive Director's Blog

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Chapter Spotlight

Book Selling University courses are available for free to view as frequently as you want. Read a description of any of the 50+ courses with a bio of the instructor at www.booksellinguniversity.com. Then click "Take Course" to view it at no charge. Or, go to  http://www.youtube.com/ and search for Book Selling University. Watch any course to learn more about the advantages and possibilities of non-bookstore (special sales) marketing and many other aspects of book marketing in general.

Special Sales Tip of the Day: April 6, 2020

Are you wondering what you can do during these times so your book sales take off when this is over? Here is a brief list of actions you could take now for impact in 30 or more days: define and segment your target readers (and think of others), if your content is anything to do with homebound-family activities contact the media, upgrade your website, continue social networking, develop a marketing plan for what you can do when this is over, calculate a revised budget, create a blog, contact book clubs and catalogs (with 6-month lead times), contact celebrities for endorsements, create a book trailer, contact magazines with 90-day lead-times, prepare sales-promotional items (pens, pads, coffee mugs, etc.), send books to reviewers, apply to award competitions, contribute to online discussion forums, find potential buyers in non-bookstore markets (retail and non-retail), develop affiliate-marketing relationships, establish links to/from your website, plan a mobile marketing campaign, contact magazines about serial rights or providing excerpts. Do these stimulate more ideas?

Quick Pick of the Week

Display-marketing companies (http://www.collectivegoods.com, formerly Books Are Fun) buy large, non-returnable quantities of books and gifts directly from publishers at discounts up to 80%. Then they sell the directly to consumers through displays at the buyers‘ locations (schools, corporations, daycare centers).

Spotlight on a Resource for APSS Members

Total Printing Systems is open during normal business hours, operating with precautions and ready to meet your printing needs without disruption. During this difficult time please continue to read books, write books, and give books while we continue to make books. Wishing you good health. Register for Instant Quote: www.tps1.com or reach out to a rep www.tps1.com/meet-the-crew/

Are you still shipping books? APSS can help. Our partner,  PartnerShip, has a Blog they will keep updating as things progress, or regress. Shipping is such an essential sector of the economy and it can’t afford to be put on hold at any time. Here's the Blog link: 
Hopefully all of the measures the leaders of the country are taking will slow this thing down, but it will take everyone’s efforts to reverse it that’s for sure.

You Said It

“As an author, publisher and online book promoter I have gained insight into the world of publishing and sales through APSS I otherwise would not had access to. I recommend APSS to anyone seeking to sell more books.”

             Laura Dobbins

They Said It

“Time and again I was told, ‘Don’t do it.’ But sometimes the best advice is that which you don’t take.”

               Toby Cosgrove, M.D.


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