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APSS Spotlight

Finally available! Twelve top book-marketing pros tell all, and you can listen to every word. 

Get all 7.5 hours (or any one of the 45-minute sessions) of the latest marketing tips and information presented at the 2021 Virtual Book Selling University 

On January 28-29 twelve experts conducted ten courses with the latest information on selling your books. 400 people from Australia to England filled more than 1100 “seats.” They found new ways to profitably publish, publicize, protect and market their books in ways and places they never thought of. Find a description of all the courses and order a recording of any or all of them here

Special Sales Tip of the Day: March 2, 2021

Get feedback to make sure that what you say is understood as you intended.  “I’m not returning until you fix it,” bandleader Count Basie told a club owner whose piano was always out of tune. A month later Basie got a call that everything was fine. When he returned, the piano was still out of tune. “You said you fixed it!” an irate Basie exclaimed. “I did,” came the reply. “I had it painted.” Is your promotional message communicated as you intended?

Quick Pick of the Week

A Chrome extension called Lusha ( ) will find both personal emails as well as phone numbers. It scours the web to find where a person’s email and or phone number is located. It is important to note that Lusha only allows 10 free uses per month (however for a price you can upgrade this option) and the free uses are shared between organizations

Spotlight on a Resource for APSS Members

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and book marketing firm with a special knack for working with authors to help them get all the publicity they deserve and more. Westwind clients have been featured by Good Morning America, CNN, ABC Nightly News, Nightline, TIME, PBS, LA Times, USA Today, IBD, Wall Street Journal, Washington Post, Howard Stern, NPR, Woman’s World, FOX News, Entrepreneur and many more.

Lorenz utilizes the latest methods and tactics including Facebook, Twitter, Pinterest, book trailers, YouTube and his long time relationships with members of the media and top Amazon reviewers. You name it Lorenz employs it! For more information contact Lorenz at:  or or 734-667-2090.

You Said It

As APSS’s author of the month, I received a half-hour phone consultation with Brian Jud. What a wealth of information he provided! My opportunities, suggested by Brian, for distributing my books outside of bookstores (online & brick/mortar) will keep me busy for several months. I’m excited to explore these. I have been a member of APSS since 2009 and have never hesitated to renew my membership. Brian always provides solid ideas for book distribution and author learning. I highly recommend this organization for all writers."

         Cheryl Carpinello

They Said It

"Having your book turned into a movie is like seeing your oxen turned into bouillon cubes."

        John le Carre'  


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Sell more books with
information from book-marketing experts in Brian Jud's FREE bi-weekly

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Book Selling University

            Free, Online,                On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule -- for free
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course as often as you want

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

All courses are available for free to view as frequently as you want at Read a course description then click "Take Course" to view it . Or, go to and search for Book Selling University. 


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