APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Upcoming APSS Webinars

Feb 27: "How to Increase Your Sales Through Creative Promotion "By Brian Jud; 6:00 pm ET; http://tinyurl.com/heqrs6y

Mar 16: "Business Modeling for Authors," By Jared Kuritz; 6:00pm ET http://tinyurl.com/zsexvcg

Mar 23: "Content Marketing for Authors, Publicists, and Publishers," Roger C. Parker; 6 PM ET; http://tinyurl.com/zqqovsu

Mar 27: “How to Make a Persuasive Sales Presentation for Large-Quantity Orders,” By Brian Jud, 6:00 pm ET; http://tinyurl.com/zkcvpjq


Do you have a suggestion for improving APSS? Click Suggestion Box to give us your ideas or to comment on others’ suggestions.


We at APSS work with SPIRIT every day to help our members succeed: 

Service – Anticipate and respond to the needs of our members and supporters 

People first – Deliver the best service to all members and make them the priority in everything we do 

Integrity – Communicate openly and honestly, build trust and conduct ourselves according to the highest ethical standards 

Respect – Treat every individual – those we serve and those with whom we work – with the highest level of professionalism  

Innovation - -Embrace change and help members reach their goals with creative yet responsible marketing and sales techniques 

Teamwork – Build on the collective strength of our members with an open mind and open communication for mutual success


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Chapter Spotlight

Special-Sales Tip of the Day – February 24, 2017

Want a detailed, customized list of prospective buyers for your book? Or just listen in on the consults of others’ books? On March 14 at 6:00 pm ET Brian Jud and Guy Achtzehn will personally evaluate your book. We will point out profitable segments in which to sell them, list unique sales opportunities, and give you practical marketing ideas. We will show you detailed, specific information about how to find and contact potential buyers. Your book can be one of them. Info at www.bookapss.org/OneOnOneConsultMar14.pdf  and register at http://tinyurl.com/gugg5w4

Quick Pick of the Week

When it comes to selling, finding the buyer’s name isn’t the hard part. The real hard part is getting in touch with that person! However, it doesn’t have to be, and is probably much easier than you think. Here is a tool you can use to locate the best email contact information for a prospective buyer.

   Basic GitHub search: A good portion of Github users have an email publicly listed on their main profile page. Just perform a simple Google search of the “candidates name+GitHub” and you will bring up their profile, if they have one. Once on their profile site more times than not you can see their email in their contact info.

   And of course once you have the buyer’s email, you want to make sure you write an email worth responding to.  Send a poorly written email and all of this work goes to waste. Happy sourcing and good luck!

Spotlight on a Resource for APSS Members

Speaker Services

Tired of Trying to Find Speaking Engagements on Your Own? Subscribe to www.SpeakerTunity.com, the twice-monthly Transformational Speaker Leads Tip Sheet to reduce the headache, time and cost of locating new engagements! This $25/month subscription-based service provides insight on speaking opportunities in hot regions of U.S. and Canada, top book tour sites, local chapters of national organizations, local grass roots organizations, multi-speaker events and expos, conferences and conventions, leading Spiritual Living Centers, Unity and Christian churches, wellness events, yoga centers, women’s organizations, fraternal organizations, chambers of commerce, resort and retreat centers and more! SpeakerTunity™ delivers to you the direct contact, phone number, email, website and-- when required-- a link to the online form to fill out-- across the US and Canada. Get more leads! jackie@consciousmediarelations.com


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You Said It

“Thank you very much for your (APSS) webinar, it gave me great help.”

- Laura Wang

They Said It

“If you can see the bandwagon, it’s too late to get on it.”  -  James Goldsmith


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