APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Sell more books with
information from book-marketing experts in Brian Jud's FREE bi-weekly

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Book Selling University

Online, On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

APSS members get a discount on every course. For the coupon code contact  Kim Tuttle at Kim@bookapss.org


Today's Highlighted Course :

BSU-141: Sell More Books on TV and Radio Shows, by Brian Jud 


Chapter Spotlight

APSS - New Mexico recently held a mind-mapping workshop for their members. Try  a twist to this concept with Market Mapping.  Focus on your target readers, and draw "legs" from it, each with a means of contacting them. One leg might be retailers (airport stores, gift shops), another might be associations, another could be "academic" (public schools, private schools, home schooling, high schools, etc)

Special-Sales Tip of the Day – July 21, 2018

When selling your book to corporate buyers, help them find a market-moving insight on which to base a campaign using your content. If appropriate to your content, show them a new, entrepreneurial, edgy way to reach their target – Just the Right Amount of Wrong

Quick Pick of the Week

Get radio active. Perform on more radio shows for greater exposure among people in your target audience. Visit www.radio-locator.com for access to radio shows in North America.

Spotlight on a Resource for APSS Members

Commission Sales To Non-Bookstore Buyers

Guy Achtzehn and his team can sell your book on a non-returnable, commission basis to buyers in corporations, associations, schools and government agencies, people who typically buy in large quantities. We do all the selling and negotiating for you and you get incremental revenue. Get a personal sales force without the cost. Our national team of experienced salespeople call on buyers regularly and have the relationships in place that could take you years to nurture. Focus on what you do best -- writing or publishing books. Our strength is in selling them.  Contact Guy@msgpromo.com


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You Said It

“Book Selling University was wonderful! I learned a lot of creative ways to sell more books, and it opened my mind to think outside the box. I recommend it highly to authors or anyone in the publishing business.”                      Kathleen Hood

They Said It

"The only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know it when you find it."

           Steve Jobs


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