APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Upcoming APSS Webinars

Jan 19: “Tax Tips for Authors and Publishers,” by Carol Topp, CPA; 6:00 pm ET; http://tinyurl.com/j9tm8ks

Feb 7: “How to Write About Real People Without Ending Up in Court,” by Helen Sedwick; 6:00 pm ET; http://tinyurl.com/h8skccq

Feb 16: “Drive Traffic to Your Website and Sell More Books,” SEO techniques by Jeniffer Thompson;  6:00 pm ET; http://tinyurl.com/gs4ymww


Do you have a suggestion for improving APSS? Click Suggestion Box to give us your ideas or to comment on others’ suggestions.


We at APSS work with SPIRIT every day to help our members succeed: 

Service – Anticipate and respond to the needs of our members and supporters 

People first – Deliver the best service to all members and make them the priority in everything we do 

Integrity – Communicate openly and honestly, build trust and conduct ourselves according to the highest ethical standards 

Respect – Treat every individual – those we serve and those with whom we work – with the highest level of professionalism  

Innovation - -Embrace change and help members reach their goals with creative yet responsible marketing and sales techniques 

Teamwork – Build on the collective strength of our members with an open mind and open communication for mutual success


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Chapter Spotlight

Special-Sales Tip of the Day – January 19, 2017

If non-retail buyers are not familiar with using books as promotional tools (premium, gift-with-purchase, ad specialty), you must start with a basic sales pitch about how and why they could use your book as one.

Quick Pick of the Week

Every year a friend of APSS (Paul Krupin -- paul@directcontactpr.com) creates a forward-looking publicity calendar to help identify opportunities for people which is available in a free pdf file download. It contains a lot of unusual holidays so that you can get creative, think ahead, and identify ways to tie-in to calendar events well in advance of the day they occur. Paul gave us permission to pass this on to you, so here is the link to his Publicity Planner for 2017: http://presari.com/media/2017publicityplanner011517original.pdf

Spotlight on a Resource for APSS Members

In the last 17 years, Book Cover Express has created more than 2000 book covers for traditional publishing companies, small presses, and indie publishers. Book Cover Express clients have been featured in numerous high-profile media sources including Oprah, 48-Hours, People Magazine and the Today show. Contact Cathi Stevenson for more information cstevenson@accesswave.c


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You Said It

“Even though I write fiction, I found most of the suggestions (on the APSS webinar) quite helpful.”  - Valerie Stastik

They Said It

“You don’t have to burn books to destroy a culture. Just get people to stop reading them.” - Ray Bradbury


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