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APSS Spotlight

How to Build Your Author Platform and Launch a Stellar Book Marketing Campaign

APSS, Bowker and IngramSpark bring you a monthly series of free, book-marketing webinars.

July 27 (7:00 pm ET): How to Build Your Author Platform and Launch a Stellar Book Marketing Campaign, by Jeniffer Thompson. Personal branding is the power of author marketing combined with author platform. A powerful author brand includes three key elements: authority, personal style, and online visibility. Personal branding is the thing that makes you shine, that attracts readers to you, and sells books. In this class, personal branding expert, Jeniffer Thompson demystifies the secrets of personal branding and provides practical tools for creating a powerful, sustainable marketing road map that will guide the next five years of your publishing career. You will learn how to connect the dots of your success, develop a professional, trustworthy brand story and launch your career to a higher level. Plus, she shares the three pillars of successful book marketing and shows you how to get started today.

The link to register for Jeniffer’s presentation is

Special Sales Tip of the Day: July 5, 2022

Sell more books and increase your cash flow by mastering the art of listening to customers and prospects, understanding their needs, and developing products and services that meet those needs.

Quick Pick of the Week

Elaine Dumler sold over 70,000 books to the military partially by conducting personal presentations at conventions organized by the National Guard Joint Family Programs. These not only resulted in book sales at list price, they helped stimulate word-of-mouth advertising. She first sold books at the back of the room following her performances, and then began to include the price of the books in her fee. “I did not give them an option,” she said with a smile in her voice.

Spotlight on a Resource for APSS Members

Alexander is a book cover designer with almost thirty years of professional experience in graphic design, including over a decade as an art director in a branding agency. His website Nessgraphica is among the top trusted sites for book cover design services overall. He is also the founder of Bookcoverpedia, the most advanced platform for pre-made book covers in the world.  Contact:

You Said It

“The APSS conference had lots of relevant, timely and specific information for writers and publishers. Very empowering!” 

      Ruth Crocker


They Said It

“A cookbook is only as good as its poorest recipe.”

    Julia Child


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Book Selling University

            Free, Online, On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule -- for free
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course as often as you want

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

All courses are available for free to view as frequently as you want at Read a course description then click "Take Course" to view it . Or, go to and search for Book Selling University. 


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