APSS-CT president Dan Blanchard (center) regularly holds a Casual Coffee with Dan event in different cities around the state. Recently he met with Wayne English (left) and Shawn Flynn (right) to talk about book marketing. Future events will be open to the public so more can learn the benefits of joining APSS.

Want to increase revenue? Work close to the top line, the point at which you are making or saving money. Creating or delivering a product or service is one step away. Speaking at a conference to build your reputation, writing marketing material or posting a blog could be two steps from the revenue line. Filing and doing expense reports might be three steps away. Do those during the evening or non-productive hours.

Get radio active. Perform on more radio shows for greater exposure among people in your target audience. Visit www.radio-locator.com for access to radio shows in North America.

“I found the APSS presentation to be quite helpful and inspiring. Prior to your talk I had not considered many of the alternative markets that you discussed.”

      Jacqueline S. Gutierrez

“Creative people often bristle at the suggestion that they have to stoop to market their ideas. It’s pleasant to think that the idea’s brilliance is self-evident and doesn’t require the theater of marketing. But whether you’re an author or entrepreneur, the difference between a brilliant new idea with bad marketing, and a mediocre idea with excellent marketing can be the difference between failure and success.” 

           Derek Thompson, Hit Makers