APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Upcoming APSS Webinars

July 11: “The Selling Power of Book Design,” by Tamara Dever; 6:00 pm ET, http://tinyurl.com/yd857whd

July 20: “Write A Book That Grows Your Business,” by Robin Colucci; 6:00 pm ET, http://tinyurl.com/ybllagzu

July 25: “The Marketing Begins BEFORE the Writing Ends: 7 Steps to Getting It Right for YOUR Book,” by Sharon Castlen; 6:00 pm ET, http://tinyurl.com/kqfrbws


Do you have a suggestion for improving APSS? Click Suggestion Box to give us your ideas or to comment on others’ suggestions.


We at APSS work with SPIRIT every day to help our members succeed: 

Service – Anticipate and respond to the needs of our members and supporters 

People first – Deliver the best service to all members and make them the priority in everything we do 

Integrity – Communicate openly and honestly, build trust and conduct ourselves according to the highest ethical standards 

Respect – Treat every individual – those we serve and those with whom we work – with the highest level of professionalism  

Innovation - -Embrace change and help members reach their goals with creative yet responsible marketing and sales techniques 

Teamwork – Build on the collective strength of our members with an open mind and open communication for mutual success



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Chapter Spotlight

                                                                                                       More than 20,000  book buyers, rights buyers, media people and others  attended BookExpo at the Javits Center in New York City recently. Many APSS members had their books on display there (photo at left) using their membership discount. We provide our members with a significant discount to display  their books at local, national and international shows, such as ALA, London and Frankfurt. See all at http://tinyurl.com/b8tk5t5

Special-Sales Tip of the Day – June 27, 2017

Just do something. When one author was asked how to be creative, he replied, "It’s simple, you just take something and do something to it. Then you do something else to it. Pretty soon you’ve got something."

Quick Pick of the Week

The book-marketing process does not start when your first books are delivered.  There are many marketing actions you can take before your book is published. APSS created a timeline to help you plan them: www.bookapss.org/PrePubTimeLine.pdf   There are also virtually unlimited combinations of book-marketing actions you can take after your book is published. Here is a checklist you can use to get started: www.bookapss.org/PostLaunchChecklist.pdf

Spotlight on a Resource for APSS Members

Professional Book Editing Services for your novel, manuscript, nonfiction, and more. Join more than 350,000 authors! Successfully prepare your book for publishing. Get personal assistance, affordable prices and an editor who specializes in your genre. Free sample edit of your writing within 24 hours. www.FirstEditing.com


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You Said It

“I think everyone did a very good job in presenting the information at the APSS workshop.  I was impressed with the amount of new information about the publishing business of which I had previously no clue.  I was able to follow everything, and it made sense to me.”  Eleanor Jones

They Said It

“It sometimes seems like entrepreneurs are a breed apart. All of us are born with the ability to take risks, think creatively and challenge the everyday way of doing thing.” Stephen Hicks


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