APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Upcoming APSS Webinars

Dec 8: “How to Get the Book Endorsement of Your Dreams," by Sandra Beckwith; 6:00 pm ET; http://tinyurl.com/zh3q5xm

Dec 14: "Launch Your Book Successfully," sponsored by APSS-Washington State; 3:00 pm ET; http://tinyurl.com/hdk5trc

Dec 20: “Network Like A Fox Online To Boost Your Author Platform, ‘ by Nancy Fox; 6:00 pm ET; http://tinyurl.com/jq9ntd4

Jan 3: “Turning Your Book Into a Marketing Machine and Avoiding Key Mistakes Authors Make,  by Bret Ridgway; 6:00 pm ET; http://tinyurl.com/h7f6h6n


Do you have a suggestion for improving APSS? Click Suggestion Box to give us your ideas or to comment on others’ suggestions.


We at APSS work with SPIRIT every day to help our members succeed: 

Service – Anticipate and respond to the needs of our members and supporters 

People first – Deliver the best service to all members and make them the priority in everything we do 

Integrity – Communicate openly and honestly, build trust and conduct ourselves according to the highest ethical standards 

Respect – Treat every individual – those we serve and those with whom we work – with the highest level of professionalism  

Innovation - -Embrace change and help members reach their goals with creative yet responsible marketing and sales techniques 

Teamwork – Build on the collective strength of our members with an open mind and open communication for mutual success


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Chapter Spotlight

APSS members regularly sell their books at local events such as this recent show in Connecticut. Jeanne Rogers (left) coordinates all the events for APSS-CT. Penny Goetjen - a regular participant - introduced her latest book at this show

Special-Sales Tip of the Day – December 8, 2016

It’s OK to brag about your book – at times. “New research on ‘self enhancement,’ or what most of us call bragging, by psychologists at Brown University shows that people can manipulate how others see them by carefully choosing when and how to boast. Brag when you can back up your claim, or there is zero evidence to refute it, and people will see you as competent, albeit arrogant. Stay quiet about your achievements and people will see you as warm and humble, although less capable.” Elizabeth Bernstein, Wall Street Journal, Dec 6, p A 11

Quick Pick of the Week

Eastern National (http://easternnational.org) is also an independent publisher producing educational products for the National Park Service. “Our publications are different from those developed by traditional publishers,” Erin Sweeney, Inventory Replenishment Manager at Eastern National explains, “because Eastern National collaborates directly with the parks to produce educational material to fit specific needs within the park.” It is located at 470 Maryland Drive, Suite 1, Fort Washington, PA 19034.


Spotlight on a Resource for APSS Members

Let Sheridan Books provide you with a simple yet powerful approach to selling more books. From conversion to direct-to-consumer distribution we provide you with the pieces you are missing to make the process of selling eBooks from your website easy for you. In addition, our print-on-demand and offset printing capabilities provide authors, speakers, and professional publishers one-stop shopping for all your book printing and eBook needs. Visit our website at www.sheridan.com/Books to learn more or contact us at 800-999-BOOK or email mary.heim@sheridan.com

Watch a descriptive video about Sheridan Books at http://www.youtube.com/watch?v=su7uMGBtyU0


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You Said It


 “That was a terrific, intensely informative (APSS webinar). Also great to 'meet' her (speaker Amanda Barbara), to feel her intense commitment to her work, and to know that she contactable re all of this.”  - Matthew Herschler

They Said It

“To be tested is good. The challenged life may be the best therapist.” -  Gail Sheehy


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