APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Upcoming APSS Webinars

Feb 27: "How to Increase Your Sales Through Creative Promotion "By Brian Jud; 6:00 pm ET; http://tinyurl.com/heqrs6y

Mar 16: "Business Modeling for Authors," By Jared Kuritz; 6:00pm ET http://tinyurl.com/zsexvcg

Mar 23: "Content Marketing for Authors, Publicists, and Publishers," Roger C. Parker; 6 PM ET; http://tinyurl.com/zqqovsu

Mar 27: “How to Make a Persuasive Sales Presentation for Large-Quantity Orders,” By Brian Jud, 6:00 pm ET; http://tinyurl.com/zkcvpjq


Do you have a suggestion for improving APSS? Click Suggestion Box to give us your ideas or to comment on others’ suggestions.


We at APSS work with SPIRIT every day to help our members succeed: 

Service – Anticipate and respond to the needs of our members and supporters 

People first – Deliver the best service to all members and make them the priority in everything we do 

Integrity – Communicate openly and honestly, build trust and conduct ourselves according to the highest ethical standards 

Respect – Treat every individual – those we serve and those with whom we work – with the highest level of professionalism  

Innovation - -Embrace change and help members reach their goals with creative yet responsible marketing and sales techniques 

Teamwork – Build on the collective strength of our members with an open mind and open communication for mutual success


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Chapter Spotlight

Special-Sales Tip of the Day – February 22, 2017

Make profitable, large-quantity book sales with NO returns - Book Selling University, in Los Angeles, CA, March 11

* Three speakers

* All new topics

* You will get five potential buyers for your book - guaranteed

Please visit http://tinyurl.com/h6fqj35 for complete details

Quick Pick of the Week

When it comes to selling, finding the buyer’s name isn’t the hard part. The real hard part is getting in touch with that person! However, it doesn’t have to be, and is probably much easier than you think. Here is a tool you can use to locate the best email contact information for a prospective buyer.

   Basic GitHub search: A good portion of Github users have an email publicly listed on their main profile page. Just perform a simple Google search of the “candidates name+GitHub” and you will bring up their profile, if they have one. Once on their profile site more times than not you can see their email in their contact info.

   And of course once you have the buyer’s email, you want to make sure you write an email worth responding to.  Send a poorly written email and all of this work goes to waste. Happy sourcing and good luck!

Spotlight on a Resource for APSS Members

 Since the printing of our first title in 1975, McNaughton & Gunn has been proud to share your stories.Today, the team at our Michigan-based headquarters produces over 6,000 titles annually. We specialize in short to medium runs for web, sheet fed, and digital printing. We also provide eBook conversion. Most recently, McNaughton & Gunn received its certification as a Woman-Owned Business! Contact: ConnieS@mcnaughton-gunn.com


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You Said It

“We did enjoy the APSS conference.  Now if our heads do not explode with knowledge we can put a few things into practice.”  - Nadine Yawn

They Said It

“Delete the adjectives and you will have the facts.” - Harper Lee


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