APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Upcoming APSS Webinars

Mar 27: “How to Make a Persuasive Sales Presentation for Large-Quantity Orders,” By Brian Jud, 6:00 pm ET; http://tinyurl.com/zkcvpjq

Apr 24: How to Sell More Books at Trade Shows, APSS-Philly; 6:00 pm ET; http://tinyurl.com/z7b4nf9

Apr 27: Fully Booked! 10 Secrets Successful Speakers Use That Keep Their Speaking Engagement Calendar Full Year Round, By Jackie Lapin: 6:00 pm ET; http://tinyurl.com/k7kfuf4

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Get the APSS SPIRIT

We at APSS work with SPIRIT every day to help our members succeed: 

Service – Anticipate and respond to the needs of our members and supporters 

People first – Deliver the best service to all members and make them the priority in everything we do 

Integrity – Communicate openly and honestly, build trust and conduct ourselves according to the highest ethical standards 

Respect – Treat every individual – those we serve and those with whom we work – with the highest level of professionalism  

Innovation - -Embrace change and help members reach their goals with creative yet responsible marketing and sales techniques 

Teamwork – Build on the collective strength of our members with an open mind and open communication for mutual success

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Chapter Spotlight

APSS-Connecticut sponsored a workshop for media training where chapter members learned how to get and perform on television and radio shows.

Special-Sales Tip of the Day – March 25, 2017

Selling to non-bookstore buyers is different from the ways in which most authors and publishers sell books. It's difficult to change the ways in which we've always done things. Think about what Stephen King said, then work with it: “What are we afraid of, as humans? Chaos. The outsider. We’re terrified of disruption.”

Quick Pick of the Week

“My no-nonsense mother used to say, ‘Make yourself useful.’ She referred to clearing the table or taking out the trash. But as my ability to be useful expanded, so did the opportunities. I learned to add something to meeting, a party, or a project. Being useful is so widely applicable and enormously satisfying.” Kelly Corrigan, author of Glitter & Glue (Kelly did an event with Talbots which gave out a free copy of her new book. See an example of the flyer at  www.premiumbookcompany.com/Corrigan-Talbots.jpg)

Spotlight on a Resource for APSS Members

We print and bind books of every size, shape, quantity and quality. From soft cover, to hard cover to hand-tooled leather binding with gilt edges, we do it all. Since 1821 we have been preserving the printed word. Our clients are authors, publishers, companies, government, schools, book collectors and more. In addition to Acme binding, our corporate family includes Book Partners, ECS Conservation Services, and the Harcourt Bindery.  You will find us awww.acmebinding.com, email at custservice-ma@hfgroup.com or call us at 617-242-1100

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You Said It

“I was part of your (APSS) webinar call this evening. I thought that it was excellent and had a lot of good information in it.”   - Bill Galea

They Said It

“Life is full of obstacle illusions.” - Grant Frazier

 
 
 

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