APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Upcoming APSS Webinars

Nov 8: “Electronic Editing” by Patricia Charpentier, 6:00 pm ET, http://tinyurl.com/y8lo28ks


Nov 14: Forming and Using a Book Marketing Street Team," by Ally Machette; 6:00 pm ET, http://tinyurl.com/yb3zpmxw


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We at APSS work with SPIRIT every day to help our members succeed: 

Service – Anticipate and respond to the needs of our members and supporters 

People first – Deliver the best service to all members and make them the priority in everything we do 

Integrity – Communicate openly and honestly, build trust and conduct ourselves according to the highest ethical standards 

Respect – Treat every individual – those we serve and those with whom we work – with the highest level of professionalism  

Innovation - -Embrace change and help members reach their goals with creative yet responsible marketing and sales techniques 

Teamwork – Build on the collective strength of our members with an open mind and open communication for mutual success



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Chapter Spotlight

Dan Blanchard is the President of APSS-CT. Each month he conducts a Casual Coffee with Dan event in a different town in Connecticut. Here Dan (right in the photo) meets with Carl Guerra. Learn more about Carl in the "Spotlight on a Resource for APSS Members" article below

Special-Sales Tip of the Day – October 22, 2017

Downstream activities (publishing) focus on reducing costs, but competitive advantage resides in marketing. Upstream activities focus on increasing revenue and creating competitive advantage and perceived value

Quick Pick of the Week

BJ's Wholesale Club is an East Coast membership wholesale club and the smallest of the big three. It introduced the warehouse club concept to New England in 1984 and has since expanded throughout the eastern United States with operations to 16 states from Maine to Florida. BJ's is dedicated to providing its members with high-quality, brand-name merchandise at prices that are significantly lower than the prices found at supermarkets, department stores, drug stores and specialty retail stores. Submit your books to the Book Buyer at P.O. Box 9601, Natick, MA 01760, and its website is http://www.bjs.com/

Smart & Final Stores LLC. Smart & Final has almost 250 non-membership warehouse grocery stores in California, Oregon, Washington, Arizona, Nevada, Idaho and northern Mexico. These serve both the wholesale and retail market for food, supplies and culinary equipment. The stores average 17,500 square feet in size, and their smaller format is designed to be a more convenient, easily accessible option to the larger warehouse club format (averaging 100,000 square feet). In recent years, the company has opened 10-12 stores per year in existing markets, and it is expected that this strategy will continue for the near-term. Smart & Final Inc.’s home office is at 600 Citadel Drive, Commerce, California 90040; Phone: (323) 869-7607 FAX  (323) 869-7865; http://www.smartandfinal.com.

Spotlight on a Resource for APSS Members

Ebook conversion and distribution

eBooks2go offers unique solutions to publishers and authors worldwide. For publishers, our services include providing eBook Conversion services, global distribution, Royalty reporting and e-commerce solutions. We have developed our own CMS (Content Management System) to sell online Print / eBook editions. For authors, we provide a wide variety of services including file conversions, eBook distribution, cover designs, and even marketing assistance.


Additionally, eBooks2go has a media book partnership with a major radio station to get children’s books, family/childcare and cookbooks on the air for story times for all families to hear! It is our mission to become the official one-stop shop for everyone’s self-publishing needs. Contact Leslie Chirchirillo at 847-598-1150 Ext. 4141 or Leslie@ebooks2go.net


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You Said It

“The APSS webinars have given me a real education as author, speaker, publisher and marketer.”

     David Asch

They Said It

If you have ever been rejected, remember that not all experts are correct. This quotation may make you feel better: “Television won’t last because people will soon get tired of staring at a plywood box every night.”

     Darryl Zanuk, movie producer for 20th Century Fox


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