Here are ten more of Brian Jud's tweets from this week that may help you sell more books profitably. If you would like to follow Brian Jud on Twitter you can at @bookmarketing

1. Define yourself as a content provider rather than a book publisher – that opens new revenue streams

2. When publishing your content remember the adage that form follows function

3. Every book should start out as a mystery – even non-fiction. Readers should quickly understand that you have something to say that they never considered.

4. Some people thought Goliath was too big to hit. David thought he was too big to miss. Non-bookstore marketing is a Goliath opportunity for those who see it that way.

5. There are five characteristics of a good sales proposal: it should be teachable, manageable, fixable, replicatable and scalable.

6. Have you ever noticed how a tiny speck of dirt stands out in a glass of milk? So it is with typos in a manuscript.

7. It’s very difficult to correct your own copy. Have someone else proofread your work and do concept as well as line editing.

8. Believe in and be passionate about your message. Then invest the time and money necessary to make it happen

9. Product line (portfolio) strategy relates new titles to existing titles, extending brand awareness

10.  When on the air, answer questions in a way that gets your info across. Play Jeopardy. “Here is the answer. What was the question?”

“Thank you so much for the in-depth quality of your (APSS) webinars.” 

             Linda Stirling

“Don’t confuse progress with winning. It’s one thing to be making continuous improvements and say, ‘This year I got 10% better,’ but if you’re still last, you have to have an external view and know what it’s going to take to become the best.”

         Mary Barra, CEO, GM

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