APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


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Book Selling University

            Free, Online,                On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule -- for free
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course as often as you want

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

All courses are available for free to view as frequently as you want at www.booksellinguniversity.com. Read a course description then click "Take Course" to view it . Or, go to  http://www.youtube.com/ and search for Book Selling University. 


Executive Director's Blog

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APSS Spotlight

The APSS Virtual Book Selling Conference was a great success!

More than 300 people registered for the 10 courses conducted by 15 different speakers with more than 800 'seats' filled. The feedback has been excellent. Everyone (from Australia to England) discovered more ways in which to profitably produce, publish and market their books in ways and places they never thought of. Here are three more comments from attendees:

   “A big “thank you” to all the presenters for the conference this weekend. It opened my eyes to sales possibilities I hadn’t yet considered." Rhonda Lane

    “… the webinar was informative.  Thank you for sharing your expertise.” Lisa Feeley

    “Congratulations, on the conference. it was epic! You did an excellent job! It was great! I wasn’t able to attend all of the sessions, but the ones I attended were awesome. Thank you.” Willa Robinson

Find a description of all the sessions and a form to order recordings here: https://bit.ly/2ZKl7Mv

Special Sales Tip of the Day: September 29, 2020

How many books to print? Produce an ebook, too? High price or low? Too many decisions to make? If you are tired of making decisions you may be suffering from decision fatigue. “The cause of this condition is having two things that have become abundantly available: data and choices. Having data feels like power. Having choices feels like freedom. Sometimes having both is having neither.” (Wall Street Journal)

Quick Pick of the Week

When soliciting endorsements and testimonials, choose celebrities or people well known to your target readers. Go about it the right way by giving them examples of what you want and offer something in return. A free (somewhat dated) list of addresses, contact information and important tips on how to reach celebrities may be found at http://www.reelclassics.com/Address/address-list.htm

Spotlight on a Resource for APSS Members

We help authors, indie publishers, speakers, and fast-track experts build credibility, increase awareness, and open doors of opportunity from start to finish with strategic brand design, bestselling book design, seamless project management, and dedicated production supervision — supplemented with a wide array of the powerful marketing tools to dramatically increase sales and achieve robust business success. Since 1985. Contact: info@dunn-design.com

You Said It

“The amount of useful information (in the APSS Virtual Book Selling Conference) for pros and novices alike was mindboggling!  No matter where one falls in the spectrum, there is much to be able to put into action immediately. The links to the recorded segments affording the ability to go back over the materials at leisure are invaluable!”

       Eleanor Jones

They Said It

 “If you stand on what you’ve accomplished, it gets in the way of what you still need to do. Stay focused on what’s ahead.”



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