Sell more books with
information from book-marketing experts in Brian Jud's FREE bi-weekly
Online, On-Demand Courses that Help You Sell More Books
Book Selling University is a series of self-paced courses to help you produce better books and sell more of them
Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark
APSS members get a discount on every course. For the coupon code contact Kim Tuttle at Kim@bookapss.org
Today's featured course:
BSU-148: Author Platform, Branding and Monetization, by Joel Friedlander
When negotiating sales of large, non-returnable quantities of books to corporate buyers you can increase your pricing flexibility since discounts are not fixed and are typically based on the number of books purchased. Even if you negotiate a 50% discount with a buyer, you are 5 – 20% better off (financially) than selling that same book through bookstores. There are also non-price variables open to negotiation, such as shipping expenses and payment terms.
Want an idea for a corporate tie-in for selling your book? The Subaru Loves Learning initiative conducts the annual Science Books & Film Prizes for Excellence competition to recognize outstanding scientific information (fiction and non-fiction) for young audiences. They not only recognize the best science books for kids, they “distribute” books to schools around the nation. See www.subaru.com/partners for more information.
We help authors, indie publishers, speakers, and fast-track experts build credibility, increase awareness, and open doors of opportunity from start to finish with strategic brand design, bestselling book design, seamless project management, and dedicated production supervision — supplemented with a wide array of the powerful marketing tools to dramatically increase sales and achieve robust business success. Since 1985. Contact: email@example.com
“I saw you speak at the CIPA meeting a few months ago and you got my wheels turning. I decided to talk to some large companies about my book being used as a promo and it worked! It took a little persistence and tenacity, but with your words in my head, I landed a deal. American Furniture Warehouse purchased 5000 of my books, “Colorado Creatures,” to give to children who come to the store around Easter!”
Michelle Rodenberg (with permission)
“Three lessons from a pencil: 1) Pain always sharpens you, 2) Everything you do leaves a mark, and 3) What’s inside you is useful, not what’s outside.”