APSS - Association of Publishers for Special Sales

A success story from APSS member Denise M. Baran-Unland: “I am in the process of closing my first bulk order. It's only 31 books (I'm adding a complimentary one), but it's a good toe in the water for me. I made the initial contact in December on a recommendation. We talked back and forth virtually for a few months. We finally met in person last month. We are finalizing the message she wants in her books.

     Our sales are gradually increasing, too. We've seen growth every year. in multiple areas, including sales and overall interest in the books. And I'm continuing to plan and build strategies in several directions. It's work, of course, a lot of work, but very do-able work. And may I also add that, just as you always say, it does take time to get that bulk sale.  

    I've learned so much from you and APSS these last few years. I would never have known about special sales if it weren't for you.”

We at APSS work with SPIRIT every day to help our members succeed

Service – Anticipate and respond to the needs of our members and supporters 

People first – Deliver the best service to all members and make them the priority in everything we do 

Integrity – Communicate openly and honestly, build trust and conduct ourselves according to the highest ethical standards 

Respect – Treat every individual – those we serve and those with whom we work – with the highest level of professionalism  

Innovation - -Embrace change and help members reach their goals with creative yet responsible marketing and sales techniques 

Teamwork – Build on the collective strength of our members with an open mind and open communication for mutual success

The word “better” is defined by consumers. Don’t seek to sell better books, learn how to sell books better.

Book marketing is like a 21-speed bike, with gears we never use. Here is a checklist to help you switch gears: www.bookapss.org/PostLaunchChecklist.pdf  

Book Design and Development

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“Don’t listen to those who say you’re taking too big a chance. If he had, Michelangelo would have painted the Sistine floor.” 

      Neil Simon

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            Free, Online, On-Demand Courses that Help You Sell More Books

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Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

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