APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Sell more books with
information from book-marketing experts in Brian Jud's FREE bi-weekly

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Book Selling University

            Free, Online,                On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule -- for free
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course as often as you want

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

All courses are available for free to view as frequently as you want at www.booksellinguniversity.com. Read a course description then click "Take Course" to view it . Or, go to  http://www.youtube.com/ and search for Book Selling University. 

Today's featured course:

BSU-501: “Lead Generation, Book Sales and Follow Up” is a live, virtual, one-on-one meeting with Guy Achtzehn


APSS Spotlight

Today’s Way to Market Books for Tomorrow
Discover how to sell to non-bookstore buyers you never thought of for profits you never dreamed of

The APSS Free Virtual Book Marketing Conference (September 10 – 11) 

Yes, this two-day virtual conference is presented to you for free. You will discover how to sell your books in more ways than you ever imagined and to people you never knew existed— in large, non-returnable quantities. National speakers on all critical book-marketing topics. For more information email BrianJud@bookapss.org

Special Sales Tip of the Day: August 4, 2020

To have a chance of success, a new product (including a book) should have at least three recognizable advantages over its competition. And every book has competition, regardless of its content. In retail sales you have competition for shelf space, media placement, airtime, readers’ wallets, reviewers’ time, etc. In non-retail sales you are competing against budget money, coffee mugs and other sales-promotional products. Know the value of your competition to your prospective buyers, and how your content stands in comparison.

Quick Pick of the Week

Find a searchable database of nearly 200 book review blogs at  http://bit.ly/2j7sxqn

Spotlight on a Resource for APSS Members

IngramSparkSM (www.ingramspark.com) is Ingram Content Group’s publish-on-demand platform that enables the delivery of content worldwide to readers in print and electronic formats. The service, which is tailored to the specific needs of the small independent publisher, streamlines the sales, account setup, content management, and customer support activities through a self-service, online platform. It’s free to set up an account. All you need to get started is an email address, print ready PDFs for print titles, EPUB and JPEG for the e-books, an ISBN, and a credit card.

You Said It

“The APSS Sales Conference was an intense, dynamic and fascinating event. I acquired a great deal of valuable information and made great contacts. The inner world of special sales has always been an area of publishing that nobody else covers for authors, and it is the hottest market for authors today!” 

               Jan Kardys

They Said It

“When they invented papyrus, someone probably said, ‘Storytelling was so good. Why did we have to go and put it on papyrus?’ But one thing doesn’t change: it’s the story that counts. The medium doesn’t matter.” 

           Eric Cable


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