APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Sell more books with
information from book-marketing experts in Brian Jud's FREE bi-weekly

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Book Selling University

Online, On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online
  • View each course up to five times

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

APSS members get a discount on every course. For the coupon code contact  Kim Tuttle at Kim@bookapss.org


Today's featured course:

BSU-131: Why and How Corporate Buyers Use Books, Guy Achtzehn


Chapter Spotlight

APSS-CT president Dan Blanchard (center) regularly holds a Casual Coffee with Dan event in different cities around the state. Recently he met with Wayne English (left) and Shawn Flynn (right) to talk about book marketing. Future events will be open to the public so more can learn the benefits of joining APSS.


Special-Sales Tip of the Day – April 24, 2019

Want to increase revenue? Work close to the top line, the point at which you are making or saving money. Creating or delivering a product or service is one step away. Speaking at a conference to build your reputation, writing marketing material or posting a blog could be two steps from the revenue line. Filing and doing expense reports might be three steps away. Do those during the evening or non-productive hours.

Quick Pick of the Week

Get radio active. Perform on more radio shows for greater exposure among people in your target audience. Visit www.radio-locator.com for access to radio shows in North America.


Spotlight on a Resource for APSS Members

Ebook conversion and distribution

eBooks2go is the missing link for all your book publishing needs. Whether you are an aspiring writer or an international publisher, our end-to-end solutions supply the resources and support that enable you to pursue your passion. To date, we have helped more than 750 authors and 100 publishers worldwide.


eBooks2go’s professional guidance and affordable solutions assist self-publishing authors at every stage of the book publishing process. These consist of comprehensive publishing packages, editing, eBook production, social media marketing, cover designs, copyright registration, and even website designs.


Publishers can also turn to eBooks2go’s expertise to overcome the hurdles impeding their journey to publishing prominence. Our unique publisher offerings include eBook conversion services, global distribution, royalty reporting and e-commerce solutions. We even have developed our own CMS (Content Management System) to sell online print / eBook editions, providing a new revenue stream for your catalog.


It is our mission to become the official one-stop shop for everyone’s publishing needs. If you would like to learn more or need help with a project, contact Leslie Chirchirillo today at 847-598-1150 Ext. 4141. You can also reach Leslie via email at Leslie@ebooks2go.net.

You Said It

“I found the APSS presentation to be quite helpful and inspiring. Prior to your talk I had not considered many of the alternative markets that you discussed.”

      Jacqueline S. Gutierrez

They Said It

“Creative people often bristle at the suggestion that they have to stoop to market their ideas. It’s pleasant to think that the idea’s brilliance is self-evident and doesn’t require the theater of marketing. But whether you’re an author or entrepreneur, the difference between a brilliant new idea with bad marketing, and a mediocre idea with excellent marketing can be the difference between failure and success.” 

           Derek Thompson, Hit Makers


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