APSS - Association of Publishers for Special Sales

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Book Selling University

Online, On-Demand Courses that Help You Sell More Books

Book Selling University is a series of self-paced courses to help you produce better books and sell more of them

  • Take courses on your schedule
  • Expert instructors
  • Make more money
  • Find the best distribution partners
  • Make your publicity more effective
  • Pinpoint social media
  • Improve your sales online

Book Selling University is sponsored by APSS, BookLife (Publishers Weekly) Bowker and Ingram Spark

APSS members get a discount on every course. For the coupon code contact  Kim Tuttle at Kim@bookapss.org

www.BookSellingUniversity.com

 

 

Executive Director's Blog

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Chapter Spotlight

Dan Blanchard is the president of the APSS-CT chapter. Every month he holds a "Casual Coffee with Dan" in a different part of the state to meet personally with APSS members. At the latest event are Kathy Orzech, Casey Morley, Dan and Shawn Flynn.

APSS has local chapters in Charlotte, Chicago, Colorado Springs, Connecticut, Maine, Mid-Atlantic, Nashville, Nebraska, New Jersey, Palm Beach, Philadelphia, Sacramento, San Diego, Santa Clarita (CA), Santa Fe and Sarasota. An international chapter is open in Canada. More will be coming over the next few months. If you are interested in starting an APSS chapter near you, please let me know at BrianJud@bookapss.org. Why join an APSS local chapter? See many reasons at http://community.bookapss.org/page/why-join-a-chapter

Special-Sales Tip of the Day – June 22, 2018

Here is an example of promoting a “feature” (a description of the product or service) vs. a “benefit” (what the feature does for the user/reader). People don’t want more, unnecessary emails, so why would they sign up? If this business changed the wording to, “Save money! Discount coupons emailed to you weekly,” they might have more people register. Similarly, don’t describe what your book is (physical attributes or what it is about). Describe what your content does, how it will help the reader lose weight, gain money, raise happier children, make more money selling books in large, non-returnable quantities, etc. 

Quick Pick of the Week

The Readers Digest Foundation, via its R.E.A.D. Together campaign has joined forces with United Through Reading to promote the benefits of parent involvement in childhood literacy. Now operating out of more than 200 command posts and USOs around the world, UTR has worked with early two million men, woman and children. To learn how they could use your books go to www.unitedthroughreading.org

Spotlight on a Resource for APSS Members

TWP is a one stop total printing solutions provider with its' headquarters located in Singapore and manufacturing plant in Malaysia. We are one of the world's leaders in the offset printing business. TWP specializes in quality products such as: coffee table books, case bound children's story books, die cut board books, wire-o books, book-plus gimmicks, and paperback books. TWP  complies with local legislation, global standards, and other Environmental and Health Safety requirements - we care while we print!

    TWP America Inc. a subsidiary of Tien Wah Press (Pte) Ltd (Singapore), 299 Broadway, Suite 720, New York, NY 10007-1987; Tel: 212-274-8090; Email for sales inquiries: jlaborne@twpny.com; Website: WWW.twp-global.com

   In addition to our NYC sales office, we have our West Coast office at 303 Twin Dolphin Drive, 6th floor. Redwood City, CA 94065; Tel: 415-615-0900; email: moresman@twpny.com

 

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You Said It

 “I am very pleased with the content of last evening’s APSS webinar. You shared some hugely useful tips, links and ideas. I am already gathering my own ideas and putting them in order. Then into a plan.” 

      Phyllis Bohonis

They Said It

"If you don’t have time to do it right, when will you have time to do it over?”

        John Wooden

 
 
 

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