APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Upcoming APSS Webinars

May 2: “Be a Sellebrity During In-store Presentations,” by Brian Jud; 6:00 pm ET; https://tinyurl.com/y837kvjb


May 9: “Marketing on a Budget – Get the Most Buzz for Your Bucks,” by Brian Jud; 6:00 pm ET; https://tinyurl.com/yc68mogb



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We at APSS work with SPIRIT every day to help our members succeed: 

Service – Anticipate and respond to the needs of our members and supporters 

People first – Deliver the best service to all members and make them the priority in everything we do 

Integrity – Communicate openly and honestly, build trust and conduct ourselves according to the highest ethical standards 

Respect – Treat every individual – those we serve and those with whom we work – with the highest level of professionalism  

Innovation - -Embrace change and help members reach their goals with creative yet responsible marketing and sales techniques 

Teamwork – Build on the collective strength of our members with an open mind and open communication for mutual success



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Executive Director's Blog

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Chapter Spotlight

Richard Williams (in suit), Director, Publisher Development at IPG Book Distribution Company, addressed a meeting of the APSS-Chicago chapter. The chapter board attended, lead by Rebecca Chauncey (second from right). "This was an amazing meeting. Richard was so knowledgeable and accessible." Alicia Dale

Special-Sales Tip of the Day – April 22, 2018

Here is a formula to determine the grade level required to understand your text. If the resulting score is a 3 that means a third-grade education is required to understand it: 0.39(total words/total sentences) + 11.8(total syllables/total words) - 15.59 The bestseller list today is full of simpler fiction today than it was 50 years ago. In the 1960s the median book had a grade level of 8. Today the median grade level is 6. (Readers Digest)

Quick Pick of the Week

Is your book right for Cracker Barrel? Find a list of buyers there at https://www.linkedin.com/title/buyer-at-cracker-barrel

Spotlight on a Resource for APSS Members

We help authors, indie publishers, speakers, and fast-track experts build credibility, increase awareness, and open doors of opportunity from start to finish with strategic brand design, bestselling book design, seamless project management, and dedicated production supervision — supplemented with a wide array of the powerful marketing tools to dramatically increase sales and achieve robust business success. Since 1985. Contact: info@dunn-design.com


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You Said It

“Thank you very much for your call this morning. I so appreciated being the recipient of the APSS Sweepstakes winner this month and to have the opportunity of talking with you. The suggestions for possible places to market my books filled up the front and back of my sheet. You certainly were generous with your time and information. Being a member of APSS has many benefits besides this opportunity, such as discounts and services from many companies. I think everybody that sells books should be aware of special sales opportunities through Brian and APSS and use it in their marketing plan. With your helpful research and information, I now have more tools with which to expand my reach in special sales. It was good talking to you.”  

                 Lee Jackson  

They Said It

"Books are the perfect entertainment: no commercials, no batteries, hours of enjoyment for each dollar spent."

            Stephen King


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