APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

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Save 50% on How to Make Real Money Selling Books with all the information you need to sell books to non-bookstore buyers – who and how to contact. Use Promo Code APSS upon check out: http://tinyurl.com/lbvs5fd

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June 11: "Podcasting for Profits," By D'Vorah Lansky, 6:00 pm ET; 

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June 25: "Mid-Year Marketing Checkup," By Brian Jud;  6:00 pm ET; Sign up at:  http://tinyurl.com/laja7gr


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Executive Director's Blog

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Special-Sales Tip of the Day, May 24, 2015

“But the secret to good writing is to strip every sentence to its cleanest components. Every word that services no function, every long word that could be a short word, every adverb that carries the same meaning that’s already in the verb, every passive construction that leaves the reader unsure who is doing what – these are the thousand and one adulterants that weaken the strength of a sentence.” Excerpted from “On Writing Well” by William Zinsser in the May 23-24 Wall Street Journal, page A11

You Said It

“I feel like you prepared me for everything. Thank you”                                                        

         Gail Greenberg, MitzvahChic, LLC

They Said It

“You don’t have to be good at sales to be effective – just passionate.”

         Guy Achtzehn

Spotlight on an APSS Member Benefit (You need your APSS membership number to register)

APSS can provide you with hot leads

Professional salespeople will call prospective buyers and pre-sell your book. They will pre-sell your book and stimulate interest among potential buyers. They will send you the name of the prospects and their contact information, and a brief description of why they are interested in your book. These will be people who want to learn more about your book, and are expecting to see a copy of it. You send the sample to prospect, and you do the follow up. If you would like assistance or training in how to do the follow up, APSS can help, too. 

Spotlight on a Resource for APSS Members

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and book marketing firm with a special knack for working with authors to help them get all the publicity they deserve and more. Westwind clients have been featured by Good Morning America, CNN, ABC Nightly News, Nightline, TIME, PBS, LA Times, USA Today, IBD, Wall Street Journal, Washington Post, Howard Stern, NPR, Woman’s World, FOX News, Entrepreneur and many more.

Lorenz utilizes the latest methods and tactics including Facebook, Twitter, Pinterest, book trailers, YouTube and his long time relationships with members of the media and top Amazon reviewers. You name it Lorenz employs it! For more information contact Lorenz at:http://www.book-marketing-expert.com/  or scottlorenz@westwindcos.com or 734-667-2090.



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