APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Book Marketing Discussions (222)

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The “Book Bomb” Scam: The Fundamental Dishonesty of “Make-Your-Book-an-Amazon-Best-Seller!” Programs

Writer note: I recently read a post in this forum on "book bombs," and just felt compelled to post a counterpoint. I realize this position…

Started by Peter BowermanLatest Reply

Who do I trust?

I have self-published my memoir, "Baghdad ER: Fifteen Minutes" and have sold 1000 or so copies, but now I want to really begin trying to "g…

Started by Todd BakerLatest Reply

"The Book Buy Bomb"

The Book Buy Bomb, or Buy My Book Day, is a relatively new progressive marketing technique that involves encouraging your fan base to conso…

Started by Bradley FloraLatest Reply

Discussions Replies Latest Activity

APSS Staff

Picture your plans

What's your objective? What are you trying to accomplish? Can you state it in one or two sentences? Can you draw a picture of it? Can you m…

Started by Brian Jud

0 Jan 14

APSS Staff

What puts a lion in your heart?

To not fight a bull when you are afraid is not courageous. To fight a bull when you are not afraid is not courageous. But to fight a bull w…

Started by Brian Jud

0 Jan 2

APSS Staff

Do you have 2020 vision?

What will your publishing business be like in the year 2020? Do you have a plan to get there? Improve your 2020 vision with four sights: 1)…

Started by Brian Jud

1 Dec 26, 2017
Reply by Dawn James

APSS Staff

Another reason to write your plan

Book publicist Antoinette Kuritz will not even consider taking on a client without a marketing plan. She advises publishers to “describe yo…

Started by Brian Jud

0 Dec 12, 2017

APSS Staff

Master the art of listening

Sell more books and increase your cash flow by mastering the art of listening to customers and prospects, understanding their needs, and de…

Started by Brian Jud

0 Dec 9, 2017

APSS Staff

Elon Musk's technique for solving problems

Inventor and engineer Elon Musk has successfully started four billion-dollar companies: PayPal, Solar City, SpaceX, and Tesla. To launch th…

Started by Brian Jud

0 Dec 2, 2017

APSS Staff

Avoid arrogance

On the morning of the Battle of Waterloo, Napoleon Bonaparte smugly assured his generals: “I tell you Wellington is a bad general and the E…

Started by Brian Jud

0 Sep 26, 2017

APSS Staff

Do you have to be an extrovert to succeed as an entrepreneur?

Not so, according to the article, “The Case for the Introverted Entrepreneur” which says introverts bring unique skills to the table and, “…

Started by Brian Jud

0 Sep 1, 2017

APSS Staff

Learn from your book-marketing successes and your mistakes

 A good outcome can make us stick with a questionable strategy that worked this time, and a bad outcome can cause us to change or discard a…

Started by Brian Jud

0 Aug 25, 2017

APSS Staff

Do you write children’s books?

For more than a decade, growth in children’s books has substantially outpaced the rest of the publishing industry. Why? Because as parents,…

Started by Brian Jud

0 Aug 7, 2017


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