APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Book Marketing Discussions (209)

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The “Book Bomb” Scam: The Fundamental Dishonesty of “Make-Your-Book-an-Amazon-Best-Seller!” Programs

Writer note: I recently read a post in this forum on "book bombs," and just felt compelled to post a counterpoint. I realize this position…

Started by Peter BowermanLatest Reply

Who do I trust?

I have self-published my memoir, "Baghdad ER: Fifteen Minutes" and have sold 1000 or so copies, but now I want to really begin trying to "g…

Started by Todd BakerLatest Reply

"The Book Buy Bomb"

The Book Buy Bomb, or Buy My Book Day, is a relatively new progressive marketing technique that involves encouraging your fan base to conso…

Started by Bradley FloraLatest Reply

Discussions Replies Latest Activity

APSS Staff

Break a book-marketing leg

Have you ever heard people say, “break a leg” and wondered where that phrase originated? In the early days of Greek theater a stage was bui…

Started by Brian Jud

0 Jun 7

APSS Staff

New app for serialized fiction

Radish is a new app for serialized fiction, designed for the mobile generation. https://www.radishfiction.com/ “On Radish you can write, sh…

Started by Brian Jud

0 May 24

APSS Staff

How often to repeat a message?

You are probably not advertising on TV, but this by data specialist Scott Parker reminds us of the need for repetition of a message to a ta…

Started by Brian Jud

0 May 16

APSS Staff

Book Endorsement Etiquette

Generally speaking, you should never have to pay for a book endorsement. Also, if you ask for a book blurb and an author gives you one, be…

Started by Brian Jud

0 May 2

APSS Staff

Tip for writing a short story

A college class was told they had to write a short story in as few words as possible, and the story had to contain the following three thin…

Started by Brian Jud

0 Apr 23

APSS Staff

Will your new book have life after birth?

The book-marketing process does not start when your first books are delivered.  There are many marketing actions you can take before your b…

Started by Brian Jud

0 Apr 15

APSS Staff

What are the Ten Secrets of “Lucky” Marketers?

“Lucky” Marketers … 1. Know that people buy the benefits (to them) of the book’s content get buyers 2. Seek profitable sales to build their…

Started by Brian Jud

0 Apr 6

APSS Staff

Ask questions in a way that will stimulate multiple responses.

 If you say, "Where else can we sell this book?" then the first plausible idea will answer the question. Instead, ask, "In how many other m…

Started by Brian Jud

0 Mar 27

APSS Staff

Have the courage to pick up that phone and call your prospect

To not fight a bull when you are afraid is not courageous. To fight a bull when you are not afraid is not courageous. But to fight a bull w…

Started by Brian Jud

0 Mar 22

APSS Staff

Define your target readers with the Five Ws:

When asked who their target reader is, many authors reply, “I do not know,” or “everybody who likes (their topic).” Either answer will redu…

Started by Brian Jud

0 Mar 7

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