APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Before asking about "how" you are going to do something, ask "why." Why did you write your book? Why will a prospective reader or buyer purchase it? Why will they want your content instead of competitors? Why sell through bookstores where all your competition is located? Book marketers always have tough days ahead, even after they have “made it.” It’s useful to do some inquisitive thinking and reflection on why you want to do this. That can help sustain you through difficult times.

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