Helping Publishers Sell More Books in More Ways
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Here is an example of promoting a “feature” (a description of the product or service) vs. a “benefit” (what the feature does for the user/ reader). People don’t want more, unnecessary emails, so why would they sign up? If this business changed the wording to. “Save money! Discount coupons emailed to you weekly,” they might have more people register. Similarly, don’t describe what your book is (physical attributes or what it is about). Describe what your content does, how it will help the reader lose weight, gain money, raise happie...
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