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New Mexico

The New Mexico Chapter of the

  Association of Publishers

for Special Sales

 President:  Karen Bomm


Karen Bomm is the President of APSS NM.  She is an entrepreneur with many decades of documented achievements all based on experience.  Startups have been a natural part of her biography.

When she was asked to be on the Board of Directors to help launch APSS NM Chapter back in May of 2016 as the Vice President, she didn’t hesitate to volunteer. Aside from her success as a business owner, she is a natural community builder, a teacher archetype positioned to support others by aligning their content to be heard in a unique voice that is branded. She shepherds indie authors or new publishers, through the dangerous cliffs of this ever-changing runway to launch.

When you meet Karen in-person you instantly grasp the depth of her resourcefulness with insights from documented experience, authentic passion, high energy, creative drive needed to support community building, as she leads and educates others.  She has built several successful for-profit companies’ over her 40+ years of self-employment, continues to run her business full-time, as she always finds time to give back.

For many decades Karen consulted a variety of industries which gave her solid experience and a client foundation to support the publishing platform she launched in 2011.  She built it from the ground up, scaled it and then sold it in 2016. 

Karen didn’t sit still for long and the timing of her new business to become an indie author strategist was planned while the industry shifted.  She leveraged the opportunity to offer a fresh outlook for authors and publishers that was non-existent in the old publishing model.  Her turn-key, check list-based programs are successful ways to help her clients understand a successful approach that applies the business of authorship.

As the President of APSS NM since November of 2018, Karen has taken this chapter to new heights.  Her quick understanding of the power of special sales and leadership adds value to her local creative community by giving them fresh new perspectives with a positive bottom line. As a start-up founding Board Member, she personally brought APSS NM to non-profit status then added several key professionals to the Board of Directors (read further). 

Karen currently also sits on the Board of Directors as the Communications VP for SFPBW (Santa Fe Professional Business Women’s Organization) which is a 97-year-old organization that has helped women have the right to vote.  She is the owner/founder of who applies her online skills and common-sense strategies and has helped document 100’s of authors to achieve bestselling status.


Treasurer:  Monica Hardeman 

Monica Hardeman is a Franchisee Owner.  She owns and runs three H & R Blocks in New Mexico. She is a wonderful asset to our APSS NM community with full understanding of APSS NM organization as a non-profit.  On top of her busy schedule she volunteers her time on the Board of Directors as the Treasurer for APSS NM since January 2019 and for the New Mexico Professional Business Women’s organization.

H&R Block Tax Services LLC is the franchisor. As a franchisee, Monica operates three tax return preparation business in and around the Santa Fe, NM area offering bookkeeping and payroll services to many of the largest companies and non-profits in New Mexico.

Monica is a natural in education, As the franchisee, she attends, and presents management-level training to her employees and nationally. Monica’s Main Office of three can be found at Santa Fe H&R Block Tax Preparation Office - 2109-A Cerrillos, Road, Santa Fe, NM 87505.

Secretary:  Andrea Morin 

Andrea Morin, or Dree, is the APSS NM Secretary. She is a Graphic Designer (over 15 years) and photographer who graduated Magna C** Laude with a Bachelor of Technology degree in Communication Design with a concentration in Graphic Design from New York City College of Technology (City Tech) (City University of New York (CUNY)).

Dree has recently freelanced for an author who has completed his first book in a trilogy.  She designed the full cover (front, back and spine), as well as the interior layout; she has been contracted to design the remaining books in the series with a mobile friendly website.

Throughout her tenure at City Tech, her designs and photography have been exhibited in the student art shows in the Grace Gallery at City Tech. Her work had been featured 14 times in the gallery over nine semesters, as well as in long-term exhibits in the showcases in the Communication Design department.

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