Helping Publishers Sell More Books in More Ways
All Discussions Tagged 'Brian Jud' (35)
| Discussions | Replies | Latest Activity |
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 APSS Staff How to show the price of your bookFor some consumers, the dollar sign on a menu screams “watch your wallet.” A Cornell University study found that guests at one restaurant,… Started by Brian Jud |
0 | Sep 27 |
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APSS Staff Podcast-to-book success storiesAn article in the Wall Street Journal (July 17, p A11) describes podcast-to-book successes, “a growing industry niche as publishers seize o… Started by Brian Jud |
0 | Aug 1 |
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APSS Staff Create a “library” for individualsIf you can’t get your book into a bookstore or other retailers, create a “library” with other APSS members and sell it to the stores. Accor… Started by Brian Jud |
0 | Jul 18 |
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APSS Staff Look to the future...“A core management lesson that ought to be carved in tablets by now: Building a great business requires not only a relentless focus on doin… Started by Brian Jud |
0 | Jul 6 |
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APSS Staff Sell the benefits of your contentHere is an example of promoting a “feature” (a description of the product or service) vs. a “benefit” (what the feature does for the user/… Started by Brian Jud |
0 | Jun 24 |
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APSS Staff Before asking about "how" you are going to do something, ask "why."Before asking about "how" you are going to do something, ask "why." Why did you write your book? Why will a prospective reader or buyer pur… Started by Brian Jud |
0 | May 16 |
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APSS Staff Lego's lesson for book publishersLego’s product line was comprised of 12,000 unique bricks. They could not deliver popular sets because one brick out of 500 was unavailable… Started by Brian Jud |
0 | Apr 19 |
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APSS Staff Plan your toddler’s book launch.Books are like children. They are brought into this world with great expectations for their futures. Yet, something happens to most over th… Started by Brian Jud |
0 | Mar 21 |
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APSS Staff Make friends with your audience when speaking“We are players, and we love an audience. Sometimes, if a play is going badly, it is easy to think of the audience as an enemy, but truly t… Started by Brian Jud |
0 | Mar 16 |
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APSS Staff What do these seven words all have in common?What do these seven words all have in common? 1. Banana 2. Dresser 3. Grammar 4. Potato 5. Revive 6. Uneven 7. Assess The easy answer is… Started by Brian Jud |
0 | Feb 18 |
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