APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'Brian Jud' (34)

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APSS Staff

Podcast-to-book success stories

An article in the Wall Street Journal (July 17, p A11) describes podcast-to-book successes, “a growing industry niche as publishers seize o…

Started by Brian Jud

0 Aug 1

APSS Staff

Create a “library” for individuals

If you can’t get your book into a bookstore or other retailers, create a “library” with other APSS members and sell it to the stores. Accor…

Started by Brian Jud

0 Jul 18

APSS Staff

Look to the future...

“A core management lesson that ought to be carved in tablets by now: Building a great business requires not only a relentless focus on doin…

Started by Brian Jud

0 Jul 6

APSS Staff

Sell the benefits of your content

 Here is an example of promoting a “feature” (a description of the product or service) vs. a “benefit” (what the feature does for the user/…

Started by Brian Jud

0 Jun 24

APSS Staff

Before asking about "how" you are going to do something, ask "why."

Before asking about "how" you are going to do something, ask "why." Why did you write your book? Why will a prospective reader or buyer pur…

Started by Brian Jud

0 May 16

APSS Staff

Lego's lesson for book publishers

Lego’s product line was comprised of 12,000 unique bricks. They could not deliver popular sets because one brick out of 500 was unavailable…

Started by Brian Jud

0 Apr 19

APSS Staff

Plan your toddler’s book launch.

Books are like children. They are brought into this world with great expectations for their futures. Yet, something happens to most over th…

Started by Brian Jud

0 Mar 21

APSS Staff

Make friends with your audience when speaking

“We are players, and we love an audience. Sometimes, if a play is going badly, it is easy to think of the audience as an enemy, but truly t…

Started by Brian Jud

0 Mar 16

APSS Staff

What do these seven words all have in common?

What do these seven words all have in common? 1. Banana 2. Dresser 3. Grammar 4. Potato 5. Revive 6. Uneven 7. Assess   The easy answer is…

Started by Brian Jud

0 Feb 18

APSS Staff

Get on the trend to audiobooks and make more money.

According to the Wall Street Journal (Feb 6, page B2), when Audible (Amazon.com’s audiobook subscription service) “owns the audiobook right…

Started by Brian Jud

0 Feb 6

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