APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'Brian Jud' (18)

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APSS Staff

Avoid arrogance

On the morning of the Battle of Waterloo, Napoleon Bonaparte smugly assured his generals: “I tell you Wellington is a bad general and the E…

Started by Brian Jud

0 Sep 26

APSS Staff

Learn from your book-marketing successes and your mistakes

 A good outcome can make us stick with a questionable strategy that worked this time, and a bad outcome can cause us to change or discard a…

Started by Brian Jud

0 Aug 25

APSS Staff

Will your new book have life after birth?

The book-marketing process does not start when your first books are delivered.  There are many marketing actions you can take before your b…

Started by Brian Jud

0 Apr 15

APSS Staff

What are the Ten Secrets of “Lucky” Marketers?

“Lucky” Marketers … 1. Know that people buy the benefits (to them) of the book’s content get buyers 2. Seek profitable sales to build their…

Started by Brian Jud

0 Apr 6

APSS Staff

Ask questions in a way that will stimulate multiple responses.

 If you say, "Where else can we sell this book?" then the first plausible idea will answer the question. Instead, ask, "In how many other m…

Started by Brian Jud

0 Mar 27

APSS Staff

Have the courage to pick up that phone and call your prospect

To not fight a bull when you are afraid is not courageous. To fight a bull when you are not afraid is not courageous. But to fight a bull w…

Started by Brian Jud

0 Mar 22

APSS Staff

Define your target readers with the Five Ws:

When asked who their target reader is, many authors reply, “I do not know,” or “everybody who likes (their topic).” Either answer will redu…

Started by Brian Jud

0 Mar 7

APSS Staff

Market to people -- not segments

Remember that you are marketing to people. So who is the typical person in each segment who will actually purchase your book? If you can de…

Started by Brian Jud

0 Feb 27

APSS Staff

What does failure do for you?

Failure doesn’t do something to you, it does something for you. It doesn’t take something out of you, it gets something out of you. Learn t…

Started by Brian Jud

0 Feb 15

APSS Staff

Do you just sell books? If so, think again.

Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits.  Here is an exampl…

Started by Brian Jud

0 Feb 2

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