APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'APSS' (146)

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APSS Staff

Ask questions in a way that will stimulate multiple responses.

 If you say, "Where else can we sell this book?" then the first plausible idea will answer the question. Instead, ask, "In how many other m…

Started by Brian Jud

0 yesterday

APSS Staff

Have the courage to pick up that phone and call your prospect

To not fight a bull when you are afraid is not courageous. To fight a bull when you are not afraid is not courageous. But to fight a bull w…

Started by Brian Jud

0 Mar 22

APSS Staff

Define your target readers with the Five Ws:

When asked who their target reader is, many authors reply, “I do not know,” or “everybody who likes (their topic).” Either answer will redu…

Started by Brian Jud

0 Mar 7

APSS Staff

Market to people -- not segments

Remember that you are marketing to people. So who is the typical person in each segment who will actually purchase your book? If you can de…

Started by Brian Jud

0 Feb 27

APSS Staff

What does failure do for you?

Failure doesn’t do something to you, it does something for you. It doesn’t take something out of you, it gets something out of you. Learn t…

Started by Brian Jud

0 Feb 15

APSS Staff

Do you just sell books? If so, think again.

Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits.  Here is an exampl…

Started by Brian Jud

0 Feb 2

APSS Staff

Entrepreneurial lessons from Steve Jobs

The Wall Street Journal (Jan 12, page A13) listed “Do and Don’t” entrepreneurial lessons from the movies. For example, lessons from “Steve…

Started by Brian Jud

0 Jan 15

APSS Staff

Three things every author needs

Three things a fire and a human need: ignition, fuel and oxygen. Set a goal to ignite your desire to sell more books. Fuel that desire with…

Started by Brian Jud

0 Jan 10

APSS Staff

How often to promote?

“You need to run a TV ad at least 12 times if you want voters to remember your candidate,” said Jim Margolis. Similarly, you need repeat ex…

Started by Brian Jud

0 Jan 5

APSS Staff

Who is your target reader?

When asked who their target reader is, many authors reply, “I do not know,” or “everybody who likes to read about (their topic).” Either an…

Started by Brian Jud

0 Dec 20, 2016

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