APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'APSS' (154)

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APSS Staff

Avoid arrogance

On the morning of the Battle of Waterloo, Napoleon Bonaparte smugly assured his generals: “I tell you Wellington is a bad general and the E…

Started by Brian Jud

0 Sep 26

APSS Staff

Do you have to be an extrovert to succeed as an entrepreneur?

Not so, according to the article, “The Case for the Introverted Entrepreneur” which says introverts bring unique skills to the table and, “…

Started by Brian Jud

0 Sep 1

APSS Staff

Learn from your book-marketing successes and your mistakes

 A good outcome can make us stick with a questionable strategy that worked this time, and a bad outcome can cause us to change or discard a…

Started by Brian Jud

0 Aug 25

APSS Staff

What is your leadership image?

Some marketing functions are explicit. People can see that your book is larger or smaller than competitors and they can compare prices. But…

Started by Brian Jud

0 Jul 10

APSS Staff

How do you define opportunity?

“Some people think of opportunity the way it’s defined in the dictionary—as a set of circumstances that make something possible—and they ta…

Started by Brian Jud

0 Jun 30

APSS Staff

How often to repeat a message?

You are probably not advertising on TV, but this by data specialist Scott Parker reminds us of the need for repetition of a message to a ta…

Started by Brian Jud

0 May 16

APSS Staff

Will your new book have life after birth?

The book-marketing process does not start when your first books are delivered.  There are many marketing actions you can take before your b…

Started by Brian Jud

0 Apr 15

APSS Staff

What are the Ten Secrets of “Lucky” Marketers?

“Lucky” Marketers … 1. Know that people buy the benefits (to them) of the book’s content get buyers 2. Seek profitable sales to build their…

Started by Brian Jud

0 Apr 6

APSS Staff

Ask questions in a way that will stimulate multiple responses.

 If you say, "Where else can we sell this book?" then the first plausible idea will answer the question. Instead, ask, "In how many other m…

Started by Brian Jud

0 Mar 27

APSS Staff

Have the courage to pick up that phone and call your prospect

To not fight a bull when you are afraid is not courageous. To fight a bull when you are not afraid is not courageous. But to fight a bull w…

Started by Brian Jud

0 Mar 22

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