APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'book marketing' (73)

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APSS Staff

Lego's lesson for book publishers

Lego’s product line was comprised of 12,000 unique bricks. They could not deliver popular sets because one brick out of 500 was unavailable…

Started by Brian Jud

0 Apr 19

APSS Staff

Plan your toddler’s book launch.

Books are like children. They are brought into this world with great expectations for their futures. Yet, something happens to most over th…

Started by Brian Jud

0 Mar 21

APSS Staff

Make friends with your audience when speaking

“We are players, and we love an audience. Sometimes, if a play is going badly, it is easy to think of the audience as an enemy, but truly t…

Started by Brian Jud

0 Mar 16

APSS Staff

What do these seven words all have in common?

What do these seven words all have in common? 1. Banana 2. Dresser 3. Grammar 4. Potato 5. Revive 6. Uneven 7. Assess   The easy answer is…

Started by Brian Jud

0 Feb 18

APSS Staff

Get on the trend to audiobooks and make more money.

According to the Wall Street Journal (Feb 6, page B2), when Audible (Amazon.com’s audiobook subscription service) “owns the audiobook right…

Started by Brian Jud

0 Feb 6

APSS Staff

Ignore doubters

“A professor at a local college told me, ‘You have nothing to franchise.’ An attorney told me, ‘You’ll need hundreds of thousands of dollar…

Started by Brian Jud

0 Jan 24

APSS Staff

Picture your plans

What's your objective? What are you trying to accomplish? Can you state it in one or two sentences? Can you draw a picture of it? Can you m…

Started by Brian Jud

0 Jan 14

APSS Staff

What puts a lion in your heart?

To not fight a bull when you are afraid is not courageous. To fight a bull when you are not afraid is not courageous. But to fight a bull w…

Started by Brian Jud

0 Jan 2

APSS Staff

Another reason to write your plan

Book publicist Antoinette Kuritz will not even consider taking on a client without a marketing plan. She advises publishers to “describe yo…

Started by Brian Jud

0 Dec 12, 2017

APSS Staff

Master the art of listening

Sell more books and increase your cash flow by mastering the art of listening to customers and prospects, understanding their needs, and de…

Started by Brian Jud

0 Dec 9, 2017

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