APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

BSU-100 Introduction to Special Sales Discussions (190)

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APSS Staff

Playing it safe can cost you

Donald Sutherland was offered 2% of the royalties from Animal House or $35,000. He took the $35,000. Have you ever left money on the table…

Started by Brian Jud

0 on Thursday

APSS Staff

Be “positively negative.”

When most people see a new idea, they feel uncomfortable and have a natural, negative bias. Instead, think of the acronym PIN when you have…

Started by Brian Jud

0 Mar 21

APSS Staff

New Barnes & Noble strategy -- more reasons to sell special sales

Barnes & Noble CEO Demos Parneros “… announced a new strategy: shrinking stores.” According to Fortune magazine (January 2018, p 13), “…

Started by Brian Jud

0 Mar 16

APSS Staff

March topics for media events.

March is National Nutrition Month, National Talk with Your Teen About Sex Month, National Caffeine Awareness Month, National Craft Month, N…

Started by Brian Jud

0 Feb 18

APSS Staff

Give your sales efforts time to work

How long do you think it takes athletes to become proficient in their sports? How much longer to be great? Selling books takes time, too. M…

Started by Brian Jud

0 Feb 6

APSS Staff

The starting place for negotiating book sales

When selling to non-retail buyers, the starting place for your negotiations is the information that your book provides. If a prospective bu…

Started by Brian Jud

0 Jan 24

APSS Staff

Know what each buyer needs from your books

Your books will have unique and different value for each segment in which you participate. Retail stores are interested in building store t…

Started by Brian Jud

0 Jan 14

APSS Staff

Be useful

“My no-nonsense mother used to say, ‘Make yourself useful.’ She referred to clearing the table or taking out the trash. But as my ability t…

Started by Brian Jud

0 Jan 2

APSS Staff

Yo-Yo-Ma on selling books

Yo-Yo-Ma was by age 30 regarded as one of the world’s finest classical cellists. He has since branched out, and in an interview in the Harv…

Started by Brian Jud

0 Dec 12, 2017

APSS Staff

Use direct mail as a targeted marketing weapon

Direct mail is a targeted marketing weapon that can help you sell more books, test new titles, and generate sales leads. When you have a fi…

Started by Brian Jud

0 Dec 9, 2017

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