APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Special Sales Discussions (184)

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APSS Staff

Know what each buyer needs from your books

Your books will have unique and different value for each segment in which you participate. Retail stores are interested in building store t…

Started by Brian Jud

0 Jan 14

APSS Staff

Be useful

“My no-nonsense mother used to say, ‘Make yourself useful.’ She referred to clearing the table or taking out the trash. But as my ability t…

Started by Brian Jud

0 Jan 2

APSS Staff

Yo-Yo-Ma on selling books

Yo-Yo-Ma was by age 30 regarded as one of the world’s finest classical cellists. He has since branched out, and in an interview in the Harv…

Started by Brian Jud

0 Dec 12, 2017

APSS Staff

Use direct mail as a targeted marketing weapon

Direct mail is a targeted marketing weapon that can help you sell more books, test new titles, and generate sales leads. When you have a fi…

Started by Brian Jud

0 Dec 9, 2017

APSS Staff

The Platinum Rule of special sales

The Golden Rule is “Do unto other as you would have them do unto you.”  That does not apply to book marketing. Instead, apply the Platinum…

Started by Brian Jud

0 Dec 2, 2017

APSS Staff

Selling books is like exercising

Selling books to corporate buyers is like exercising. You may not enjoy it, but it’s good for you. Sometimes the time flies and sometimes y…

Started by Brian Jud

0 Sep 26, 2017

APSS Staff

What is your secret weapon?

What is your secret weapon, the one thing you offer that will help your prospects more than anything else they can do? Think of this as a s…

Started by Brian Jud

0 Aug 25, 2017

APSS Staff

Sell to a buyer's propensity to take risks

When selling your books to corporate buyers, assess their appetite for taking risks. One way to do that is to ask them about the promotiona…

Started by Brian Jud

0 Aug 22, 2017

APSS Staff

Do you shy away from taking a risk?

Do you shy away from taking a risk, or do you consider it an adventure? It depends on your definition. The word “risk” has roots in the Ita…

Started by Brian Jud

0 Aug 7, 2017

APSS Staff

Sell what your book does, not what it is

“People aren’t buying a vehicle when they buy a Tesla. They’re buying a futuristic experience. Customers aren’t comparing Teslas to anythin…

Started by Brian Jud

0 Jul 27, 2017

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