APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Special Sales Discussions (172)

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APSS Staff

Solve buyers' problems and sell more books

When selling your books to corporate buyers, first find out what they want to accomplish. One way to do that is to ask them about the promo…

Started by Brian Jud

0 Jun 7

APSS Staff

10 ways companies can use your books as promo items

A company can use your book as a promo item – perhaps a gift-with-purchase. They buy from you and give them to their customers. See 10 ways…

Started by Brian Jud

0 May 24

APSS Staff

Special-sales lesson from TED talks

TED (Technology, Entertainment, Design) talks are well-known idea-stimulating events. Now, CEO Chris Anderson is expanding to counteract fl…

Started by Brian Jud

0 May 16

APSS Staff

Asking for a blurb?

Ask nicely in a well-composed, personal email. Don’t send your request by Facebook or Twitter -- email is best, when possible. Here are the…

Started by Brian Jud

0 May 2

APSS Staff

Three major criteria for selling books

The three major criteria for selling real estate are location, location, location. Three major criteria for selling books are location, loc…

Started by Brian Jud

0 Apr 23

APSS Staff

APSS Special-Sales Success Story

APSS Member Major Daughter (Anna Mhlambi) sold 2000 copies of her book, Prophetic Word Bank, to prisoners. According to her, “Your life is…

Started by Brian Jud

0 Apr 15

APSS Staff

Visualize your special sales occurring

Special sales (non-bookstore marketing) is like working on a 5000-piece jigsaw puzzle without knowing what it is supposed to look like. You…

Started by Brian Jud

0 Apr 6

APSS Staff

Market as a carpenter would

A carpenter knows that the right tool applied at the proper time gets the job done most effectively. Similarly, you should you use the corr…

Started by Brian Jud

0 Mar 27

APSS Staff

"Make yourself useful"

“My no-nonsense mother used to say, ‘Make yourself useful.’ She referred to clearing the table or taking out the trash. But as my ability t…

Started by Brian Jud

0 Mar 22

APSS Staff

Experiment with your marketing actions

Leisure activities (arts, sports, travel, writing) can be mechanical and routine if we approach them in the usual way. Or, we can experimen…

Started by Brian Jud

0 Mar 7

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