APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Special Sales Discussions (176)

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APSS Staff

Do you shy away from taking a risk?

Do you shy away from taking a risk, or do you consider it an adventure? It depends on your definition. The word “risk” has roots in the Ita…

Started by Brian Jud

0 Aug 7

APSS Staff

Sell what your book does, not what it is

“People aren’t buying a vehicle when they buy a Tesla. They’re buying a futuristic experience. Customers aren’t comparing Teslas to anythin…

Started by Brian Jud

0 Jul 27

APSS Staff

Get a second chance after a bad presentation

 The “Wall Street Journal” had an interesting article about getting a second chance after making a bad presentation. For example, if rebuff…

Started by Brian Jud

0 Jul 10

APSS Staff

Do you just sell books?

If so, think again. Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits…

Started by Brian Jud

0 Jun 30

APSS Staff

Solve buyers' problems and sell more books

When selling your books to corporate buyers, first find out what they want to accomplish. One way to do that is to ask them about the promo…

Started by Brian Jud

0 Jun 7

APSS Staff

10 ways companies can use your books as promo items

A company can use your book as a promo item – perhaps a gift-with-purchase. They buy from you and give them to their customers. See 10 ways…

Started by Brian Jud

0 May 24

APSS Staff

Special-sales lesson from TED talks

TED (Technology, Entertainment, Design) talks are well-known idea-stimulating events. Now, CEO Chris Anderson is expanding to counteract fl…

Started by Brian Jud

0 May 16

APSS Staff

Asking for a blurb?

Ask nicely in a well-composed, personal email. Don’t send your request by Facebook or Twitter -- email is best, when possible. Here are the…

Started by Brian Jud

0 May 2

APSS Staff

Three major criteria for selling books

The three major criteria for selling real estate are location, location, location. Three major criteria for selling books are location, loc…

Started by Brian Jud

0 Apr 23

APSS Staff

APSS Special-Sales Success Story

APSS Member Major Daughter (Anna Mhlambi) sold 2000 copies of her book, Prophetic Word Bank, to prisoners. According to her, “Your life is…

Started by Brian Jud

0 Apr 15

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