APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Special Sales Discussions (164)

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APSS Staff

"Make yourself useful"

“My no-nonsense mother used to say, ‘Make yourself useful.’ She referred to clearing the table or taking out the trash. But as my ability t…

Started by Brian Jud

0 on Wednesday

APSS Staff

Experiment with your marketing actions

Leisure activities (arts, sports, travel, writing) can be mechanical and routine if we approach them in the usual way. Or, we can experimen…

Started by Brian Jud

0 Mar 7

APSS Staff

Solve readers' problems and sell more books

You could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how o…

Started by Brian Jud

0 Feb 27

APSS Staff

The marketing rule of three

To have a chance of success, a new product (including a book) should have at least three recognizable advantages over its competition. And…

Started by Brian Jud

0 Feb 15

APSS Staff

Teddy Roosevelt on selling books

The Wall Street Journal excerpted from a speech that former president Ted Roosevelt delivered in 1910. I thought it applied to us as author…

Started by Brian Jud

0 Feb 2

APSS Staff

Eliminate the competition

There were over 425,000 new titles published in 2016. On an average business day, 1500 new titles were released with 1500 new authors compe…

Started by Brian Jud

0 Jan 28

APSS Staff

What is the value of your content?

The value of your content (to the buyer) is a fluid concept because it is unique to each customer and changes over time. An example of reco…

Started by Brian Jud

0 Jan 15

APSS Staff

Are you solving the right problem?

Poor book sales is not the problem, but a symptom. The real problem may be where you seek additional sales. If you try to sell more books t…

Started by Brian Jud

0 Jan 10

APSS Staff

Selling books to corporate buyers is like exercising

Every January my gym gets crowded with people trying to follow their New Year’s resolutions. By February most have given up. It’s harder th…

Started by Brian Jud

0 Jan 5

APSS Staff

Negotiate with a "poker face"

Negotiating a large book sale with a corporate buyer requires some of the same skills as playing poker. You need a little chutzpah, the cre…

Started by Brian Jud

0 Dec 20, 2016

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