APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Special Sales Discussions (168)

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APSS Staff

Three major criteria for selling books

The three major criteria for selling real estate are location, location, location. Three major criteria for selling books are location, loc…

Started by Brian Jud

0 on Sunday

APSS Staff

APSS Special-Sales Success Story

APSS Member Major Daughter (Anna Mhlambi) sold 2000 copies of her book, Prophetic Word Bank, to prisoners. According to her, “Your life is…

Started by Brian Jud

0 Apr 15

APSS Staff

Visualize your special sales occurring

Special sales (non-bookstore marketing) is like working on a 5000-piece jigsaw puzzle without knowing what it is supposed to look like. You…

Started by Brian Jud

0 Apr 6

APSS Staff

Market as a carpenter would

A carpenter knows that the right tool applied at the proper time gets the job done most effectively. Similarly, you should you use the corr…

Started by Brian Jud

0 Mar 27

APSS Staff

"Make yourself useful"

“My no-nonsense mother used to say, ‘Make yourself useful.’ She referred to clearing the table or taking out the trash. But as my ability t…

Started by Brian Jud

0 Mar 22

APSS Staff

Experiment with your marketing actions

Leisure activities (arts, sports, travel, writing) can be mechanical and routine if we approach them in the usual way. Or, we can experimen…

Started by Brian Jud

0 Mar 7

APSS Staff

Solve readers' problems and sell more books

You could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how o…

Started by Brian Jud

0 Feb 27

APSS Staff

The marketing rule of three

To have a chance of success, a new product (including a book) should have at least three recognizable advantages over its competition. And…

Started by Brian Jud

0 Feb 15

APSS Staff

Teddy Roosevelt on selling books

The Wall Street Journal excerpted from a speech that former president Ted Roosevelt delivered in 1910. I thought it applied to us as author…

Started by Brian Jud

0 Feb 2

APSS Staff

Eliminate the competition

There were over 425,000 new titles published in 2016. On an average business day, 1500 new titles were released with 1500 new authors compe…

Started by Brian Jud

0 Jan 28

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