The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.
Latest Activity: Dec 11, 2018
Each industry and organization has its own way of looking at the world. For example, publishers think people want to buy books. What buyers really want is the information in the book. How can it help…Continue
Here are Ten Language Tips from The Book of Useless Information, by Noel Botham There are about five thousand different languages spoken on Earth.Chevrolet tried marketing the Chevy Nova in…Continue