APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

BSU-100 Introduction to Special Sales


BSU-100 Introduction to Special Sales

The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.

Members: 35
Latest Activity: Jun 12


Discussion Forum

Bleak outlook reported for Barnes and Noble

Started by Brian Jud Jun 12. 0 Replies

The June 5 Wall Street Journal (p B3) posed a bleak outlook for Barnes and Noble. “Same-store sales fell 5.8% in its most recently reported quarter, ended Jan 27, reflecting a drop in traffic at its…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Ready to publish your book?

Started by Brian Jud May 16. 0 Replies

Don’t think in terms of launching it, but as creating a start-up company with long-term aspirations. Successful start-ups come from the vision of the founders and their insatiable drive to build…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Playing it safe can cost you

Started by Brian Jud Apr 19. 0 Replies

Donald Sutherland was offered 2% of the royalties from Animal House or $35,000. He took the $35,000. Have you ever left money on the table because you wanted the sure thing? Book marketing is full of…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Be “positively negative.”

Started by Brian Jud Mar 21. 0 Replies

When most people see a new idea, they feel uncomfortable and have a natural, negative bias. Instead, think of the acronym PIN when you have a new idea. First make a Positive comment, then something…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Comment Wall

Comment by Gail M. Kearns on December 2, 2010 at 4:43pm
Hi Brian,
Do you have a report or white paper on selling books to the military market? Thanks, Gail
Comment by Brad Poulson on December 3, 2010 at 10:37am
Monthly, as a service to our nonprofit organization, Brian graciously presents Webinars that are filled with educational material on how to increase sales. Recently, Brian presented an excellent webinar on “Selling to the Military.” A recording of this webinar is available to SPANpro members at: http://www.spanpro.org/webinar-recordings-index. In partnership with supporters like Brian, our Sponsors, and Advertisers, SPANpro members support the work we do here at SPAN. Plus, SPANpro members receive tremendous benefits in educational material and discount publishing services for only $89 per year. Get more information about these benefits at: http://www.spanpro.org/why-join, and thank you for supporting the Small Publishers Association!

Brad Poulson
SPAN Communications Director

APSS Staff
Comment by Brian Jud on April 2, 2013 at 6:09pm

Special-sales marketing is not a separate way of doing business. It is not even a new way of doing business. It is an integral part of overall marketing strategy, an extension of what you are probably already doing. If you are selling to bookstores now, you can sell to special markets without changing your habits or inventing new skills.


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