APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

BSU-100 Introduction to Special Sales


BSU-100 Introduction to Special Sales

The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.

Members: 35
Latest Activity: Sep 27


Discussion Forum

Are you looking to sell your foreign rights?

Started by Brian Jud Aug 1. 0 Replies

Here are Ten Language Tips from The Book of Useless Information, by Noel Botham There are about five thousand different languages spoken on Earth.Chevrolet tried marketing the Chevy Nova in…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Look to the future...

Started by Brian Jud Jul 18. 0 Replies

According to Fortune magazine (June 2018, p 88), “A core management lesson that ought to be carved in tablets by now: Building a great business requires not only a relentless focus on doing things…Continue

Tags: special sales, book marketing, Brian Jud, APSS

New -- an interactive course at Book Selling University

Started by Brian Jud Jul 6. 0 Replies

New to Book Selling University – a live course. BSU-501: “Lead Generation, Book Sales and Follow Up” is a virtual, one-on-one meeting with Guy Achtzehn This is a live course – not pre-recorded. You…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Comment Wall

Comment by Gail M. Kearns on December 2, 2010 at 4:43pm
Hi Brian,
Do you have a report or white paper on selling books to the military market? Thanks, Gail
Comment by Brad Poulson on December 3, 2010 at 10:37am
Monthly, as a service to our nonprofit organization, Brian graciously presents Webinars that are filled with educational material on how to increase sales. Recently, Brian presented an excellent webinar on “Selling to the Military.” A recording of this webinar is available to SPANpro members at: http://www.spanpro.org/webinar-recordings-index. In partnership with supporters like Brian, our Sponsors, and Advertisers, SPANpro members support the work we do here at SPAN. Plus, SPANpro members receive tremendous benefits in educational material and discount publishing services for only $89 per year. Get more information about these benefits at: http://www.spanpro.org/why-join, and thank you for supporting the Small Publishers Association!

Brad Poulson
SPAN Communications Director

APSS Staff
Comment by Brian Jud on April 2, 2013 at 6:09pm

Special-sales marketing is not a separate way of doing business. It is not even a new way of doing business. It is an integral part of overall marketing strategy, an extension of what you are probably already doing. If you are selling to bookstores now, you can sell to special markets without changing your habits or inventing new skills.


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