The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.
Latest Activity: Apr 23
The three major criteria for selling real estate are location, location, location. Three major criteria for selling books are location, location, location. Have your books available where your buyers…Continue
APSS Member Major Daughter (Anna Mhlambi) sold 2000 copies of her book, Prophetic Word Bank, to prisoners. According to her, “Your life is what it is today because of words spoken to you, in years…Continue
Special sales (non-bookstore marketing) is like working on a 5000-piece jigsaw puzzle without knowing what it is supposed to look like. You make it what you envision it to be
A carpenter knows that the right tool applied at the proper time gets the job done most effectively. Similarly, you should you use the correct tools and timing when building a marketing campaign for…Continue