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BSU-100 Introduction to Special Sales


BSU-100 Introduction to Special Sales

The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.

Members: 34
Latest Activity: Dec 11, 2018


Discussion Forum

How do you see rejection?

Started by Brian Jud Dec 11, 2018. 0 Replies

“That’s how I’ve come to see rejection: As a push forward, not back. It is…Continue

Tags: Brian Jud, APSS

What are you really selling?

Started by Brian Jud Dec 4, 2018. 0 Replies

Each industry and organization has its own way of looking at the world. For example, publishers think people want to buy books. What buyers really want is the information in the book. How can it help…Continue

Tags: Jud', Brian, , book, marketing", APSS

Special sales is not an optical illusion

Started by Brian Jud Sep 27, 2018. 0 Replies

Did you ever see an optical illusion? Initially, you see only one image and you assume that…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Are you looking to sell your foreign rights?

Started by Brian Jud Aug 1, 2018. 0 Replies

Here are Ten Language Tips from The Book of Useless Information, by Noel Botham There are about five thousand different languages spoken on Earth.Chevrolet tried marketing the Chevy Nova in…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Comment Wall

Comment by Gail M. Kearns on December 2, 2010 at 4:43pm
Hi Brian,
Do you have a report or white paper on selling books to the military market? Thanks, Gail
Comment by Brad Poulson on December 3, 2010 at 10:37am
Monthly, as a service to our nonprofit organization, Brian graciously presents Webinars that are filled with educational material on how to increase sales. Recently, Brian presented an excellent webinar on “Selling to the Military.” A recording of this webinar is available to SPANpro members at: In partnership with supporters like Brian, our Sponsors, and Advertisers, SPANpro members support the work we do here at SPAN. Plus, SPANpro members receive tremendous benefits in educational material and discount publishing services for only $89 per year. Get more information about these benefits at:, and thank you for supporting the Small Publishers Association!

Brad Poulson
SPAN Communications Director

APSS Staff
Comment by Brian Jud on April 2, 2013 at 6:09pm

Special-sales marketing is not a separate way of doing business. It is not even a new way of doing business. It is an integral part of overall marketing strategy, an extension of what you are probably already doing. If you are selling to bookstores now, you can sell to special markets without changing your habits or inventing new skills.


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