The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.
Latest Activity: Feb 6
How long do you think it takes athletes to become proficient in their sports? How much longer to be great? Selling books takes time, too. More time than most think, especially to non-bookstore…Continue
When selling to non-retail buyers, the starting place for your negotiations is the information that your book provides. If a prospective buyer decides that your content has value, then you settle on…Continue
Your books will have unique and different value for each segment in which you participate. Retail stores are interested in building store traffic, inventory turns or increasing profitability. These…Continue
“My no-nonsense mother used to say, ‘Make yourself useful.’ She referred to clearing the table or taking out the trash. But as my ability to be useful expanded, so did the opportunities. I learned to…Continue