The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.
Latest Activity: on Wednesday
Direct mail is a targeted marketing weapon that can help you sell more books, test new titles, and generate sales leads. When you have a finite, identifiable group of people who are potential…Continue
The Golden Rule is “Do unto other as you would have them do unto you.” That does not apply to book marketing. Instead, apply the Platinum Rule, “Do unto others as they would do unto themselves.”…Continue
Selling books to corporate buyers is like exercising. You may not enjoy it, but it’s good for you. Sometimes the time flies and sometimes you have to force yourself to do it. But you have to do a…Continue