The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.
Latest Activity: Aug 7
Do you shy away from taking a risk, or do you consider it an adventure? It depends on your definition. The word “risk” has roots in the Italian word rischiare, meaning, “to dare.” Strike the right…Continue
“People aren’t buying a vehicle when they buy a Tesla. They’re buying a futuristic experience. Customers aren’t comparing Teslas to anything,” says Akos Tolnai (Harvard Business Review, July-August).…Continue
The “Wall Street Journal” had an interesting article about getting a second chance after making a bad presentation. For example, if rebuffed, ask for feedback. Try to correct misconceptions. Don’t…Continue
If so, think again. Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits. Here is an example. In 2013 Airbnb thought about the…Continue