APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Special Sales

The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.

Members: 35
Latest Activity: Feb 15


Discussion Forum

The marketing rule of three

Started by Brian Jud Feb 15. 0 Replies

To have a chance of success, a new product (including a book) should have at least three recognizable advantages over its competition. And every book has competition, regardless of its content. In…Continue

Tags: special sales, Brian Jud, APSS

Teddy Roosevelt on selling books

Started by Brian Jud Feb 2. 0 Replies

The Wall Street Journal excerpted from a speech that former president Ted Roosevelt delivered in 1910. I thought it applied to us as authors, too: “It is not the critic who counts; not the person who…Continue

Tags: book marketing, Brian Jud, APSS

Eliminate the competition

Started by Brian Jud Jan 28. 0 Replies

There were over 425,000 new titles published in 2016. On an average business day, 1500 new titles were released with 1500 new authors competing for the attention of the book-buying public, store…Continue

What is the value of your content?

Started by Brian Jud Jan 15. 0 Replies

The value of your content (to the buyer) is a fluid concept because it is unique to each customer and changes over time. An example of recognizing and responding to this fluidity is Amazon Prime. In…Continue

Tags: book marketing, Brian Jud, APSS

Comment Wall


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APSS Staff
Comment by Brian Jud on April 2, 2013 at 6:09pm

Special-sales marketing is not a separate way of doing business. It is not even a new way of doing business. It is an integral part of overall marketing strategy, an extension of what you are probably already doing. If you are selling to bookstores now, you can sell to special markets without changing your habits or inventing new skills.

Comment by Brad Poulson on December 3, 2010 at 10:37am
Monthly, as a service to our nonprofit organization, Brian graciously presents Webinars that are filled with educational material on how to increase sales. Recently, Brian presented an excellent webinar on “Selling to the Military.” A recording of this webinar is available to SPANpro members at: http://www.spanpro.org/webinar-recordings-index. In partnership with supporters like Brian, our Sponsors, and Advertisers, SPANpro members support the work we do here at SPAN. Plus, SPANpro members receive tremendous benefits in educational material and discount publishing services for only $89 per year. Get more information about these benefits at: http://www.spanpro.org/why-join, and thank you for supporting the Small Publishers Association!

Brad Poulson
SPAN Communications Director
Comment by Gail M. Kearns on December 2, 2010 at 4:43pm
Hi Brian,
Do you have a report or white paper on selling books to the military market? Thanks, Gail

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