The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.
Latest Activity: Jul 10
The “Wall Street Journal” had an interesting article about getting a second chance after making a bad presentation. For example, if rebuffed, ask for feedback. Try to correct misconceptions. Don’t…Continue
If so, think again. Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits. Here is an example. In 2013 Airbnb thought about the…Continue
When selling your books to corporate buyers, first find out what they want to accomplish. One way to do that is to ask them about the promotional campaigns they have completed in the past. How were…Continue
A company can use your book as a promo item – perhaps a gift-with-purchase. They buy from you and give them to their customers. See 10 ways companies can use your books to help them sell more of…Continue