The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.
Latest Activity: Jun 7
When selling your books to corporate buyers, first find out what they want to accomplish. One way to do that is to ask them about the promotional campaigns they have completed in the past. How were…Continue
A company can use your book as a promo item – perhaps a gift-with-purchase. They buy from you and give them to their customers. See 10 ways companies can use your books to help them sell more of…Continue
TED (Technology, Entertainment, Design) talks are well-known idea-stimulating events. Now, CEO Chris Anderson is expanding to counteract flat revenue growth. He is conducting corporate conferences…Continue
Ask nicely in a well-composed, personal email. Don’t send your request by Facebook or Twitter -- email is best, when possible. Here are the important points to include in your letter when asking for…Continue