APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

BSU-100 Introduction to Special Sales


BSU-100 Introduction to Special Sales

The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.

Members: 35
Latest Activity: on Thursday


Discussion Forum

Playing it safe can cost you

Started by Brian Jud on Thursday. 0 Replies

Donald Sutherland was offered 2% of the royalties from Animal House or $35,000. He took the $35,000. Have you ever left money on the table because you wanted the sure thing? Book marketing is full of…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Be “positively negative.”

Started by Brian Jud Mar 21. 0 Replies

When most people see a new idea, they feel uncomfortable and have a natural, negative bias. Instead, think of the acronym PIN when you have a new idea. First make a Positive comment, then something…Continue

Tags: special sales, book marketing, Brian Jud, APSS

New Barnes & Noble strategy -- more reasons to sell special sales

Started by Brian Jud Mar 16. 0 Replies

Barnes & Noble CEO Demos Parneros “… announced a new strategy: shrinking stores.” According to Fortune magazine (January 2018, p 13), “Paneros’s idea is for the 620-location chain to reduce its…Continue

Tags: special sales, book marketing, Brian Jud, APSS

March topics for media events.

Started by Brian Jud Feb 18. 0 Replies

March is National Nutrition Month, National Talk with Your Teen About Sex Month, National Caffeine Awareness Month, National Craft Month, National Frozen Food Month. If your book is about any of…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Comment Wall


You need to be a member of BSU-100 Introduction to Special Sales to add comments!

APSS Staff
Comment by Brian Jud on April 2, 2013 at 6:09pm

Special-sales marketing is not a separate way of doing business. It is not even a new way of doing business. It is an integral part of overall marketing strategy, an extension of what you are probably already doing. If you are selling to bookstores now, you can sell to special markets without changing your habits or inventing new skills.

Comment by Brad Poulson on December 3, 2010 at 10:37am
Monthly, as a service to our nonprofit organization, Brian graciously presents Webinars that are filled with educational material on how to increase sales. Recently, Brian presented an excellent webinar on “Selling to the Military.” A recording of this webinar is available to SPANpro members at: http://www.spanpro.org/webinar-recordings-index. In partnership with supporters like Brian, our Sponsors, and Advertisers, SPANpro members support the work we do here at SPAN. Plus, SPANpro members receive tremendous benefits in educational material and discount publishing services for only $89 per year. Get more information about these benefits at: http://www.spanpro.org/why-join, and thank you for supporting the Small Publishers Association!

Brad Poulson
SPAN Communications Director
Comment by Gail M. Kearns on December 2, 2010 at 4:43pm
Hi Brian,
Do you have a report or white paper on selling books to the military market? Thanks, Gail

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