APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Special Sales

The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.

Members: 35
Latest Activity: Apr 23


Discussion Forum

Three major criteria for selling books

Started by Brian Jud Apr 23. 0 Replies

The three major criteria for selling real estate are location, location, location. Three major criteria for selling books are location, location, location. Have your books available where your buyers…Continue

Tags: book marketing, Brian Jud,, apss

APSS Special-Sales Success Story

Started by Brian Jud Apr 15. 0 Replies

APSS Member Major Daughter (Anna Mhlambi) sold 2000 copies of her book, Prophetic Word Bank, to prisoners. According to her, “Your life is what it is today because of words spoken to you, in years…Continue

Tags: Special Sales, apss

Visualize your special sales occurring

Started by Brian Jud Apr 6. 0 Replies

Special sales (non-bookstore marketing) is like working on a 5000-piece jigsaw puzzle without knowing what it is supposed to look like. You make it what you envision it to be

Tags: special sales, Brian Jud, APSS

Market as a carpenter would

Started by Brian Jud Mar 27. 0 Replies

A carpenter knows that the right tool applied at the proper time gets the job done most effectively. Similarly, you should you use the correct tools and timing when building a marketing campaign for…Continue

Tags: special sales, Brian Jud, APSS

Comment Wall


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APSS Staff
Comment by Brian Jud on April 2, 2013 at 6:09pm

Special-sales marketing is not a separate way of doing business. It is not even a new way of doing business. It is an integral part of overall marketing strategy, an extension of what you are probably already doing. If you are selling to bookstores now, you can sell to special markets without changing your habits or inventing new skills.

Comment by Brad Poulson on December 3, 2010 at 10:37am
Monthly, as a service to our nonprofit organization, Brian graciously presents Webinars that are filled with educational material on how to increase sales. Recently, Brian presented an excellent webinar on “Selling to the Military.” A recording of this webinar is available to SPANpro members at: http://www.spanpro.org/webinar-recordings-index. In partnership with supporters like Brian, our Sponsors, and Advertisers, SPANpro members support the work we do here at SPAN. Plus, SPANpro members receive tremendous benefits in educational material and discount publishing services for only $89 per year. Get more information about these benefits at: http://www.spanpro.org/why-join, and thank you for supporting the Small Publishers Association!

Brad Poulson
SPAN Communications Director
Comment by Gail M. Kearns on December 2, 2010 at 4:43pm
Hi Brian,
Do you have a report or white paper on selling books to the military market? Thanks, Gail

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