APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Special Sales

The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.

Members: 35
Latest Activity: Feb 6


Discussion Forum

Give your sales efforts time to work

Started by Brian Jud Feb 6. 0 Replies

How long do you think it takes athletes to become proficient in their sports? How much longer to be great? Selling books takes time, too. More time than most think, especially to non-bookstore…Continue

Tags: special sales, book marketing, Brian Jud, APSS

The starting place for negotiating book sales

Started by Brian Jud Jan 24. 0 Replies

When selling to non-retail buyers, the starting place for your negotiations is the information that your book provides. If a prospective buyer decides that your content has value, then you settle on…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Know what each buyer needs from your books

Started by Brian Jud Jan 14. 0 Replies

Your books will have unique and different value for each segment in which you participate. Retail stores are interested in building store traffic, inventory turns or increasing profitability. These…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Be useful

Started by Brian Jud Jan 2. 0 Replies

“My no-nonsense mother used to say, ‘Make yourself useful.’ She referred to clearing the table or taking out the trash. But as my ability to be useful expanded, so did the opportunities. I learned to…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Comment Wall


You need to be a member of Special Sales to add comments!

APSS Staff
Comment by Brian Jud on April 2, 2013 at 6:09pm

Special-sales marketing is not a separate way of doing business. It is not even a new way of doing business. It is an integral part of overall marketing strategy, an extension of what you are probably already doing. If you are selling to bookstores now, you can sell to special markets without changing your habits or inventing new skills.

Comment by Brad Poulson on December 3, 2010 at 10:37am
Monthly, as a service to our nonprofit organization, Brian graciously presents Webinars that are filled with educational material on how to increase sales. Recently, Brian presented an excellent webinar on “Selling to the Military.” A recording of this webinar is available to SPANpro members at: http://www.spanpro.org/webinar-recordings-index. In partnership with supporters like Brian, our Sponsors, and Advertisers, SPANpro members support the work we do here at SPAN. Plus, SPANpro members receive tremendous benefits in educational material and discount publishing services for only $89 per year. Get more information about these benefits at: http://www.spanpro.org/why-join, and thank you for supporting the Small Publishers Association!

Brad Poulson
SPAN Communications Director
Comment by Gail M. Kearns on December 2, 2010 at 4:43pm
Hi Brian,
Do you have a report or white paper on selling books to the military market? Thanks, Gail

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