The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.
Latest Activity: Feb 15
To have a chance of success, a new product (including a book) should have at least three recognizable advantages over its competition. And every book has competition, regardless of its content. In…Continue
The Wall Street Journal excerpted from a speech that former president Ted Roosevelt delivered in 1910. I thought it applied to us as authors, too: “It is not the critic who counts; not the person who…Continue
The value of your content (to the buyer) is a fluid concept because it is unique to each customer and changes over time. An example of recognizing and responding to this fluidity is Amazon Prime. In…Continue