The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.
Latest Activity: Sep 26
Selling books to corporate buyers is like exercising. You may not enjoy it, but it’s good for you. Sometimes the time flies and sometimes you have to force yourself to do it. But you have to do a…Continue
What is your secret weapon, the one thing you offer that will help your prospects more than anything else they can do? Think of this as a supply of “benefit” arrows in a quiver, and you choose a…Continue
When selling your books to corporate buyers, assess their appetite for taking risks. One way to do that is to ask them about the promotional campaigns they have completed in the past. How were they…Continue
Do you shy away from taking a risk, or do you consider it an adventure? It depends on your definition. The word “risk” has roots in the Italian word rischiare, meaning, “to dare.” Strike the right…Continue