The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.
Latest Activity: on Thursday
Donald Sutherland was offered 2% of the royalties from Animal House or $35,000. He took the $35,000. Have you ever left money on the table because you wanted the sure thing? Book marketing is full of…Continue
When most people see a new idea, they feel uncomfortable and have a natural, negative bias. Instead, think of the acronym PIN when you have a new idea. First make a Positive comment, then something…Continue
Barnes & Noble CEO Demos Parneros “… announced a new strategy: shrinking stores.” According to Fortune magazine (January 2018, p 13), “Paneros’s idea is for the 620-location chain to reduce its…Continue
March is National Nutrition Month, National Talk with Your Teen About Sex Month, National Caffeine Awareness Month, National Craft Month, National Frozen Food Month. If your book is about any of…Continue