APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Special Sales

The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.

Members: 35
Latest Activity: Aug 7


Discussion Forum

Do you shy away from taking a risk?

Started by Brian Jud Aug 7. 0 Replies

Do you shy away from taking a risk, or do you consider it an adventure? It depends on your definition. The word “risk” has roots in the Italian word rischiare, meaning, “to dare.” Strike the right…Continue

Tags: Brian Jud, APSS

Sell what your book does, not what it is

Started by Brian Jud Jul 27. 0 Replies

“People aren’t buying a vehicle when they buy a Tesla. They’re buying a futuristic experience. Customers aren’t comparing Teslas to anything,” says Akos Tolnai (Harvard Business Review, July-August).…Continue

Get a second chance after a bad presentation

Started by Brian Jud Jul 10. 0 Replies

 The “Wall Street Journal” had an interesting article about getting a second chance after making a bad presentation. For example, if rebuffed, ask for feedback. Try to correct misconceptions. Don’t…Continue

Tags: special sales, book marketing,, Brian Jud,, APSS

Do you just sell books?

Started by Brian Jud Jun 30. 0 Replies

If so, think again. Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits.  Here is an example. In 2013 Airbnb thought about the…Continue

Tags: special sales, book marketing,, Brian Jud,, APSS

Comment Wall


You need to be a member of Special Sales to add comments!

APSS Staff
Comment by Brian Jud on April 2, 2013 at 6:09pm

Special-sales marketing is not a separate way of doing business. It is not even a new way of doing business. It is an integral part of overall marketing strategy, an extension of what you are probably already doing. If you are selling to bookstores now, you can sell to special markets without changing your habits or inventing new skills.

Comment by Brad Poulson on December 3, 2010 at 10:37am
Monthly, as a service to our nonprofit organization, Brian graciously presents Webinars that are filled with educational material on how to increase sales. Recently, Brian presented an excellent webinar on “Selling to the Military.” A recording of this webinar is available to SPANpro members at: http://www.spanpro.org/webinar-recordings-index. In partnership with supporters like Brian, our Sponsors, and Advertisers, SPANpro members support the work we do here at SPAN. Plus, SPANpro members receive tremendous benefits in educational material and discount publishing services for only $89 per year. Get more information about these benefits at: http://www.spanpro.org/why-join, and thank you for supporting the Small Publishers Association!

Brad Poulson
SPAN Communications Director
Comment by Gail M. Kearns on December 2, 2010 at 4:43pm
Hi Brian,
Do you have a report or white paper on selling books to the military market? Thanks, Gail

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