APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

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Special Sales

The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.

Members: 35
Latest Activity: on Wednesday

 

Discussion Forum

10 ways companies can use your books as promo items

Started by Brian Jud on Wednesday. 0 Replies

A company can use your book as a promo item – perhaps a gift-with-purchase. They buy from you and give them to their customers. See 10 ways companies can use your books to help them sell more of…Continue

Tags: special sales, book marketing,, Brian Jud,, APSS

Special-sales lesson from TED talks

Started by Brian Jud May 16. 0 Replies

TED (Technology, Entertainment, Design) talks are well-known idea-stimulating events. Now, CEO Chris Anderson is expanding to counteract flat revenue growth. He is conducting corporate conferences…Continue

Tags: special sales, book marketing,, Brian Jud,, APSS

Asking for a blurb?

Started by Brian Jud May 2. 0 Replies

Ask nicely in a well-composed, personal email. Don’t send your request by Facebook or Twitter -- email is best, when possible. Here are the important points to include in your letter when asking for…Continue

Tags: book marketing, Brian Jud,, apss

Three major criteria for selling books

Started by Brian Jud Apr 23. 0 Replies

The three major criteria for selling real estate are location, location, location. Three major criteria for selling books are location, location, location. Have your books available where your buyers…Continue

Tags: book marketing, Brian Jud,, apss

Comment Wall

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APSS Staff
Comment by Brian Jud on April 2, 2013 at 6:09pm

Special-sales marketing is not a separate way of doing business. It is not even a new way of doing business. It is an integral part of overall marketing strategy, an extension of what you are probably already doing. If you are selling to bookstores now, you can sell to special markets without changing your habits or inventing new skills.

Comment by Brad Poulson on December 3, 2010 at 10:37am
Gail,
Monthly, as a service to our nonprofit organization, Brian graciously presents Webinars that are filled with educational material on how to increase sales. Recently, Brian presented an excellent webinar on “Selling to the Military.” A recording of this webinar is available to SPANpro members at: http://www.spanpro.org/webinar-recordings-index. In partnership with supporters like Brian, our Sponsors, and Advertisers, SPANpro members support the work we do here at SPAN. Plus, SPANpro members receive tremendous benefits in educational material and discount publishing services for only $89 per year. Get more information about these benefits at: http://www.spanpro.org/why-join, and thank you for supporting the Small Publishers Association!

Brad Poulson
SPAN Communications Director
bradpoulson@spannet.org
Comment by Gail M. Kearns on December 2, 2010 at 4:43pm
Hi Brian,
Do you have a report or white paper on selling books to the military market? Thanks, Gail
 

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