The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.
Latest Activity: Jun 12
The June 5 Wall Street Journal (p B3) posed a bleak outlook for Barnes and Noble. “Same-store sales fell 5.8% in its most recently reported quarter, ended Jan 27, reflecting a drop in traffic at its…Continue
Don’t think in terms of launching it, but as creating a start-up company with long-term aspirations. Successful start-ups come from the vision of the founders and their insatiable drive to build…Continue
Donald Sutherland was offered 2% of the royalties from Animal House or $35,000. He took the $35,000. Have you ever left money on the table because you wanted the sure thing? Book marketing is full of…Continue
When most people see a new idea, they feel uncomfortable and have a natural, negative bias. Instead, think of the acronym PIN when you have a new idea. First make a Positive comment, then something…Continue