The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.
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Leisure activities (arts, sports, travel, writing) can be mechanical and routine if we approach them in the usual way. Or, we can experiment and try new things so that we approach our extracurricular…Continue
You could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how often do people think about their own problems? You will…Continue
To have a chance of success, a new product (including a book) should have at least three recognizable advantages over its competition. And every book has competition, regardless of its content. In…Continue