APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Special Sales

The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.

Members: 35
Latest Activity: on Wednesday


Discussion Forum

Yo-Yo-Ma on selling books

Started by Brian Jud on Wednesday. 0 Replies

Yo-Yo-Ma was by age 30 regarded as one of the world’s finest classical cellists. He has since branched out, and in an interview in the Harvard Business Review he was asked, “Why do you take so many…Continue

Use direct mail as a targeted marketing weapon

Started by Brian Jud on Sunday. 0 Replies

Direct mail is a targeted marketing weapon that can help you sell more books, test new titles, and generate sales leads. When you have a finite, identifiable group of people who are potential…Continue

Tags: special sales, book marketing, Brian Jud, APSS

The Platinum Rule of special sales

Started by Brian Jud Dec 2. 0 Replies

The Golden Rule is “Do unto other as you would have them do unto you.”  That does not apply to book marketing. Instead, apply the Platinum Rule, “Do unto others as they would do unto themselves.”…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Selling books is like exercising

Started by Brian Jud Sep 26. 0 Replies

Selling books to corporate buyers is like exercising. You may not enjoy it, but it’s good for you. Sometimes the time flies and sometimes you have to force yourself to do it. But you have to do a…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Comment Wall


You need to be a member of Special Sales to add comments!

APSS Staff
Comment by Brian Jud on April 2, 2013 at 6:09pm

Special-sales marketing is not a separate way of doing business. It is not even a new way of doing business. It is an integral part of overall marketing strategy, an extension of what you are probably already doing. If you are selling to bookstores now, you can sell to special markets without changing your habits or inventing new skills.

Comment by Brad Poulson on December 3, 2010 at 10:37am
Monthly, as a service to our nonprofit organization, Brian graciously presents Webinars that are filled with educational material on how to increase sales. Recently, Brian presented an excellent webinar on “Selling to the Military.” A recording of this webinar is available to SPANpro members at: http://www.spanpro.org/webinar-recordings-index. In partnership with supporters like Brian, our Sponsors, and Advertisers, SPANpro members support the work we do here at SPAN. Plus, SPANpro members receive tremendous benefits in educational material and discount publishing services for only $89 per year. Get more information about these benefits at: http://www.spanpro.org/why-join, and thank you for supporting the Small Publishers Association!

Brad Poulson
SPAN Communications Director
Comment by Gail M. Kearns on December 2, 2010 at 4:43pm
Hi Brian,
Do you have a report or white paper on selling books to the military market? Thanks, Gail

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