APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways


Special Sales

The Special Sales Group, moderated by Brian Jud, recognized expert at sales "beyond the bookstore", looks at marketing to customers such as corporations, the military, nonbookstore retail and many others.

Members: 35
Latest Activity: Sep 26


Discussion Forum

Selling books is like exercising

Started by Brian Jud Sep 26. 0 Replies

Selling books to corporate buyers is like exercising. You may not enjoy it, but it’s good for you. Sometimes the time flies and sometimes you have to force yourself to do it. But you have to do a…Continue

Tags: special sales, book marketing, Brian Jud, APSS

What is your secret weapon?

Started by Brian Jud Aug 25. 0 Replies

What is your secret weapon, the one thing you offer that will help your prospects more than anything else they can do? Think of this as a supply of “benefit” arrows in a quiver, and you choose a…Continue

Tags: book marketing, Brian Jud, APSS

Sell to a buyer's propensity to take risks

Started by Brian Jud Aug 22. 0 Replies

When selling your books to corporate buyers, assess their appetite for taking risks. One way to do that is to ask them about the promotional campaigns they have completed in the past. How were they…Continue

Do you shy away from taking a risk?

Started by Brian Jud Aug 7. 0 Replies

Do you shy away from taking a risk, or do you consider it an adventure? It depends on your definition. The word “risk” has roots in the Italian word rischiare, meaning, “to dare.” Strike the right…Continue

Tags: Brian Jud, APSS

Comment Wall


You need to be a member of Special Sales to add comments!

APSS Staff
Comment by Brian Jud on April 2, 2013 at 6:09pm

Special-sales marketing is not a separate way of doing business. It is not even a new way of doing business. It is an integral part of overall marketing strategy, an extension of what you are probably already doing. If you are selling to bookstores now, you can sell to special markets without changing your habits or inventing new skills.

Comment by Brad Poulson on December 3, 2010 at 10:37am
Monthly, as a service to our nonprofit organization, Brian graciously presents Webinars that are filled with educational material on how to increase sales. Recently, Brian presented an excellent webinar on “Selling to the Military.” A recording of this webinar is available to SPANpro members at: http://www.spanpro.org/webinar-recordings-index. In partnership with supporters like Brian, our Sponsors, and Advertisers, SPANpro members support the work we do here at SPAN. Plus, SPANpro members receive tremendous benefits in educational material and discount publishing services for only $89 per year. Get more information about these benefits at: http://www.spanpro.org/why-join, and thank you for supporting the Small Publishers Association!

Brad Poulson
SPAN Communications Director
Comment by Gail M. Kearns on December 2, 2010 at 4:43pm
Hi Brian,
Do you have a report or white paper on selling books to the military market? Thanks, Gail

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