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According to Fortune magazine (June 2018, p 88), “A core management lesson that ought to be carved in tablets by now: Building a great business requires not only a relentless focus on doing things well this minute, but also an equally relentless focus on doing things better in the future.” Jeff Bezos was quoted in the article as saying, “The three big ideas at Amazon are long-term thinking, customer obsession and a willingness to invent

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