APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Each industry and organization has its own way of looking at the world. For example, publishers think people want to buy books. What buyers really want is the information in the book. How can it help them? To paraphrase JFK, ask not what your customers can do for you, but what you can do for your customers. How can you redefine your perspective and communicate the benefits you are really selling?

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