APSS - Association of Publishers for Special Sales
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BSU-100 Introduction to Special Sales Discussions (199)
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APSS Staff Sell ebooks to non-retail buyersYou can sell ebooks to corporate buyers. For example, we are working with a national bank that wants to reward customers, prospects and emp… Started by Brian Jud |
0 | Sep 5, 2014 |
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APSS Staff Image is importantProject an image of success and sell more books. Before you enter a negotiation, talk yourself into success. It sounds like a cliché, but i… Started by Brian Jud |
0 | Sep 4, 2014 |
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APSS Staff Stand out from the crowdThere are over 300,000 ISBNs issued annually for new titles that are published. Yet statistics have shown that 93% of all these books will… Started by Brian Jud |
0 | Sep 2, 2014 |
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APSS Staff How to improve your sales presentationsPreparation for a book-sales presentation is not about your book, it is about your prospect. And since every prospect is different, with in… Started by Brian Jud |
0 | Aug 28, 2014 |
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APSS Staff Prospect for golden buyersFinding new ideas is like prospecting for gold. If you look in the same old place where everyone else is looking you will only find tapped… Started by Brian Jud |
0 | Aug 27, 2014 |
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APSS Staff Three Steps for Target MarketingThere are three steps involved in the process of finding segments and communicating a message that will motivate people to buy. The first s… Started by Brian Jud |
0 | Aug 22, 2014 |
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APSS Staff Sell to the people in your segmentsYou are not marketing to segments, but to the people in each niche. Learn about them. What are their attitudes toward your topic or your au… Started by Brian Jud |
0 | Aug 21, 2014 |
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APSS Staff Divide your sales opportunities -- and sell more booksMarket segmentation offers independent publishers several benefits over mass marketing: You can fine-tune your titles to meet the needs of… Started by Brian Jud |
0 | Aug 20, 2014 |
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APSS Staff What makes a good sales presentation?The best sales presentations are simply conversations among professionals seeking a mutually profitable completion. They are not nerve-rack… Started by Brian Jud |
0 | Aug 19, 2014 |
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APSS Staff Empower yourself to sell in special marketsTaking risks may simply be a matter of changing the way you think about them – they are more like adventures. While in the corporate world… Started by Brian Jud |
0 | Aug 13, 2014 |
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