Market segmentation offers independent publishers several benefits over mass marketing: You can fine-tune your titles to meet the needs of an identifiable group of people. You have more pricing flexibility. Your marketing costs will be lower, presenting a greater opportunity for profits. Your choices of marketing strategy, distribution system and communication channels become clearer. Learn more about market segmentation at the APSS Book-Selling University in Philadelphia, Oct 24-25 http://tinyurl.com/kxucber