There are three steps involved in the process of finding segments and communicating a message that will motivate people to buy. The first step is market segmentation, where you make a list of everyone who could be a potential customer. The second is market targeting. Prioritize the segments according to their need for your titles. Third, create a market position that communicates the reasons why people in each market would benefit by purchasing your titles. Learn more about that at the APSS Book-Selling University in Philadelphia, Oct 24-25 http://tinyurl.com/kxucber