APSS - Association of Publishers for Special Sales
Helping Publishers Sell More Books in More Ways
Social Media
Support These Suppliers
All Discussions Tagged 'APSS' (162)
| Discussions | Replies | Latest Activity |
|---|---|---|
|
APSS Staff How to improve your sales presentationsPreparation for a book-sales presentation is not about your book, it is about your prospect. And since every prospect is different, with in… Started by Brian Jud |
0 | Aug 28, 2014 |
|
APSS Staff Prospect for golden buyersFinding new ideas is like prospecting for gold. If you look in the same old place where everyone else is looking you will only find tapped… Started by Brian Jud |
0 | Aug 27, 2014 |
|
APSS Staff Three Steps for Target MarketingThere are three steps involved in the process of finding segments and communicating a message that will motivate people to buy. The first s… Started by Brian Jud |
0 | Aug 22, 2014 |
|
APSS Staff Sell to the people in your segmentsYou are not marketing to segments, but to the people in each niche. Learn about them. What are their attitudes toward your topic or your au… Started by Brian Jud |
0 | Aug 21, 2014 |
|
APSS Staff Divide your sales opportunities -- and sell more booksMarket segmentation offers independent publishers several benefits over mass marketing: You can fine-tune your titles to meet the needs of… Started by Brian Jud |
0 | Aug 20, 2014 |
|
APSS Staff What makes a good sales presentation?The best sales presentations are simply conversations among professionals seeking a mutually profitable completion. They are not nerve-rack… Started by Brian Jud |
0 | Aug 19, 2014 |
|
APSS Staff Empower yourself to sell in special marketsTaking risks may simply be a matter of changing the way you think about them – they are more like adventures. While in the corporate world… Started by Brian Jud |
0 | Aug 13, 2014 |
|
APSS Staff Get out of your comfort zone and sell more booksBook publishers rightfully believe that they should expand their marketing activity to non-bookstore buyers because not doing so results in… Started by Brian Jud |
0 | Aug 12, 2014 |
|
APSS Staff Less discounting means more profitsWhen you sell to special markets, buyers may not have immediate access to competitive pricing. Product or brand managers are looking for a… Started by Brian Jud |
0 | Aug 11, 2014 |
|
APSS Staff Be more profitable when selling in special marketsWhen negotiating sales of large quantifies of books to corporate buyers you can increase your flexibility since discounts are not fixed and… Started by Brian Jud |
0 | Aug 6, 2014 |
© 2024 Created by Brian Jud
Powered by
