APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'book marketing' (79)
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APSS Staff Exercise your risk muscle.Do you hit the bull’s-eye every time you shoot? If so you are probably standing too close to the target. As comedian Woody Allen puts it, “… Started by Brian Jud |
0 | May 10, 2016 |
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APSS Staff Give your marketing actions time to work“Instant gratification takes too long,” says Carrie Fisher. Don’t give up on your marketing actions too quickly. Started by Brian Jud |
0 | Apr 27, 2016 |
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APSS Staff A quick way to increase your revenueHow can you get more money for your content? Before you publish your book, think about the form in which you will deliver your content. Dun… Started by Brian Jud |
0 | Apr 19, 2016 |
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APSS Staff Have a new book by tomorrow.There are two things you can do immediately to create a new book. First, change the format of your existing product to deliver your content… Started by Brian Jud |
0 | Mar 26, 2016 |
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APSS Staff Prioritize your target marketsOnce you define your target markets, prioritize them according to the order in which you will pursue them: With which segments are you most… Started by Brian Jud |
0 | Mar 14, 2016 |
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APSS Staff Don't forget “peopleware.”Sometimes we get so caught up with “hardware” and “software” that we forget “peopleware.” The right human expertise can make a business or… Started by Brian Jud |
0 | Mar 9, 2016 |
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APSS Staff Planning is not fortune telling.Planning is simply thinking about what might happen in the market place or among your competitors, and then deciding in advance what option… Started by Brian Jud |
0 | Mar 6, 2016 |
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APSS Staff Are you communicating what you intend?Get feedback to make sure that what you say is understood as you intended. “I’m not returning until you fix it,” bandleader Count Basie to… Started by Brian Jud |
0 | Feb 28, 2016 |
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APSS Staff Find out what stores and libraries are carrying your bookWant to find out what stores and libraries are carrying your book? Go to https://books.google.com/ and enter your name. Then click on your… Started by Brian Jud |
0 | Feb 19, 2016 |
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APSS Staff Take your first step in the right directionAn old adage tells us that a journey of a thousand miles begins with one step. But what if that step were in the wrong direction? The trave… Started by Brian Jud |
0 | Jan 31, 2016 |
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