How can you get more money for your content? Before you publish your book, think about the form in which you will deliver your content. Dunkin Donuts sells coffee for $8.99 per one-pound bag. Keurig sells coffee for $36 per pound, one K-Cup at a time. Similarly, you can deliver your content in a printed book for $14.95 or through a seminar for $195 (per person).