Get feedback to make sure that what you say is understood as you intended.  “I’m not returning until you fix it,” bandleader Count Basie told a club owner whose piano was always out of tune. A month later Basie got a call that everything was fine. When he returned, the piano was still out of tune. “You said you fixed it!” an irate Basie exclaimed. “I did,” came the reply. “I had it painted.” Is your promotional message communicated as you intend?