Do you hit the bull’s-eye every time you shoot? If so you are probably standing too close to the target. As comedian Woody Allen puts it, “If you’re not failing every now and then it’s a sign you’re not doing anything innovative.” Everyone has a risk muscle. You keep it in shape by trying new things. If you don’t it atrophies and may no longer be able to take chances. How can you exercise your risk muscle? Can you sell your books to non-bookstore buyers in corporations, associations, schools or the military?