APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'APSS' (172)
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APSS Staff Sell books as you would Coca-colaHow can you make more money selling to non-bookstore buyers? Consider this example. A consumer buys a 24-pack of Coca-Cola for about $ .25… Started by Brian Jud |
0 | Sep 24, 2014 |
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APSS Staff A new way to track your salesDid you read the best seller by Michael Lewis (or see the movie), Moneyball? It describes how the Oakland Athletics changed from an intuiti… Started by Brian Jud |
0 | Sep 23, 2014 |
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APSS Staff Access-based positioningThe third theory of creating a brand image is access-based. Access is a function of your customers’ geography or size. Serving a small rath… Started by Brian Jud |
0 | Sep 10, 2014 |
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APSS Staff Need-based positioning is a second optionThe second way (one more to follow). to create an image for your books in the minds of your customers is need-based positioning. This arise… Started by Brian Jud |
0 | Sep 9, 2014 |
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APSS Staff Try value-based positioningAn important factor in an independent publisher’s ability to thrive in the long run is the image it holds in the minds of its current and p… Started by Brian Jud |
0 | Sep 8, 2014 |
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APSS Staff Your comments on a pocket planning guideI created a weekly planning guide seen at www.bookapss.org/planpocketguide.doc. Would you please take a look at it and let me know if it “w… Started by Brian Jud |
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Sep 8, 2014 Reply by Brian Jud |
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APSS Staff Fish where the fish areFinding new ideas is like prospecting for gold. If you look in the same old place where everyone else is looking you will only find tapped… Started by Brian Jud |
0 | Sep 4, 2014 |
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APSS Staff Product form is a variableFind an existing need for information and then satisfy that need with the appropriate form. This may be a book, audio book, ebook or MP3, a… Started by Brian Jud |
0 | Sep 2, 2014 |
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APSS Staff Do not use the Christopher Columbus method of planningSome publishers use the Christopher Columbus method of planning. They do not know where they are going. When they get there they do not kno… Started by Brian Jud |
0 | Sep 2, 2014 |
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APSS Staff A different way to look at planningThe marketing-planning process is similar to using a kaleidoscope. There are a finite number of pieces, but you can create an infinite numb… Started by Brian Jud |
0 | Aug 28, 2014 |
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