Did you read the best seller by Michael Lewis (or see the movie), Moneyball? It describes how the Oakland Athletics changed from an intuitive way of evaluating potentially successful baseball players. This can apply to book marketing, too. A simple two-step process can help make your publishing business everything you want it to be, and everything it could be. First measure the results of your efforts (what happened), -- the change in sales, revenue and profits. Then evaluate the actions that caused the results (why it happened). Then eliminate or change what did not work, and continue doing more of what did work. Learn more at Book Selling University http://tinyurl.com/kxucber