How can you make more money selling to non-bookstore buyers? Consider this example. A consumer buys a 24-pack of Coca-Cola for about $ .25 per can. The same consumer, finding herself in a park on a hot summer day gladly pays $2.00 for a chilled can of Coke sold at the point of thirst through a vending machine. That 800% price premium is attributed not to a better product but to a more convenient means of obtaining it. What does that mean for you? Instead of waiting for consumers to come to a bookstore, make your books available where they are. That could be in a supermarket, pharmacy or gift shop. Or, bring them to the attention of buyers in corporations, associations and schools. For tips on selling more of your books, attend Book Selling University, Oct 24-25 in Philadelphia: http://tinyurl.com/kxucber