An important factor in an independent publisher’s ability to thrive in the long run is the image it holds in the minds of its current and prospective customers. There are three ways to accomplish this. One is value-based positioning. This is founded on the choice of product or service rather than on customer segments. Firms publishing only math textbooks for colleges would illustrate this position as they demonstrate their excellence in one sub-segment of the academic market (two more to follow). Learn more about positioning and get 6 free bonuses if you register by Sep 15 for Book-Selling University in Philly on Oct 24-25 http://tinyurl.com/kxucber