Helping Publishers Sell More Books in More Ways
During my presentations on special sales I tell people they can make more money when
they stop selling their books. By this, I mean that the form of your information is less important than your content. Stop thinking in terms of books and start thinking in terms of delivering information in the form in which buyers want it delivered.
Find out if the people in your target audience want the information you have, whether fiction or nonfiction, delivered as a book, a booklet, in a 3-ring binder or as a DVD. A book may be the best way to communicate your content, but at least be open to considering new product ideas. An open book and an open mind have a lot in common. They can both stimulate your thinking in unknown areas.
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