Helping Publishers Sell More Books in More Ways
Greetings -
need to know what the protocol is - do you offer to send the whole manuscript or excerpts? If you're looking for the "stuff" for the back cover of the book do you call it a "review" or a "review blurb?" If the author is really busy, what can you suggest to make things easier - should you offer to write it for them? (isn't that a bit unethical?) how much lead time should you give the author?
help,
Thanks
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Thanks much for this!
So is that to say that you must have four endorsements - will one suffice?
Thanks,
Aimee
I believe that what you are asking for is an endorsement or testimonial. These are usually written by someone who is famous in the genre of the book or has made a significant contribution to the field of study.
Many people can be approached for testimonials, but remember, by putting their name on the book, they are putting their reputation on the line that the content of the book will match their sensibilities, values, beliefs, etc., so they are going to want to review the book (or have someone on their staff review it) prior to making such a commitment - unless, perhaps the endorser is a personal friend or such.
If it appears that the person is likely to provide a testimonial, yet seems "busy" or drags their feet in providing it, then there is nothing wrong with asking if they would like you to draft something for their approval or editing. Oftentimes, that does make their job easier and you get the "slant" that you want on the words. They will change it, if it doesn't fit what they want to say.
I would say that unless the endorser is a personal friend, 2-4 months would not be an uncommon time frame, especially if the person travels, or has a very rigorous schedule.
As to the rest of the back cover copy - that is your most important selling space (after the front cover) and you only have about 10 seconds to sell your book there - you need someone skilled in marketing to craft those words for you.
Carol
Carol White Marketing * P O Box 1115 * Wilsonville, OR 97070
The Marketing Maven * www.carolwhitemarketing.com * 888 522 8747
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When I wrote my second novel I asked my editor from Faithwriters.com to write a blurb for the back cover and she did. You just need to ask. Also, there is a website where you can get a list of people who will endorse your book, I don't remember the website offhand. Another thing, if you are looking for a review you can get one at ReaderViews.com