APSS - Association of Publishers for Special Sales
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BSU-100 Introduction to Special Sales Discussions (199)
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APSS Staff Asking for a blurb?Ask nicely in a well-composed, personal email. Don’t send your request by Facebook or Twitter -- email is best, when possible. Here are the… Started by Brian Jud |
0 | May 2, 2017 |
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APSS Staff Three major criteria for selling booksThe three major criteria for selling real estate are location, location, location. Three major criteria for selling books are location, loc… Started by Brian Jud |
0 | Apr 23, 2017 |
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APSS Staff APSS Special-Sales Success StoryAPSS Member Major Daughter (Anna Mhlambi) sold 2000 copies of her book, Prophetic Word Bank, to prisoners. According to her, “Your life is… Started by Brian Jud |
0 | Apr 15, 2017 |
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APSS Staff Visualize your special sales occurringSpecial sales (non-bookstore marketing) is like working on a 5000-piece jigsaw puzzle without knowing what it is supposed to look like. You… Started by Brian Jud |
0 | Apr 6, 2017 |
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APSS Staff Market as a carpenter wouldA carpenter knows that the right tool applied at the proper time gets the job done most effectively. Similarly, you should you use the corr… Started by Brian Jud |
0 | Mar 27, 2017 |
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APSS Staff "Make yourself useful"“My no-nonsense mother used to say, ‘Make yourself useful.’ She referred to clearing the table or taking out the trash. But as my ability t… Started by Brian Jud |
0 | Mar 22, 2017 |
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APSS Staff Experiment with your marketing actionsLeisure activities (arts, sports, travel, writing) can be mechanical and routine if we approach them in the usual way. Or, we can experimen… Started by Brian Jud |
0 | Mar 7, 2017 |
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APSS Staff Solve readers' problems and sell more booksYou could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how o… Started by Brian Jud |
0 | Feb 27, 2017 |
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APSS Staff The marketing rule of threeTo have a chance of success, a new product (including a book) should have at least three recognizable advantages over its competition. And… Started by Brian Jud |
0 | Feb 15, 2017 |
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APSS Staff Teddy Roosevelt on selling booksThe Wall Street Journal excerpted from a speech that former president Ted Roosevelt delivered in 1910. I thought it applied to us as author… Started by Brian Jud |
0 | Feb 2, 2017 |
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