APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

A carpenter knows that the right tool applied at the proper time gets the job done most effectively. Similarly, you should you use the correct tools and timing when building a marketing campaign for each title and target segment. Libraries, associations, schools, retailers, corporate buyers and others all buy for different reasons, at different times and in different ways. Use, vary and balance all parts of your marketing mix -- product development, distribution, pricing and promotion tools -- effectively and efficiently. Marketing is about your buyers first, and your book second. Know that and you will hit the nail on the head every time

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