APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

Ask nicely in a well-composed, personal email. Don’t send your request by Facebook or Twitter -- email is best, when possible. Here are the important points to include in your letter when asking for a book quote:

• Quickly introduce yourself in a personal way, then state that you’re asking for a book jacket quote.

• Briefly offer the details about your book: genre, story, publisher, release date.

• Explain why you think the contributor is a kindred spirit who might like your book. Possible reasons could be: you also like his/her writing; one of the author’s titles compares well with yours; or you both love and write about the same topics.

• Give the contributor a deadline for the potential endorsement, but offer as big a timeline as possible.

• Let the contributor know where the blurb will be used. Will it be on your book cover, your author website, or both?

•Don’t forget to say thank you!

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