APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

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APSS Staff

Increase your revenue and profits through sales in special markets

During my presentations on special sales I tell people they can make more money when

they stop selling their books. By this, I mean that the form of your information is less important than your content. Stop thinking in terms of books and start thinking in terms of delivering information in the form in which buyers want it delivered.

Find out if the people in your target audience want the information you have, whether fiction or nonfiction, delivered as a book, a booklet, in a 3-ring binder or as a DVD. A book may be the best way to communicate your content, but at least be open to considering new product ideas. An open book and an open mind have a lot in common. They can both stimulate your thinking in unknown areas.

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Replies to This Discussion

Permalink Reply by Bob B. Balio on March 11, 2010 at 11:49am

I am having trouble visualizing selling books outside of bookstores. What are some of these other outlets for selling.

Bob

APSS StaffPermalink Reply by Brian Jud on March 11, 2010 at 12:41pm

Hi Bob tell me more about your book and I will give you some ideas, Brian

Permalink Reply by Bob B. Balio on March 11, 2010 at 1:20pm

Brian,

My book is a "How To" book on plumbing home repairs for homeowners.

Bob

Permalink Reply by Steve Novak on March 11, 2010 at 2:47pm

I sell books when I give presentations and when I meet people at networking events. My book is The Small Manufacturer's Toolkit. It's about various management systems used and how to choose between them. It's not the book itself, it's the information within it.

APSS StaffPermalink Reply by Brian Jud on March 11, 2010 at 5:10pm

Great points, Steve. Back-of-the-room sales can be profitable -- often at list price with no returns. When arranging presentations, try to get the group to order books in advance -- then you can ship them in advance. I set up a program for one of my clients who traveled frequently for speaking events. We arranged to have the proper amount books shipped in advance to each location so he would not have to “schlep” them with him

For others who attend networking meetings, create a booklet that you can give out as a sample of your complete book. It is easier for your “networkees” to carry around with them.

Good selling, Brian

Permalink Reply by Steve Novak on March 11, 2010 at 5:44pm

Brian,

I'll have to work on the pre-presentation sales, but I really like that booklet idea. I'm going to use that. Thanks!

Steve

APSS StaffPermalink Reply by Brian Jud on March 11, 2010 at 6:01pm

You're very welcome, Brian

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