APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'special sales' (60)
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APSS Staff Solve buyers' problems and sell more booksWhen selling your books to corporate buyers, first find out what they want to accomplish. One way to do that is to ask them about the promo… Started by Brian Jud |
0 | Jun 7, 2017 |
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APSS Staff 10 ways companies can use your books as promo itemsA company can use your book as a promo item – perhaps a gift-with-purchase. They buy from you and give them to their customers. See 10 ways… Started by Brian Jud |
0 | May 24, 2017 |
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APSS Staff Special-sales lesson from TED talksTED (Technology, Entertainment, Design) talks are well-known idea-stimulating events. Now, CEO Chris Anderson is expanding to counteract fl… Started by Brian Jud |
0 | May 16, 2017 |
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APSS Staff Visualize your special sales occurringSpecial sales (non-bookstore marketing) is like working on a 5000-piece jigsaw puzzle without knowing what it is supposed to look like. You… Started by Brian Jud |
0 | Apr 6, 2017 |
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APSS Staff Market as a carpenter wouldA carpenter knows that the right tool applied at the proper time gets the job done most effectively. Similarly, you should you use the corr… Started by Brian Jud |
0 | Mar 27, 2017 |
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APSS Staff Experiment with your marketing actionsLeisure activities (arts, sports, travel, writing) can be mechanical and routine if we approach them in the usual way. Or, we can experimen… Started by Brian Jud |
0 | Mar 7, 2017 |
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APSS Staff Solve readers' problems and sell more booksYou could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how o… Started by Brian Jud |
0 | Feb 27, 2017 |
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APSS Staff The marketing rule of threeTo have a chance of success, a new product (including a book) should have at least three recognizable advantages over its competition. And… Started by Brian Jud |
0 | Feb 15, 2017 |
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APSS Staff Are you solving the right problem?Poor book sales is not the problem, but a symptom. The real problem may be where you seek additional sales. If you try to sell more books t… Started by Brian Jud |
0 | Jan 10, 2017 |
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APSS Staff Negotiate with a "poker face"Negotiating a large book sale with a corporate buyer requires some of the same skills as playing poker. You need a little chutzpah, the cre… Started by Brian Jud |
0 | Dec 20, 2016 |
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