TED (Technology, Entertainment, Design) talks are well-known idea-stimulating events. Now, CEO Chris Anderson is expanding to counteract flat revenue growth. He is conducting corporate conferences that look like the originals. He created customized talks for Marriott guests to watch in their hotel rooms. He is teaching public-speaking courses, and more. (Fortune, May 2017, pp 20 -22).

     Book publishers can mimic this strategy to build revenue by expanding beyond their core business. Seek creative ways to show buyers in corporations, associations, schools, the military and government agencies how they can use your content as promotional items. You can grow your sales, revenue and profits. APSS (www.bookapss.org) can help.