APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

All Discussions Tagged 'special sales' (60)

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APSS Staff

March topics for media events.

March is National Nutrition Month, National Talk with Your Teen About Sex Month, National Caffeine Awareness Month, National Craft Month, N…

Started by Brian Jud

0 Feb 18

APSS Staff

Give your sales efforts time to work

How long do you think it takes athletes to become proficient in their sports? How much longer to be great? Selling books takes time, too. M…

Started by Brian Jud

0 Feb 6

APSS Staff

The starting place for negotiating book sales

When selling to non-retail buyers, the starting place for your negotiations is the information that your book provides. If a prospective bu…

Started by Brian Jud

0 Jan 24

APSS Staff

Know what each buyer needs from your books

Your books will have unique and different value for each segment in which you participate. Retail stores are interested in building store t…

Started by Brian Jud

0 Jan 14

APSS Staff

Be useful

“My no-nonsense mother used to say, ‘Make yourself useful.’ She referred to clearing the table or taking out the trash. But as my ability t…

Started by Brian Jud

0 Jan 2

APSS Staff

Use direct mail as a targeted marketing weapon

Direct mail is a targeted marketing weapon that can help you sell more books, test new titles, and generate sales leads. When you have a fi…

Started by Brian Jud

0 Dec 9, 2017

APSS Staff

The Platinum Rule of special sales

The Golden Rule is “Do unto other as you would have them do unto you.”  That does not apply to book marketing. Instead, apply the Platinum…

Started by Brian Jud

0 Dec 2, 2017

APSS Staff

Selling books is like exercising

Selling books to corporate buyers is like exercising. You may not enjoy it, but it’s good for you. Sometimes the time flies and sometimes y…

Started by Brian Jud

0 Sep 26, 2017

APSS Staff

Get a second chance after a bad presentation

 The “Wall Street Journal” had an interesting article about getting a second chance after making a bad presentation. For example, if rebuff…

Started by Brian Jud

0 Jul 10, 2017

APSS Staff

Do you just sell books?

If so, think again. Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits…

Started by Brian Jud

0 Jun 30, 2017

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