APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'special sales' (60)
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APSS Staff March topics for media events.March is National Nutrition Month, National Talk with Your Teen About Sex Month, National Caffeine Awareness Month, National Craft Month, N… Started by Brian Jud |
0 | Feb 18, 2018 |
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APSS Staff Give your sales efforts time to workHow long do you think it takes athletes to become proficient in their sports? How much longer to be great? Selling books takes time, too. M… Started by Brian Jud |
0 | Feb 6, 2018 |
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APSS Staff The starting place for negotiating book salesWhen selling to non-retail buyers, the starting place for your negotiations is the information that your book provides. If a prospective bu… Started by Brian Jud |
0 | Jan 24, 2018 |
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APSS Staff Know what each buyer needs from your booksYour books will have unique and different value for each segment in which you participate. Retail stores are interested in building store t… Started by Brian Jud |
0 | Jan 14, 2018 |
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APSS Staff Be useful“My no-nonsense mother used to say, ‘Make yourself useful.’ She referred to clearing the table or taking out the trash. But as my ability t… Started by Brian Jud |
0 | Jan 2, 2018 |
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APSS Staff Use direct mail as a targeted marketing weaponDirect mail is a targeted marketing weapon that can help you sell more books, test new titles, and generate sales leads. When you have a fi… Started by Brian Jud |
0 | Dec 9, 2017 |
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APSS Staff The Platinum Rule of special salesThe Golden Rule is “Do unto other as you would have them do unto you.” That does not apply to book marketing. Instead, apply the Platinum… Started by Brian Jud |
0 | Dec 2, 2017 |
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APSS Staff Selling books is like exercisingSelling books to corporate buyers is like exercising. You may not enjoy it, but it’s good for you. Sometimes the time flies and sometimes y… Started by Brian Jud |
0 | Sep 26, 2017 |
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APSS Staff Get a second chance after a bad presentationThe “Wall Street Journal” had an interesting article about getting a second chance after making a bad presentation. For example, if rebuff… Started by Brian Jud |
0 | Jul 10, 2017 |
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APSS Staff Do you just sell books?If so, think again. Book publishers who define themselves only as purveyors of book are missing out on increased sales, revenue and profits… Started by Brian Jud |
0 | Jun 30, 2017 |
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