APSS - Association of Publishers for Special Sales
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BSU-155 How to Launch a Special Sales Campaign Discussions (202)
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APSS Staff The process of planningAs we enter 2017, remember that planning is not an event, but a course of action relating your firm's strengths and abilities (which change… Started by Brian Jud |
0 | Jan 10, 2017 |
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APSS Staff Want to create a bestseller?In his book Hit Makers: Why Thing Become Popular, author Derek Thompson offers a formula for creating a bestselling book. Readers “love and… Started by Brian Jud |
0 | Jan 5, 2017 |
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APSS Staff The key to increasing your salesYou could sell more of your books if you can answer two questions honestly. First, how often do people think about your book? Second, how o… Started by Brian Jud |
0 | Dec 20, 2016 |
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APSS Staff Generate more ideas for better onesGenerating more ideas about how to sell your books increases the chances of originality because sheer volume improves the odds of finding n… Started by Brian Jud |
0 | Nov 20, 2016 |
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APSS Staff Find the positive spin to every disasterIf you went on vacation and came back to find that your house had burned down, what is the first thing you would do if you knew you had lef… Started by Brian Jud |
0 | Nov 12, 2016 |
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APSS Staff Use the newsUse the news to make appointments with corporate buyers. If you learn something new and important on your topic, use that to set up appoint… Started by Brian Jud |
0 | Nov 2, 2016 |
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APSS Staff Experiment and try new thingsLeisure activities (arts, sports, travel) can be mechanical and routine if we approach them in the usual way. Or, we can experiment and try… Started by Brian Jud |
0 | Oct 21, 2016 |
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APSS Staff Your title should focus on your customersA tip for picking a name for your company (or book title) is not to get hung up on finding a clever name. The key is to find one that is ea… Started by Brian Jud |
0 | Oct 7, 2016 |
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APSS Staff Do you have g*** book-marketing habits?Some habits are good, some not so good. How can you tell if a habit is good or bad? Good habits are hard to make and easy to break. Bad hab… Started by Brian Jud |
0 | Oct 1, 2016 |
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APSS Staff More ISBNs equal more competition -- seek corporate salesAccording to Book Business Magazine, Bowker (the US ISBN agency) reports a 21-percent increase in self-published ISBNs—not titles—from 2014… Started by Brian Jud |
0 | Sep 23, 2016 |
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