APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

BSU-155 How to Launch a Special Sales Campaign


BSU-155 How to Launch a Special Sales Campaign

Use APSS Member Benefits to Save Time, Save Money & Discover how to sell more books!

Members: 29
Latest Activity: Dec 11, 2018

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Discussion Forum

Don’t think that your book is the only one on its topic.

Started by Brian Jud Dec 11, 2018. 0 Replies

That could lead you to believe that people will read it regardless of the…Continue

Tags: book marketing, Brian Jud, APSS

Focus on the right things

Started by Brian Jud Dec 4, 2018. 0 Replies

Many book publishers fail because they focus on the wrong thing. They try to sell their books instead of showing how the content can be used to solve users’ problems. Consider the failed Sony Reader.…Continue

Tags: special sales, bookmarketing, Brian Jud, apss

When to use bold type?

Started by Brian Jud Sep 27, 2018. 0 Replies

A Cornell study found that people notice bold listings 42% more than plain type when they read, and that the artful use of adjectives increased sales by up to 27%. Use that information when…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Podcast-to-book successes

Started by Brian Jud Jul 18, 2018. 0 Replies

An article in the Wall Street Journal (July 17, p A11) describes podcast-to-book successes,…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Comment Wall

Comment by Claire Power Murphy, HonDL on June 3, 2010 at 8:14am
Hi Everyone,
I am a new member who is desirous of growing and sharing.
I have a featured group on Cambridge Who's Who entitled, "The Pen Is Mightier Than the Sword" which consists of over 100 members in the literary field. I hope to be able to share learnings with them while inviting them to join SPANnet with its many advantages.
Please invite me to be a friend.
Claire Power Murphy, Featured member


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