APSS - Association of Publishers for Special Sales

Helping Publishers Sell More Books in More Ways

BSU-155 How to Launch a Special Sales Campaign

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BSU-155 How to Launch a Special Sales Campaign

Use APSS Member Benefits to Save Time, Save Money & Discover how to sell more books!

Members: 29
Latest Activity: Sep 27

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Discussion Forum

When to use bold type?

Started by Brian Jud Sep 27. 0 Replies

A Cornell study found that people notice bold listings 42% more than plain type when they read, and that the artful use of adjectives increased sales by up to 27%. Use that information when…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Podcast-to-book successes

Started by Brian Jud Jul 18. 0 Replies

An article in the Wall Street…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Billy Joel and book marketing

Started by Brian Jud Jul 6. 0 Replies

I was listening to Billy Joel’s song “An Innocent Man” and the opening lines (“Some people stay far away from the door, if there's a chance of it opening up”) reminded me of the way some authors feel…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Just say "no" to some opportunities

Started by Brian Jud Jun 24. 0 Replies

When you’re first starting a business venture, it pays to say yes to everything… But once you get clear on your strategy, you should turn down more opportunities than you embrace. Aim for a 20-1…Continue

Tags: special sales, book marketing, Brian Jud, APSS

Comment Wall

Comment by Claire Power Murphy, HonDL on June 3, 2010 at 8:14am
Hi Everyone,
I am a new member who is desirous of growing and sharing.
I have a featured group on Cambridge Who's Who entitled, "The Pen Is Mightier Than the Sword" which consists of over 100 members in the literary field. I hope to be able to share learnings with them while inviting them to join SPANnet with its many advantages.
Please invite me to be a friend.
Sincerely,
Claire Power Murphy, Featured member

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