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All Discussions Tagged 'APSS' (160)

← Back to BSU-155 How to Launch a Special Sales Campaign
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APSS Staff

Don’t think that your book is the only one on its topic.

That could lead you to believe that people will read it regardless of the marketing that you do (or don’t do)? If it is the only book on yo…

Started by Brian Jud

0 Dec 11, 2018

APSS Staff

When to use bold type?

A Cornell study found that people notice bold listings 42% more than plain type when they read, and that the artful use of adjectives incre…

Started by Brian Jud

0 Sep 27, 2018

APSS Staff

Podcast-to-book successes

An article in the Wall Street Journal (July 17, p A11) describes podcast-to-book successes, “a growing industry niche as publishers seize o…

Started by Brian Jud

0 Jul 18, 2018

APSS Staff

Billy Joel and book marketing

I was listening to Billy Joel’s song “An Innocent Man” and the opening lines (“Some people stay far away from the door, if there's a chance…

Started by Brian Jud

0 Jul 6, 2018

APSS Staff

Just say "no" to some opportunities

When you’re first starting a business venture, it pays to say yes to everything… But once you get clear on your strategy, you should turn d…

Started by Brian Jud

0 Jun 24, 2018

APSS Staff

Planning is important as a first step, but ...

... it shouldn’t consume an inordinate amount of time, especially for a start-up. Focus on your customers, then start on your path in a con…

Started by Brian Jud

0 May 16, 2018

APSS Staff

Sometimes you need to blow your own horn

A very successful orchestra arranger from Los Angeles was asked how he got to be in the top of his profession. He said he wasn't the most t…

Started by Brian Jud

0 Apr 19, 2018

APSS Staff

Have a new book by tomorrow.

There are two things you can do immediately to create a new book. First, change the format of your existing product to deliver your content…

Started by Brian Jud

0 Mar 21, 2018

APSS Staff

Make your own luck

“Luck occurs at the intersection of random chance, talent and hard work. There may not be much you can do about the first part of that equa…

Started by Brian Jud

0 Mar 16, 2018

APSS Staff

Get on the trend to audiobooks and make more money.

According to the Wall Street Journal, when Audible (Amazon.com’s audiobook subscription service) “owns the audiobook rights, print publishe…

Started by Brian Jud

0 Feb 18, 2018

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