Use the news to make appointments with corporate buyers. If you learn something new and important on your topic, use that to set up appointments with your book prospects. Say, “I read in today’s Wall Street Journal that … (info of interest to the buyer). May we talk for a few minutes to see if I can help you benefit from it? If I can help, we can discuss the actions that will help your organization profit from it.” Of course, your content will be the solution.