Some habits are good, some not so good. How can you tell if a habit is good or bad? Good habits are hard to make and easy to break. Bad habits are easy to make and hard to break. Many publishers are in the easy-to-make habit of selling only through bookstores. They market each new title in the same way they did all previous ones, or as everybody else does it. While that habit is not inherently bad, it could limit your sales, revenue and profits. Evaluate your habits and seek a different way to increase your sales – in non-bookstore markets. APSS can help you create good book-marketing habits.