Helping Publishers Sell More Books in More Ways
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Discussions | Replies | Latest Activity |
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APSS Staff What do your buyers think of your content?The value of your content (to the buyer) is a fluid concept because it is unique to each customer and changes over time. An example of reco… Started by Brian Jud |
0 | Oct 1, 2016 |
APSS Staff Evaluate your creative ideasCreativity is a process, productivity experts say – something that can be broken down by anyone willing to embrace upheaval and look at thi… Started by Brian Jud |
0 | Sep 23, 2016 |
APSS Staff Here’s a creative marketing ideaHenry Ford invented the modern charcoal briquette from sawdust and scrap wood generated in his automobile factory. Ford encouraged people… Started by Brian Jud |
0 | Sep 5, 2016 |
APSS Staff Enjoy the process of book marketing.“In fencing and in life, if you only drive toward an end result without loving and acknowledging the journey you will never win. Even if yo… Started by Brian Jud |
0 | Aug 3, 2016 |
APSS Staff Listen, learn and earnBecome market oriented and increase your cash flow by mastering the art of listening to customers and prospects, understanding their needs,… Started by Brian Jud |
0 | Jul 17, 2016 |
APSS Staff Reach your prospects at least 10 times before they buyHere are the thoughts that might go through a consumer’s mind after hearing your message ten times over a period of months (with consistent… Started by Brian Jud |
0 | Jul 4, 2016 |
APSS Staff Imagine how others would do itWhat people do you respect for creative achievement? A leader in your field? A teacher? A parent? Now, consider them as your board of direc… Started by Brian Jud |
0 | Jun 8, 2016 |
APSS Staff Why take risks?Yo-Yo-Ma was by age 30 regarded as one of the world’s finest classical cellists. He has since branched out, and in an interview in the Harv… Started by Brian Jud |
0 | May 27, 2016 |
APSS Staff Milk a sacred cowMany rules outlive the purpose for which they were intended. For example, there is a saying that Frederick the Great (1712-1786) lost the B… Started by Brian Jud |
0 | May 17, 2016 |
APSS Staff Exercise your risk muscle.Do you hit the bull’s-eye every time you shoot? If so you are probably standing too close to the target. As comedian Woody Allen puts it, “… Started by Brian Jud |
0 | May 10, 2016 |