Creativity is a process, productivity experts say – something that can be broken down by anyone willing to embrace upheaval and look at things differently (like selling books to non-bookstore buyers). When evaluating your ideas, maintain some distance from what you create. Without self-criticism, one idea can quickly crowd out competitors. But you can regain that distance by forcing yourself to critique what you’ve already done, by making yourself look at it from a different perspective, or by changing the power dynamics in the room. (Reader’s Digest, Sept, 2016, p 98)