Helping Publishers Sell More Books in More Ways
This best practices post is a component of the PIP Program which is being developed with the intention of combating any mainstream stigma associated with self, or independent, publishing that exists in the market place.
We have created this post to gather input on criteria associated with this topic and its place within the PIP certification process.
We would like to encourage you to contribute your opinion, advice, and expertise on this subject, as a way to help the independent publishing community establish a qualitative process of evalutation for the PIP Program.
If you are interested in contributing to other topics associated with independent publishing, please visit the PIP index and do not hesitate to participate by contributing to those topics that are of interest to you:http://www.spannet.org/page/pip-input-criteria
To learn more and to read, or critique, the current PIP statement of purpose, visit: http://www.spannet.org/group/PIPcertification/forum/topics/pip-stat...
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In this post on SPANnet, Sue Collier of http://selfpublishingresources.com says:
"It’s never too early to think about promoting your book and building your author platform."
This is excellent marketing advice, and should be considered a marketing plan best practice. When a book is published, if the author wants it to sell, than the author platform and marketing plan should already be well established and ready to implement.
For a self-published author, this may mean that the preparation of the marketing plan, and the author platform, should be occurring at the same time as when the book is being written.