Helping Publishers Sell More Books in More Ways
Amazon just introduced its new tablet computer, called the “Kindle Fire.”
Amazon’s Kindle Fire will compete with Apple’s IPad.
Amazon believes they have a competitive advantage and will succeed (where many others have failed - the IPad dominates market share for tablet computing) based on content - not on technology.
Since Amazon can deliver, and charge for, content (books, movies, television, etc.), they can afford to price their Kindle Fire at $199.
Here is an article from Bloomberg News with detail:
http://www.bloomberg.com/news/2011-09-28/amazon-unveils-199-kindle-...
What do you think of this business/marketing strategy?
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Just FYI -
Forget Fire for a minute and think about Touch. This is where Kindle/Amazon's offering is strikingly different from a tablet, and can make a real impact.
http://mashable.com/2011/09/28/amazon-kindle-touch-first-impression...
In my opinion, this is where they should be putting their energy. They simply can't compete on tablets with iPad using an Android platform. They should throw their money and resources at stuff like this which is a unique product with unique value.
R
FYI, FYI ...
The analyst material that I'm reading this morning is actually suggesting the Fire is a Nook-killer and not an iPad killer. I think that assessment is more reasonable than iPad-killer, and that puts the Nook on a path of share erosion unless they radically transform their technology. Now, that's a bit more reasonable to me.
R
I wrote a recent blog post about this. See http://onehourselfpub.com/kindle-fire-vs-ipad
I'd like to believe that content is king and I think that all the seamless integration of Amazon's digital services is what will make Kindle Fire succeed. But I also have high hopes for B&N's new Nook tablet, which will come out the day after Fire. According to Engadget, the new Nook will be very similar to the Nook Color, and it will be $50 more than Fire, but it will also be lighter and have more RAM and more storage. I work in ebooks, and although I admire Amazon's integration and ability to be this one-stop shop, I do prefer epub--the way ebooks are formatted for pretty much all devices except Amazon's--over mobi (which is Amazon's version.) It makes things easier to design and looks nicer overall. So I'm hoping that there will soon be three big competitors in the tablet field.
Here's the Engadget link if anyone wants to read about the new Nook: http://www.engadget.com/2011/11/03/bandn-launching-nook-tablet-for-...
"Kindle Fire Helps Amazon Set Holiday Sales Record"
"If we assume that Amazon has sold at least 2 million Kindle Fires so far, that means it has outsold the original iPad. "
-December 29th, 2011, PCWorld
http://www.pcworld.com/article/247097/kindle_fire_helps_amazon_set_...