Your prospect may say that you have to sign now or lose the order. Even if you know the terms are satisfactory, resist the temptation to agree too quickly for it could minimize your negotiating position in future deals. Ask for the reason behind the need to move so quickly. Your prospect may be getting pressure from a supervisor to get the campaign started. Or the prospect may be facing the end of a budget period where he or she has to spend the budgeted money or lose it. Once you know the reason you can help your prospect deal with the underlying cause. Similarly, do not give your prospect an ultimatum to buy now or never. You will usually find that they have other alternatives and you have cornered yourself into a losing position.