When selling your books to corporate buyers, assess their appetite for taking risks. One way to do that is to ask them about the promotional campaigns they have completed in the past. How were they different from one another and how successful were they? What are their objectives for the upcoming campaign? Knowing the answers to these questions will put you in position as a strategic partner vs. a vendor. You will be better able to align their marketing strategy with a creative approach using your book as the focal point.