APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'APSS' (162)
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APSS Staff Advice from Simon & SchusterFrank Fochetta, former Vice President and Director of Special Sales and Custom Publishing at Simon and Schuster, says, “There is only one w… Started by Brian Jud |
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Nov 12, 2014 Reply by 1106 Design |
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APSS Staff Look in newspapers for special-sales opportunitiesIn last week’s "Wall Street Journal" there was an article about how kids in Des Moines have to tell a "groaner" joke to adults in order to… Started by Brian Jud |
0 | Nov 6, 2014 |
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APSS Staff Don't let your prospects tune you out“If you begin your sales presentation and fail to mention your prospect’s name in the first minute you’ll be tuned out.” Harry Beckwi… Started by Brian Jud |
0 | Nov 4, 2014 |
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APSS Staff Stop selling your booksUsing the word product -- instead of books -- forces you to think of all merchandise you can create that will satisfy the needs of your cus… Started by Brian Jud |
0 | Nov 3, 2014 |
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APSS Staff Five Steps to Follow Up After A Marketing SeminarJune Hyjek attended Book Selling University last weekend. She suggested I send everyone a step-by-step system for making the most of your t… Started by Brian Jud |
0 | Oct 31, 2014 |
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APSS Staff Listen to your gutAccording to experts, our subconscious minds constantly record and store unrelated data from the outside world. Later, it combines these da… Started by Brian Jud |
0 | Oct 30, 2014 |
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APSS Staff Creatively seek new marketsA high school English teacher drew a dot on the blackboard and asked the class what it was. "A chalk dot on the blackboard," was the only r… Started by Brian Jud |
0 | Oct 29, 2014 |
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APSS Staff Marketing message from YodaMuch of the world has its defenses up to keep out new ideas. You need to become a warrior and do what is necessary to make your idea a real… Started by Brian Jud |
0 | Oct 15, 2014 |
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APSS Staff How do you know what your prospects want to buy?Ask them -- then listen to what they say. Become market oriented and increase your cash flow by mastering the art of listening to customers… Started by Brian Jud |
0 | Oct 14, 2014 |
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APSS Staff One-on-one meetings with marketing expertsOne-on-one meetings with marketing experts to learn how to sell your books – not just books like yours. During the Book-Selling University… Started by Brian Jud |
0 | Oct 7, 2014 |
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