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All Discussions Tagged 'special sales' (19)

← Back to BSU-155 How to Launch a Special Sales Campaign
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APSS Staff

Did you already reach your New Year's Goal?

If your 2018 New Year’s resolution was to “lose weight,” you already reached it if you lost even one pound. If your goal is to sell more bo…

Started by Brian Jud

0 Feb 6, 2018

APSS Staff

Make it right

 “The standard reimbursement for moving breakages used to be $ .06 per pound. If we broke a 10-pound table we’d be liable for $ .60, but th…

Started by Brian Jud

0 Jan 24, 2018

APSS Staff

Have multidimensional conversations with your customers

“Communications with customers have evolved from companies talking at consumers to dialogues with consumers providing feedback. Now they’re…

Started by Brian Jud

0 Jan 2, 2018

APSS Staff

Consider the word “discoverability.”

How will people find your book?  In a retail store, your book is one of many purchase options. And people make an immediate comparison of y…

Started by Brian Jud

0 Dec 12, 2017

APSS Staff

Wave your magic wand

What if you could wave a magic wand? What would you want to accomplish? These are excellent questions to use when negotiating a large book…

Started by Brian Jud

0 Dec 9, 2017

APSS Staff

Make the “APSS Sales Performance Promise” to yourself.

   I will...      Set a goal and do it,      Make a commitment and honor it,      Find a need and fill it,      Find a chance and take it.

Started by Brian Jud

0 Dec 2, 2017

APSS Staff

A special-sales success story

APSS Member Major Daughter (Anna Mhlambi) sold 2000 copies of her book, Prophetic Word Bank, to prisoners. According to her, “Your life is…

Started by Brian Jud

0 May 16, 2017

APSS Staff

More ISBNs equal more competition -- seek corporate sales

According to Book Business Magazine, Bowker (the US ISBN agency) reports a 21-percent increase in self-published ISBNs—not titles—from 2014…

Started by Brian Jud

0 Sep 23, 2016

APSS Staff

How to prepare for the unforeseen future

When Shakespeare was born, there wasn’t yet a professional theater in London. His education had prepared him for a job that didn’t even exi…

Started by Brian Jud

0 Sep 5, 2016

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