APSS - Association of Publishers for Special Sales
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All Discussions Tagged 'APSS' (160)
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APSS Staff Did you already reach your New Year's Goal?If your 2018 New Year’s resolution was to “lose weight,” you already reached it if you lost even one pound. If your goal is to sell more bo… Started by Brian Jud |
0 | Feb 6, 2018 |
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APSS Staff Make it right“The standard reimbursement for moving breakages used to be $ .06 per pound. If we broke a 10-pound table we’d be liable for $ .60, but th… Started by Brian Jud |
0 | Jan 24, 2018 |
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APSS Staff Frequent promotion can create additional opportunitiesYou never know who will see or hear your message. There could be a publisher looking for the rights to a book just like yours, a meeting pl… Started by Brian Jud |
0 | Jan 14, 2018 |
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APSS Staff Have multidimensional conversations with your customers“Communications with customers have evolved from companies talking at consumers to dialogues with consumers providing feedback. Now they’re… Started by Brian Jud |
0 | Jan 2, 2018 |
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APSS Staff Consider the word “discoverability.”How will people find your book? In a retail store, your book is one of many purchase options. And people make an immediate comparison of y… Started by Brian Jud |
0 | Dec 12, 2017 |
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APSS Staff Wave your magic wandWhat if you could wave a magic wand? What would you want to accomplish? These are excellent questions to use when negotiating a large book… Started by Brian Jud |
0 | Dec 9, 2017 |
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APSS Staff Make the “APSS Sales Performance Promise” to yourself.I will... Set a goal and do it, Make a commitment and honor it, Find a need and fill it, Find a chance and take it. Started by Brian Jud |
0 | Dec 2, 2017 |
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APSS Staff Book-marketing lessons from the TitanicThe Titanic sank after hitting an iceberg and only 705 of its 2200 passengers and crew survived. There were too few life boats onboard, but… Started by Brian Jud |
0 | Aug 25, 2017 |
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APSS Staff Focus on what you can controlMany publishers focus on the production process as the means of creating value. Their success is measured in terms of units moved to keep t… Started by Brian Jud |
0 | Aug 22, 2017 |
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APSS Staff Try “Chameleon Marketing”Chameleons have the ability to change colors to fit in with their environment. You can change your marketing approach for each of your envi… Started by Brian Jud |
0 | Jul 10, 2017 |
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