The foundation of direct marketing is to get people to act – to place an order for your book or to request more information about your consulting or speaking services. There are several basic propositions you can use by themselves or in various combinations to overcome the recipient’s inertia. See them in my blog in Book Business Magazine  http://tinyurl.com/kjhjfge and Learn more about direct marketing at the APSS Book-Selling University in Philadelphia, Oct 24-25 http://tinyurl.com/kxucber